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E-commerce specialist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
JC Barone Ph.D.,
Anne Balazs Ph.D.
Below we've compiled a list of the most critical e-commerce specialist skills. We ranked the top skills for e-commerce specialists based on the percentage of resumes they appeared on. For example, 14.4% of e-commerce specialist resumes contained digital marketing as a skill. Continue reading to find out what skills an e-commerce specialist needs to be successful in the workplace.

15 e-commerce specialist skills for your resume and career

1. Digital Marketing

Here's how e-commerce specialists use digital marketing:
  • Executed digital marketing and merchandising strategies for OfficeMax.com.
  • Planned and executed successful social media influencer, print, email, and digital marketing campaigns to increase brand awareness.

2. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how e-commerce specialists use a/b:
  • Collaborate with the User Experience team to A/B test suggested enhancements (i.e.
  • Collaborate with team members on the usage of various areas of the program including Discover reporting and the A/B Testing feature.

3. Marketing Campaigns

Here's how e-commerce specialists use marketing campaigns:
  • Conducted maintenance of site wide pricing, inventory allocation, and design and implemented promotional marketing campaigns.
  • Implemented strategy for new product launch marketing campaigns including promotional business drivers.

4. YouTube

Here's how e-commerce specialists use youtube:
  • Managed all social media communication for UnitedHealthcare Nevada on Facebook, Twitter, and YouTube.
  • Started our YouTube video marketing campaign.

5. Google Analytics

Here's how e-commerce specialists use google analytics:
  • Utilize Google Analytics to assess customer demographics and identify highly profitable areas.
  • Tracked progress across many marketing channels with Omniture and Google Analytics.

6. Email Marketing

Here's how e-commerce specialists use email marketing:
  • Create Email marketing strategy to drive incremental revenue and customer engagement.
  • Implemented new phone system and process to track KPI for social media, and email marketing.

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7. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how e-commerce specialists use email campaigns:
  • Ensured priorities were managed for D2C Email campaigns to build traffic and sales via the web.
  • Liaised with global merchandising teams on new product launches for web and email campaigns.

8. HTML

Here's how e-commerce specialists use html:
  • Utilized industry standard online content management tools including HTML, CSS, DHTML, JavaScript, Oracle, and web coding.
  • Edited existing forms and templates to match our customer's needs using a combination of HTML, CSS and JavaScript.

9. Online Sales

Here's how e-commerce specialists use online sales:
  • Increased our online sales by 175% and was responsible for product listings of all used and vintage musical instruments.
  • Recognized high demand for online sales; launched and managed website rebuild in collaboration with overseas third party website developer.

10. Product Description

Here's how e-commerce specialists use product description:
  • Reviewed and modified product descriptions to ensure effective information about products.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how e-commerce specialists use crm:
  • Managed ongoing client relationships utilizing CRM tools such as Oracle and CyberSource.
  • Used my experience with Salesforce to implement best practices with Oracle CRM.

12. B Testing

Here's how e-commerce specialists use b testing:
  • Created, tested and optimized landing pages by employing A vs. B testing and analyzing conversion rates.
  • Created and Implemented email marketing campaigns utilizing AB testing, open rate stats, and ad history stats.

13. CSS

Here's how e-commerce specialists use css:
  • Performed web optimization best practices by reducing network requests through image sprites and consolidation of external CSS and JavaScript files.
  • Use Bootstrap 3.0 for custom designs over riding SharePoint s default CSS and manage list driven classes driven by PowerShell.

14. Web Content

Here's how e-commerce specialists use web content:
  • Create and edit web content for online product catalog and web store via in-house program.
  • Worked with internal partners to ensure all web content remained consistent of brand voice.

15. Google Adwords

Here's how e-commerce specialists use google adwords:
  • Assisted with Google AdWords and Microsoft BingAds to improve SEO and increase online visibility.
  • Manage Google AdWords PPC campaigns for hotel satellite website.
top-skills

What skills help E-Commerce Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What e-commerce specialist skills would you recommend for someone trying to advance their career?

JC Barone Ph.D.

Professor, Western Connecticut State University

The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.

What type of skills will young e-commerce specialists need?

Anne Balazs Ph.D.Anne Balazs Ph.D. LinkedIn profile

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

What hard/technical skills are most important for e-commerce specialists?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.
Do you want to know more?
Read more about what experts have to say about e-commerce specialist

List of e-commerce specialist skills to add to your resume

E-commerce specialist skills

The most important skills for an e-commerce specialist resume and required skills for an e-commerce specialist to have include:

  • Digital Marketing
  • A/B
  • Marketing Campaigns
  • YouTube
  • Google Analytics
  • Email Marketing
  • Email Campaigns
  • HTML
  • Online Sales
  • Product Description
  • CRM
  • B Testing
  • CSS
  • Web Content
  • Google Adwords
  • PPC
  • Customer Orders
  • Customer Support
  • Adobe Photoshop
  • Product Pages
  • ROI
  • Inventory Management
  • JavaScript
  • Inventory Control
  • E-Bay
  • Search Engine Optimization
  • Product Images
  • Content Management System
  • Customer Feedback
  • Magento
  • E-Commerce Platform
  • Market Research
  • Order Management
  • Facebook
  • SQL
  • Copywriting
  • EDI
  • Conversion Rates
  • E-Commerce Site
  • Sales Reports
  • Order Processing
  • ERP
  • Customer Inquiries
  • Twitter
  • Search Engine Marketing
  • Windows
  • Media Management
  • E-Commerce Website

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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