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The role of an E-commerce Specialist is crucial for businesses aiming to thrive online. As of October 2025, the average salary for this position is $54,056 annually. Salaries vary by state, with higher figures reported in locations like California and New York, where demand for digital expertise is robust.
Experience significantly influences earnings. For instance, entry-level positions may start around $40,000, while specialists with more than five years in the field can earn upwards of $70,000. This variance highlights the importance of professional growth and continuous learning in the digital landscape.
Additionally, industry focus can impact salary levels. E-commerce specialists in retail may earn differently compared to those in tech or finance. Understanding these dynamics allows job seekers to tailor their career paths effectively.
Several states frequently report higher salaries for e-commerce specialists. For example:
Being aware of these figures can assist professionals in negotiating salaries and seeking opportunities that align with their financial goals.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level e-commerce specialist | $33,900 | $16.31 |
| Mid-level e-commerce specialist | $57,300 | $27.54 |
| Senior-level e-commerce specialist | $93,800 | $45.10 |
The average e-commerce specialist salary in Delaware, New Jersey, and Washington are the highest in the U.S. The lowest average e-commerce specialist salary states are Kansas, Alabama, and Tennessee.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $89,342 | $42.95 |
| 2 | New York | $70,073 | $33.69 |
| 3 | Massachusetts | $68,001 | $32.69 |
| 4 | New Jersey | $84,086 | $40.43 |
| 5 | Oregon | $65,218 | $31.35 |
| 6 | Washington | $83,855 | $40.31 |
| 7 | Pennsylvania | $61,970 | $29.79 |
| 8 | North Carolina | $61,475 | $29.56 |
| 9 | Rhode Island | $57,967 | $27.87 |
| 10 | Minnesota | $63,876 | $30.71 |
| 11 | Alaska | $61,759 | $29.69 |
| 12 | Michigan | $60,645 | $29.16 |
| 13 | Ohio | $61,150 | $29.40 |
| 14 | District of Columbia | $63,888 | $30.72 |
| 15 | Connecticut | $64,237 | $30.88 |
| 16 | California | $64,969 | $31.24 |
| 17 | Utah | $53,289 | $25.62 |
| 18 | Nevada | $56,092 | $26.97 |
| 19 | Montana | $53,825 | $25.88 |
| 20 | Maryland | $60,963 | $29.31 |
| 21 | New Hampshire | $56,627 | $27.22 |
| 22 | Texas | $55,358 | $26.61 |
| 23 | Iowa | $51,981 | $24.99 |
| 24 | Illinois | $54,688 | $26.29 |
| 25 | Idaho | $52,752 | $25.36 |
| 26 | South Dakota | $49,990 | $24.03 |
| 27 | Florida | $53,479 | $25.71 |
| 28 | Hawaii | $56,202 | $27.02 |
| 29 | Indiana | $54,249 | $26.08 |
| 30 | Virginia | $54,327 | $26.12 |
| 31 | Vermont | $47,903 | $23.03 |
| 32 | North Dakota | $48,430 | $23.28 |
| 33 | Arizona | $50,652 | $24.35 |
| 34 | Nebraska | $47,835 | $23.00 |
| 35 | Wyoming | $44,434 | $21.36 |
| 36 | Missouri | $51,332 | $24.68 |
| 37 | West Virginia | $48,222 | $23.18 |
| 38 | Maine | $50,457 | $24.26 |
| 39 | Colorado | $51,735 | $24.87 |
| 40 | Louisiana | $50,143 | $24.11 |
| 41 | New Mexico | $50,009 | $24.04 |
| 42 | Arkansas | $46,294 | $22.26 |
| 43 | Georgia | $46,170 | $22.20 |
| 44 | Wisconsin | $44,934 | $21.60 |
| 45 | South Carolina | $45,944 | $22.09 |
| 46 | Kansas | $43,497 | $20.91 |
| 47 | Tennessee | $40,858 | $19.64 |
| 48 | Alabama | $42,717 | $20.54 |
| 49 | Kentucky | $39,500 | $18.99 |
| 50 | Oklahoma | $38,946 | $18.72 |
| 51 | Mississippi | $35,805 | $17.21 |
The highest-paying cities for e-commerce specialists are Olympia, WA, Edison, NJ, and Novato, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Olympia, WA | $84,551 | $40.65 |
| 2 | Edison, NJ | $84,192 | $40.48 |
| 3 | Novato, CA | $73,081 | $35.14 |
| 4 | New York, NY | $70,486 | $33.89 |
| 5 | Billerica, MA | $66,534 | $31.99 |
| 6 | Portland, OR | $64,656 | $31.08 |
| 7 | Columbus, OH | $60,503 | $29.09 |
| 8 | Austin, TX | $55,460 | $26.66 |
| 9 | Chicago, IL | $55,173 | $26.53 |
| 10 | Boca Raton, FL | $53,763 | $25.85 |
| 11 | Denver, CO | $51,625 | $24.82 |
| 12 | Baton Rouge, LA | $50,218 | $24.14 |
| 13 | Appleton, WI | $44,957 | $21.61 |
| 14 | Jackson, TN | $40,388 | $19.42 |
| 15 | Muskogee, OK | $38,397 | $18.46 |
An e-commerce specialist's salary ranges from $34,000 a year at the 10th percentile to $85,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $85,000 | $7,083 | $41 |
| 75th Percentile | $68,000 | $5,667 | $33 |
| Average | $54,056 | $4,505 | $26 |
| 25th Percentile | $42,000 | $3,500 | $20 |
| 10th Percentile | $34,000 | $2,833 | $16 |
The highest paying types of e-commerce specialists are director, search marketing strategies, search engine evaluator, and web user experience strategist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Search Engine Optimizer | $99,672 | $8,306 | $47.92 | 3,599 |
| Systems Administrator Lead | $99,956 | $8,330 | $48.06 | 132,285 |
| Social Media Strategist | $62,339 | $5,195 | $29.97 | 43,791 |
| Search Engine Evaluator | $106,930 | $8,911 | $51.41 | 3,385 |
| Search Strategist | $82,098 | $6,842 | $39.47 | 9,339 |
Top companies hiring e-commerce specialists now:
E-commerce specialist salaries at Chevron and Axalta are the highest-paying according to our most recent salary estimates. In addition, the average e-commerce specialist salary at companies like Amazon and CyberCoders are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Chevron | $136,386 | $65.57 |
| 2 | Axalta | $94,039 | $45.21 |
| 3 | Amazon | $92,441 | $44.44 |
| 4 | CyberCoders | $84,599 | $40.67 |
| 5 | Infopro Learning | $81,420 | $39.14 |
| 6 | Bechtel Corporation | $79,565 | $38.25 |
| 7 | SAMSUNG SDS | $77,657 | $37.34 |
| 8 | Integrated Resources | $77,525 | $37.27 |
| 9 | Signature Bank | $77,255 | $37.14 |
| 10 | Oldcastle Infrastructure | $74,212 | $35.68 |
| 11 | Carnival Cruise Line | $72,146 | $34.69 |
| 12 | MetrolinaGreenhouses | $68,942 | $33.15 |
| 13 | Radial | $68,758 | $33.06 |
| 14 | Mohawk Industries | $66,835 | $32.13 |
| 15 | United Natural Foods | $65,913 | $31.69 |
| 16 | Nestlé | $65,776 | $31.62 |
| 17 | H Mart | $63,870 | $30.71 |
| 18 | PSEA | $63,754 | $30.65 |
| 19 | Louis Vuitton | $62,780 | $30.18 |
| 20 | Graphic Packaging International | $62,466 | $30.03 |
The average e-commerce specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $52,515 | $25.25 |
| 2 | Retail | $48,135 | $23.14 |
| 3 | Hospitality | $42,894 | $20.62 |
| 4 | Professional | $39,864 | $19.17 |
The average e-commerce specialist salary has risen by $4,567 over the last ten years. In 2014, the average e-commerce specialist earned $49,489 annually, but today, they earn $54,056 a year. That works out to a 5% change in pay for e-commerce specialists over the last decade.
Compare e-commerce specialist salaries for cities or states with the national average over time.
Compare e-commerce specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,100 | $25.99 | +3.1% |
| 2024 | $52,400 | $25.19 | +1.1% |
| 2023 | $51,800 | $24.93 | -0.2% |
| 2022 | $51,900 | $24.97 | +1.1% |
| 2021 | $51,400 | $24.70 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Suredone | Saas E-Commerce Customer Onboarding Specialist (Remote) | East Greenbush, NY | 06/29/2025 | $40,000 |
| Suredone | Saas E-Commerce Customer Onboarding Specialist (Remote) | Saint Louis, MO | 06/29/2025 | $40,000 |
| Suredone | Saas E-Commerce Customer Onboarding Specialist (Remote) | Jacksonville, FL | 06/29/2025 | $40,000 |
| Wing Assistant | E-Commerce Specialist (Latin America) | Bogota, NJ | 06/29/2025 | $7,920 |
| Wyld | E-Commerce Growth Specialist | Ione, OR | 06/28/2025 | $70,000 |
| Land of Lincoln Goodwill Industries | E-Commerce Specialist | Springfield, IL | 06/27/2025 | $32,349 |
| Vivoaquatics | E-Commerce Specialist | Orlando, FL | 06/26/2025 | $52,175 |
| Gentle Monster | E-Commerce Merchandising & Operations Specialist | Anaheim, CA | 06/23/2025 | $68,000 |
| Goodwill Industries of NCPA | E-Commerce Fulfillment | Wellsboro, PA | 06/22/2025 | $22,435 |
| Goodwill Industries Group | E-Commerce Processor Electronics Specialist | South Bend, IN | 06/21/2025 | $31,305 |
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