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Become An E-Marketing Manager

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Working As An E-Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,000

    Average Salary

What Does An E-Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An E-Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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E-Marketing Manager Jobs

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Average Length of Employment
Top Careers Before E-Marketing Manager
Manager 9.5%
Internship 4.0%
Supervisor 3.3%
Top Careers After E-Marketing Manager
Consultant 6.4%
Manager 6.2%
Owner 2.7%
Principal 2.5%
Director 2.5%

Do you work as an E-Marketing Manager?

Average Yearly Salary
$96,000
Show Salaries
$73,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$128,000
Max 90%
Best Paying Company
Huron Consulting Group
Highest Paying City
Cupertino, CA
Highest Paying State
Virginia
Avg Experience Level
2.6 years
How much does an E-Marketing Manager make at top companies?
The national average salary for an E-Marketing Manager in the United States is $97,057 per year or $47 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $128,000.

Real E-Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, E-Commerce Marketing 2 Paypal, Inc. San Jose, CA Oct 06, 2015 $143,303
Manager, E-Commerece Marketing 2 Paypal, Inc. San Jose, CA Oct 06, 2015 $143,303
Marketing Manager, E Commerce Sales-Medical/Allied Supplies Med-Plus, Inc. Edison, NJ Nov 25, 2015 $128,170
Manager, E Staples, Inc. Framingham, MA Jul 24, 2015 $118,593
Manager, E Staples, Inc. Framingham, MA Jul 24, 2016 $118,593
CC&E Manager, CCA Diageo North America Coral Gables, FL Mar 25, 2016 $117,000 -
$127,000
Manager, E Staples, Inc. Framingham, MA Oct 13, 2015 $115,000
Global E-Mail Marketing Manager Nutanix, Inc. San Jose, CA Jan 01, 2015 $110,000
E-Commerce Marketing Manager MacHinima Inc. Los Angeles, CA Oct 18, 2010 $110,000
Manager, E SONY Computer Entertainment America LLC Foster City, CA Jun 07, 2010 $95,000
CC&E Manager, CCA Diageo North America, Inc. Coral Gables, FL Sep 19, 2015 $93,900 -
$156,500
Manager, E-Commerce Marketing (Intermix) Intermix LLC New York, NY Dec 02, 2013 $89,586 -
$100,000
Manager, E-Commerce Marketing (Intermix) Intermix LLC New York, NY Feb 12, 2013 $89,586 -
$100,000
Manager, E-Commerce Marketing (Intermix) Intermix LLC New York, NY Nov 25, 2013 $89,286 -
$100,000
E-Commerce Marketing Manager Merit Technologies LLC San Diego, CA Jan 08, 2016 $83,480
E-Commerce Marketing Manager Aeropost International Services, Inc. Miami, FL Jun 17, 2016 $81,890
Principal E-Commerce Marketing Travelocity LP Westlake, TX Sep 20, 2014 $71,700 -
$133,200
Manager of E-Marketing The Scooter Store New Braunfels, TX Nov 02, 2009 $68,000
Manager of E-Marketing The Scooter Store New Braunfels, TX Dec 01, 2009 $68,000
E-Publishing Modeling Analyst/Manager Sears Holdings Management Corporation Hoffman Estates, IL Oct 03, 2011 $61,027 -
$70,000

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Top Skills for An E-Marketing Manager

  1. Web Content
  2. Online
  3. E-Mail Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Worked with sales, membership, and marketing management in assembling requirements and developing web content and email communication plans.
  • Researched customer segmentation, developed consumer handset packages and promotions for the online Costco demographic.
  • Managed customer acquisition and retention e-mail campaigns and site promotions for consumer software products; doubled response rates in 3 months.
  • Developed new business online by reaching more customers through new digital marketing tactics including redesigning the customer service support model.
  • Formulated and executed Social Media strategy including uses for Twitter, FaceBook and corporate blogging.

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Top 10 Best States for E-Marketing Managers

  1. New York
  2. New Jersey
  3. Virginia
  4. California
  5. Colorado
  6. Rhode Island
  7. Washington
  8. Delaware
  9. Idaho
  10. Pennsylvania
  • (2,562 jobs)
  • (1,075 jobs)
  • (945 jobs)
  • (6,680 jobs)
  • (822 jobs)
  • (149 jobs)
  • (1,171 jobs)
  • (95 jobs)
  • (97 jobs)
  • (909 jobs)

E-Marketing Manager Demographics

Gender

Male

50.3%

Female

39.9%

Unknown

9.8%
Ethnicity

White

58.1%

Hispanic or Latino

16.5%

Black or African American

10.6%

Asian

9.9%

Unknown

4.8%
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Foreign Languages Spoken

Spanish

42.3%

French

9.6%

Portuguese

7.7%

Swedish

3.8%

Chinese

3.8%

German

3.8%

Mandarin

3.8%

Danish

1.9%

Irish

1.9%

Dutch

1.9%

Gujarati

1.9%

Marathi

1.9%

Russian

1.9%

Cantonese

1.9%

Japanese

1.9%

Norwegian

1.9%

Turkish

1.9%

Hindi

1.9%

Arabic

1.9%

Czech

1.9%
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E-Marketing Manager Education

Schools

University of Phoenix

12.5%

New York University

6.7%

Florida International University

5.8%

University of Texas at Dallas

5.8%

University of Massachusetts Amherst

5.8%

University of San Francisco

4.8%

Northwestern University

4.8%

Arizona State University

4.8%

Community College of the Air Force

4.8%

University of Central Florida

4.8%

Stetson University

4.8%

University of South Florida

3.8%

Brigham Young University

3.8%

University of North Texas

3.8%

George Washington University

3.8%

University of California - Irvine

3.8%

University of Southern California

3.8%

Nova Southeastern University

3.8%

University of Washington

3.8%

University of Wisconsin - Milwaukee

3.8%
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Majors

Business

26.2%

Marketing

23.7%

Communication

9.4%

English

4.0%

Management

3.8%

Graphic Design

3.8%

Journalism

3.5%

Computer Science

3.1%

Finance

2.9%

Public Relations

2.7%

Law

2.1%

Project Management

2.1%

Psychology

2.1%

Computer Information Systems

1.9%

Information Technology

1.7%

Accounting

1.7%

Economics

1.3%

Business Communications

1.3%

History

1.3%

Entertainment Business

1.2%
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Degrees

Bachelors

46.8%

Masters

28.5%

Other

13.5%

Associate

4.5%

Certificate

4.3%

Doctorate

1.8%

Diploma

0.5%

License

0.1%
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