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What is an e-marketing manager and how to become one
E-marketing managers are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
In this position, they are responsible for all aspects of the marketing operations. Their central goal is to help grow their brand's influence locally while also increasing brand loyalty and awareness.
E-marketing managers require at least a bachelor's degree in a related field. Additionally, they must possess knowledge of marketing, internet marketing, and social media. Nonetheless, their employers may also seek skills in communication, customer relationships, and management.
Currently, this profession bears significant room for salary growth. They can earn an average base pay at a range of between $73,000 and $141,000 yearly.
What general advice would you give to an e-marketing manager?
Ella Andreasen
Marketing Coordinator, Hiniker
Avg. Salary $113,395
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 43.37%
male 56.63%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
E-marketing manager career paths
Key steps to become an e-marketing manager
Explore e-marketing manager education requirements
Start to develop specific e-marketing manager skills
Skills Percentages Digital Marketing 12.28% Web Content 8.33% Marketing Campaigns 6.07% Project Management 5.89% Email Marketing 5.21% Complete relevant e-marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New e-marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an e-marketing manager based on U.S. Bureau of Labor Statistics data and data from real e-marketing manager resumes.Research e-marketing manager duties and responsibilities
- Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
- Design web graphics and HTML pages.
- Work with clients to set up retail environments with integrate SEO and PPC campaigns.
- Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Apply for e-marketing manager jobs
Now it's time to start searching for an e-marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first e-marketing manager job
Are you an e-marketing manager?
Share your story for a free salary report.
Average e-marketing manager salary
The average e-marketing manager salary in the United States is $113,395 per year or $55 per hour. E-marketing manager salaries range between $78,000 and $163,000 per year.
What am I worth?
How do e-marketing managers rate their job?
E-marketing manager reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
I love being able to analyze large amounts of data and present it in simple ways to management.
Updated January 8, 2025
