e.l.f. Cosmetics is a manufacturing company focusing on the production and distribution of affordable, high-quality cosmetics. Founded in New York and now based in Oakland, California, this brand has quickly gained popularity due to its commitment to providing accessible beauty products for all customers. The company's diverse employee base consists of 49.2% female and 38% ethnic minorities, while its political stance leans heavily toward the Democratic Party.
Under the leadership of CEO Tarang P. Amin, e.l.f. Cosmetics has grown into a medium-sized business with a revenue of $295 million and 267 employees. Along with offering competitive salaries, the company sees great employee retention, with staff members staying an average of 3.9 years. e.l.f. Cosmetics continues to make strides in the beauty industry by offering a wide range of products that cater to various demographics and preferences.