Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for e-commerce specialists in the United States
Are e-commerce specialist jobs in demand?
E-commerce specialist job and salary trends over time
E-commerce specialist jobs over time
E-commerce specialist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,981 | 0.00% |
| 2020 | 1,933 | 0.00% |
| 2019 | 1,900 | 0.00% |
| 2018 | 2,726 | 0.00% |
| 2017 | 2,551 | 0.00% |
Average e-commerce specialist salary over time
E-commerce specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,056 | $25.99 | +3.2% |
| 2024 | $52,397 | $25.19 | +1.1% |
| 2023 | $51,846 | $24.93 | --0.2% |
| 2022 | $51,937 | $24.97 | +1.1% |
| 2021 | $51,386 | $24.70 | +0.7% |
E-commerce specialist jobs by state
Most common states for e-commerce specialists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 134 | 19% |
| 2 | Vermont | 623,657 | 92 | 15% |
| 3 | Delaware | 961,939 | 127 | 13% |
| 4 | Massachusetts | 6,859,819 | 828 | 12% |
| 5 | Rhode Island | 1,059,639 | 116 | 11% |
| 6 | Utah | 3,101,833 | 309 | 10% |
| 7 | Nebraska | 1,920,076 | 191 | 10% |
| 8 | New Hampshire | 1,342,795 | 129 | 10% |
| 9 | Montana | 1,050,493 | 104 | 10% |
| 10 | South Dakota | 869,666 | 89 | 10% |
| 11 | North Dakota | 755,393 | 79 | 10% |
| 12 | Alaska | 739,795 | 72 | 10% |
| 13 | Wyoming | 579,315 | 59 | 10% |
| 14 | Oregon | 4,142,776 | 367 | 9% |
| 15 | Iowa | 3,145,711 | 294 | 9% |
| 16 | Pennsylvania | 12,805,537 | 1,003 | 8% |
| 17 | North Carolina | 10,273,419 | 782 | 8% |
| 18 | Maryland | 6,052,177 | 474 | 8% |
| 19 | Minnesota | 5,576,606 | 469 | 8% |
| 20 | Idaho | 1,716,943 | 140 | 8% |
Most common cities for e-commerce specialists
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Dover | 1 | 3% | $89,255 |
| 2 | Hicksville | 1 | 2% | $70,449 |
| 3 | Novato | 1 | 2% | $73,081 |
| 4 | Pensacola | 1 | 2% | $53,916 |
| 5 | Sherman | 1 | 2% | $54,829 |
| 6 | Tallahassee | 2 | 1% | $52,946 |
| 7 | Lansing | 1 | 1% | $59,890 |
| 8 | Little Rock | 1 | 1% | $46,326 |
| 9 | Pasadena | 1 | 1% | $62,770 |
| 10 | Schaumburg | 1 | 1% | $55,061 |
| 11 | Anaheim | 1 | 0% | $61,742 |
| 12 | Baltimore | 1 | 0% | $61,269 |
| 13 | Miami | 1 | 0% | $53,536 |
| 14 | San Jose | 1 | 0% | $72,174 |
E-Commerce Specialist job outlook: Expert opinions
Our panel of e-commerce specialist experts
University of Louisiana at Monroe
Arizona State University
Northeastern University
The University of Texas at San Antonio
San Jose State University
Metropolitan State University of Denver
Eastern University
Webster University
Western Connecticut State University
University of Houston - Downtown
Southeast Missouri State University
Southern Connecticut State University
Millikin University
NC State University
Tarleton State University
Samford University Brock School of Business
What general advice would you give to an E-Commerce Specialist?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What will help E-Commerce Specialists increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What will help E-Commerce Specialists increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to an E-Commerce Specialist?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What E-Commerce Specialist skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What general advice would you give to an E-Commerce Specialist?
Dr. Mithila Guha: To maximize salary potential when starting a career in marketing, focus on demonstrating your value to employers. This means showcasing your skills, achievements, and contributions in interviews and negotiations. Research the industry benchmarks for salaries in your desired role and location to ensure you're positioning yourself competitively. Consider pursuing additional certifications or advanced degrees that align with your career goals, as these can often command higher salaries. Lastly, don't hesitate to negotiate your salary offer – employers expect it, and it's an opportunity to advocate for your worth within the organization!
What will help E-Commerce Specialists increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
What E-Commerce Specialist skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What E-Commerce Specialist skills would you recommend for someone trying to advance their career?
Barrie Silver M.Ed.: I predict that marketing will become even more data-driven, digital, and innovative than it is now. Marketers are already using AI to write marketing content, social media posts, newsletters, and blogs; track and interpret results; and personalize content. Without a doubt, AI will continue to have a tremendous impact on the marketing field. And students need to be prepared.
Sally Baalbaki-Yassine Ph.D.
Department Chair, Professor and Digital Marketing Program DirectorMetropolitan State University of Denver
Marketing
What E-Commerce Specialist skills would you recommend for someone trying to advance their career?
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
What will help E-Commerce Specialists increase their earning potential?
Jeff James: Most marketers love the thrill of seeing the results of their work. It's a lot of fun to release a campaign and see how the customers respond, whether that is immediately (such as in most digital marketing categories) or longer-term (such as in customer satisfaction or relationship marketing). Marketing is typically fast-paced, so you are rarely bored. Some of the downsides of the role may also involve the pace of work; it can get overwhelming at times! Also, it can be frustrating to convince upper management, including the CFO, to invest at the right levels in marketing so you can achieve tangible results. Make sure you work for an organization where upper management understands the value of marketing and holds the marketing team accountable for results.
Rebecca Guth-Metzler
Assistant Professor of ChemistryWebster University
Radio, Television, And Digital Communication
What general advice would you give to an E-Commerce Specialist?
Rebecca Guth-Metzler: Become a problem solver. As things continue to evolve at a breakneck pace, one thing remains constant: people hire you to solve a problem they have. Once you have an opportunity to solve that problem, prove that you can solve other problems. The more problems you figure out how to solve, the more you become indispensable to a team. And if your current employer cannot pay you what you're worth, you can use the experience gained while demonstrably solving their problems to find one that can.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What E-Commerce Specialist skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What general advice would you give to an E-Commerce Specialist?
Dr. Richard Conde Ph.D.: For a graduate just beginning their journey in the marketing field, my main advice would be to remain endlessly curious and always keep learning. The marketing landscape is evolving rapidly, constantly emerging new technologies, platforms, and consumer behaviors. Embrace change with an open mindset and be a perpetual student. At the same time, develop a specialty area that becomes your value proposition - a specific industry vertical, channel expertise like social media or email marketing, or proficiency with analytics, artificial intelligence, and insights mining. Plus, there is a focus on hyper-personalization, which both data and artificial intelligence will perpetuate. That focus will make you more hireable.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What skills will help E-Commerce Specialists earn the most?
Scott Thorne Ph.D.: In today's market, a strong grounding in social media as well as the soft skills of leadership, teamwork, and taking the initiative. Also, I always point out to students that, in marketing, there are more millionaires in the field of selling than any other, so skill in both B2B and B2C sales is vital.
What hard/technical skills are most important for E-Commerce Specialists?
Scott Thorne Ph.D.: In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.
Charles Gamble
Adjunct ProfessorSouthern Connecticut State University
Marketing Department
What hard/technical skills are most important for E-Commerce Specialists?
Charles Gamble: -Data Analysis
-Google Adwords
-SalesForce.com
-Photoshop
-HTML
-Hubspot, Pardot, Eloqua (or similar MAP)
-WordPress (or similar web platform)
Dr. Carrie Trimble
Associate Professor of MarketingMillikin University
Tabor School of Business
What hard/technical skills are most important for E-Commerce Specialists?
Dr. Carrie Trimble: Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.
Thomas Byrnes
Senior Lecturer in Marketing, Marketing Faculty Adviser, American Marketing AssociationNC State University
Department of Business Management
What general advice would you give to an E-Commerce Specialist?
Thomas Byrnes: A couple of things come to mind.. First and most importantly, make sure your LinkedIn profile is current, capturing all of your professional accomplishments and awards. LinkedIn is your "professional" social media platform. Make your profile interesting, identifying not only professional perspectives, but personal as well as passion. Many recruiters prefer to see a well-rounded candidate. Share your written communication skills with blogs (and relevant pictures) that provide some insight into your passion. Secondly, make sure that you pursue continuing education in your field of expertise. You want to be acknowledged as the SME (subject matter expert). And, be flexible! The marketing field is changing so dramatically, that you need to be in a position to pivot to new opportunities that you might not have considered in the past. That is why marketing is such an enjoyable field of work.
Dr. Robert Pellegrino
Department HeadTarleton State University
Department of Marketing and Computer Information Systems
What technology do you think will become more important and prevalent for E-Commerce Specialists in the next 3-5 years?
Dr. Robert Pellegrino: Technology related to communication, cybersecurity, scheduling, visualizing, decision making, and big data marketing analytics will become more important and prevalent in the field in the next 3-5 years.
Will there be an increase or decrease in demand for E-Commerce Specialists in the next 5 years?
Dr. Robert Pellegrino: About CIS professions, we are looking at an 11 percent growth from 2019 to 2029, according to the Bureau of Labor Statistics. Particularly in the areas of Computer Network Architects, Computer Programmers, and Information Security Analysts. According to the Bureau of Labor Statistics, marketing jobs are projected to grow 6 percent from 2019 to 2029. Marketing managers, advertising and promotion managers, and sales managers top the list of the fastest-growing job areas in marketing.
Are there any particularly good places in the United States for E-Commerce Specialists to find work opportunities?
Barbara Cartledge: From the perspective of our institution, located in the heart of Birmingham, Alabama, the southeastern United States affords positive work opportunities for our graduates within the states of Alabama, Georgia, Florida, North Carolina, Tennessee, as well as Texas.