How to hire an e-commerce specialist

How to hire an e-commerce specialist, step by step

Here's a step-by-step e-commerce specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an e-commerce specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new e-commerce specialist
• Step 8: Go through the hiring process checklist

What does an e-commerce specialist do?

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1. Identify your hiring needs

   Before you post your e-commerce specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an e-commerce specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an e-commerce specialist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an e-commerce specialist that fits the bill.

   This list shows salaries for various types of e-commerce specialists.

   Type of E-Commerce Specialist	Description	Hourly rate
   E-Commerce Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$16-40
   Search Engine Optimizer	A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed... Show more	$33-67
   Systems Administrator Lead	A systems administrator lead is responsible for planning, designing, and implementing procedures for critical enterprise systems. Typical duties of systems administrators include managing the day-to-day operations of a company's computer and network systems, developing new application and system implementation plans, and establishing guidelines for installing and managing the organization's computer operating systems... Show more	$37-62

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • A/B
   • Marketing Campaigns
   • YouTube
   • Google Analytics
   • Email Marketing
   • Email Campaigns
   • HTML
   • Online Sales
   • Product Description
   • CRM
   • B Testing
   • CSS
   • Web Content

   Check all skills

   Responsibilities:

   • Hire and manage outside vendors for SEO, content writers, and PPC management.
   • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
   • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
   • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
   • Develop and style page elements with HTML, CSS & JavaScript.
   • Learned to master software such as: Magento Shopify

   More e-commerce specialist duties

3. Make a budget

   Including a salary range in your e-commerce specialist job description is one of the best ways to attract top talent. An e-commerce specialist can vary based on:

   • Location. For example, e-commerce specialists' average salary in mississippi is 60% less than in delaware.
   • Seniority. Entry-level e-commerce specialists 60% less than senior-level e-commerce specialists.
   • Certifications. An e-commerce specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an e-commerce specialist's salary.

   Average e-commerce specialist salary

   $54,056yearly

   $25.99 hourly rate

   ---

   Entry-level e-commerce specialist salary

   $34,000 yearly salary

   Updated December 17, 2025

   Average e-commerce specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$84,551	$41
   2	New Jersey	$84,192	$40
   3	California	$73,081	$35
   4	New York	$70,486	$34
   5	Massachusetts	$66,534	$32
   6	Oregon	$64,656	$31
   7	Ohio	$60,503	$29
   8	Texas	$55,460	$27
   9	Illinois	$55,173	$27
   10	Florida	$53,763	$26
   11	Colorado	$51,625	$25
   12	Louisiana	$50,218	$24
   13	Wisconsin	$44,957	$22
   14	Tennessee	$40,388	$19
   15	Oklahoma	$38,397	$18

   Average e-commerce specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Chevron	$136,386	$65.57
   2	Axalta	$94,039	$45.21	1
   3	Amazon	$92,441	$44.44	35
   4	CyberCoders	$84,599	$40.67
   5	Infopro Learning	$81,420	$39.14
   6	Bechtel Corporation	$79,565	$38.25	12
   7	SAMSUNG SDS	$77,657	$37.34
   8	Integrated Resources	$77,525	$37.27	22
   9	Signature Bank	$77,255	$37.14
   10	Oldcastle Infrastructure	$74,212	$35.68	2
   11	Carnival Cruise Line	$72,146	$34.69	2
   12	MetrolinaGreenhouses	$68,942	$33.15
   13	Radial	$68,758	$33.06
   14	Mohawk Industries	$66,835	$32.13	7
   15	United Natural Foods	$65,913	$31.69	2
   16	Nestlé	$65,776	$31.62	6
   17	H Mart	$63,870	$30.71
   18	PSEA	$63,754	$30.65	3
   19	Louis Vuitton	$62,780	$30.18	2
   20	Graphic Packaging International	$62,466	$30.03	8

4. Writing an e-commerce specialist job description

   An e-commerce specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an e-commerce specialist job description:

   E-commerce specialist job description example

   • Receive incoming totes from stores & record seal information as directed. • Research items online for matching descriptions and value by using different market places. • Accept and reject items based on quality standards. • Use provided manifesting software to print SKUs and safely apply them to a variety of items. • Comply with production expectation. • May need to lift up to 50lbs. • Additional duties as required.

   • Minimum high school diploma.

   • Ability to read and write English.

   • Basic computer & internet research skills.

   • Ability to deal with change and work in a dynamic environment.

   • Able to work under minimal supervision and process the expected number totes per day.

   • Able to work as part of a team involved in the quality control of items for Goodwill’s E-Commerce (Online) department.

   Duties will be performed in an industrial warehouse environment. This job requires you to stand/move for long periods of time.

   
   

   Join Goodwill NYNJ to be part of an innovative organization that values the people we serve as well as our employees who help us fulfill our mission each and every day! We employ a people centered approach. That means that while our mission focus is to empower individuals with disabilities and other barriers to employment to gain independence through the power of work, we also strive to create an environment of wellbeing for our employees and their families. As a Goodwiller (that's what we call ourselves!) You'll get to enjoy the following benefits and more!

   • Access to 3 different health plan options, with robust national networks, and no referrals

   • Low-cost dental and vision coverage, as well as a great variety of voluntary benefits

   • 1% Employer supplemental contributions to 401a and an additional 1% match to your 403(b) employee deferrals for eligible employees

   • 15 vacation days, 6 personal days, 7.5 sick days and 10 holidays, for full-time employees in year 1. Our generous vacation package increases in subsequent years of employment

   • Other employee discounts for travel, entertainment, mobile phone plans, etc.

   We hope you will consider joining the Goodwill NYNJ team in our journey to empower our communities and our internal team.

   Copy this example

   

5. Post your job

   To find e-commerce specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any e-commerce specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level e-commerce specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your e-commerce specialist job on Zippia to find and attract quality e-commerce specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with e-commerce specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new e-commerce specialist

   Once you've selected the best e-commerce specialist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new e-commerce specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an e-commerce specialist?