E-marketing managers are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
In this position, they are responsible for all aspects of the marketing operations. Their central goal is to help grow their brand's influence locally while also increasing brand loyalty and awareness.
E-marketing managers require at least a bachelor's degree in a related field. Additionally, they must possess knowledge of marketing, internet marketing, and social media. Nonetheless, their employers may also seek skills in communication, customer relationships, and management.
Currently, this profession bears significant room for salary growth. They can earn an average base pay at a range of between $73,000 and $141,000 yearly.
There is more than meets the eye when it comes to being an e-marketing manager. For example, did you know that they make an average of $44.11 an hour? That's $91,740 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many e-marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.
When it comes to the most important skills required to be an e-marketing manager, we found that a lot of resumes listed 14.4% of e-marketing managers included web content, while 8.8% of resumes included analytics, and 7.9% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the e-marketing manager job title. But what industry to start with? Most e-marketing managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming an e-marketing manager, one of the first things to consider is how much education you need. We've determined that 49.6% of e-marketing managers have a bachelor's degree. In terms of higher education levels, we found that 28.2% of e-marketing managers have master's degrees. Even though most e-marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an e-marketing manager. When we researched the most common majors for an e-marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on e-marketing manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an e-marketing manager. In fact, many e-marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many e-marketing managers also have previous career experience in roles such as manager or marketing coordinator.