Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSalarySkillsWhat They DoEducationDemographicsJob DescriptionHow To HireBest CompaniesBest StatesBest CitiesRemote JobsJob Outlook

Compare

Part Time jobsEntry Level jobsFull Time jobsWork From Home jobs

E-commerce specialist vs web marketing strategist

The differences between e-commerce specialists and web marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming a web marketing strategist takes usually requires 1-2 years. Additionally, a web marketing strategist has an average salary of $66,295, which is higher than the $54,056 average annual salary of an e-commerce specialist.

The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a web marketing strategist are wordpress, digital marketing, and web traffic.

E-commerce specialist vs web marketing strategist overview

E-Commerce SpecialistWeb Marketing Strategist
Yearly salary$54,056$66,295
Hourly rate$25.99$31.87
Growth rate19%10%
Number of jobs35,95683,056
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Average age3744
Years of experience62

E-commerce specialist vs web marketing strategist salary

E-commerce specialists and web marketing strategists have different pay scales, as shown below.

E-Commerce SpecialistWeb Marketing Strategist
Average salary$54,056$66,295
Salary rangeBetween $34,000 And $85,000Between $39,000 And $111,000
Highest paying CityOlympia, WA-
Highest paying stateDelaware-
Best paying companyChevron-
Best paying industryManufacturing-

Differences between e-commerce specialist and web marketing strategist education

There are a few differences between an e-commerce specialist and a web marketing strategist in terms of educational background:

E-Commerce SpecialistWeb Marketing Strategist
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeStanford UniversityUniversity of Pennsylvania

E-commerce specialist vs web marketing strategist demographics

Here are the differences between e-commerce specialists' and web marketing strategists' demographics:

E-Commerce SpecialistWeb Marketing Strategist
Average age3744
Gender ratioMale, 46.0% Female, 54.0%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage10%11%

Differences between e-commerce specialist and web marketing strategist duties and responsibilities

E-commerce specialist example responsibilities.

  • Hire and manage outside vendors for SEO, content writers, and PPC management.
  • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
  • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
  • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
  • Develop and style page elements with HTML, CSS & JavaScript.
  • Learned to master software such as: Magento Shopify
    • Show more

Web marketing strategist example responsibilities.

  • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
  • Manage and place Facebook advertising for social media promotions.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Develop and execute search engine optimization (SEO) strategies for clients.
  • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Study market trends for clients to strategically modify and/or create new SEM campaigns.
    • Show more

E-commerce specialist vs web marketing strategist skills

Common e-commerce specialist skills
  • Digital Marketing, 14%
  • A/B, 12%
  • Marketing Campaigns, 11%
  • YouTube, 8%
  • Google Analytics, 5%
  • Email Marketing, 4%
Common web marketing strategist skills
  • WordPress, 19%
  • Digital Marketing, 11%
  • Web Traffic, 10%
  • Content Strategy, 7%
  • Drupal, 4%
  • Email Campaigns, 4%

E-Commerce Specialist vs. similar jobs

E-Commerce Specialist related careers

E-Commerce Specialist related jobs

What similar roles do

Updated January 8, 2025

Browse business and financial jobs