E-marketing manager demographics and statistics in the US
E-marketing manager demographics research summary. Zippia estimates e-marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our e-marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about e-marketing managers after extensive research and analysis:
- There are over 27,417 e-marketing managers currently employed in the United States.
- 43.4% of all e-marketing managers are women, while 56.6% are men.
- The average e-marketing manager age is 39 years old.
- The most common ethnicity of e-marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all e-marketing managers are LGBT.
- E-marketing managers are 57% more likely to work at private companies in comparison to public companies.
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E-marketing manager demographics by:
E-marketing manager gender statistics
43.4% of e-marketing managers are women and 56.6% of e-marketing managers are men.
- Male, 56.6%
- Female, 43.4%
E-marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.6% |
| Female | 43.4% |
E-marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$114,399
Female income
$108,273
E-marketing manager gender ratio over time
This data breaks down the percentage of men and women in e-marketing manager positions over time. Currently, 43.4% of e-marketing managers are female.
E-marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.90% | 25.10% |
| 2011 | 74.61% | 25.39% |
| 2012 | 75.14% | 24.86% |
| 2013 | 75.07% | 24.93% |
| 2014 | 73.54% | 26.46% |
| 2015 | 73.13% | 26.87% |
| 2016 | 73.02% | 26.98% |
| 2017 | 72.14% | 27.86% |
| 2018 | 58.90% | 41.10% |
| 2019 | 57.84% | 42.16% |
| 2020 | 56.26% | 43.74% |
| 2021 | 56.63% | 43.37% |
E-marketing manager related jobs gender ratio
We compared e-marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| E-Marketing Manager | 57% | 43% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
E-marketing manager demographics by race
The most common ethnicity among e-marketing managers is White, which makes up 74.6% of all e-marketing managers. Comparatively, 8.7% of e-marketing managers are Hispanic or Latino and 8.2% of e-marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
E-marketing manager race
| E-marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
E-marketing manager race and ethnicity over time
See how e-marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
E-marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
E-marketing manager wage gap by race
According to our data, asian e-marketing managers have the highest average salary compared to other ethnicities. Black or african american e-marketing managers have the lowest average salary at $108,274.
| Ethnicity | Salary |
|---|---|
| Unknown | $113,839 |
| White | $113,343 |
| Black or African American | $108,274 |
| Asian | $124,150 |
| Hispanic or Latino | $112,966 |
Average e-marketing manager age
See how the average age of e-marketing managers varies based on ethnicity and gender.
Male
Female
E-marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
E-marketing manager age breakdown
The average age of e-marketing managers is 40+ years years old, representing 44% of the e-marketing manager population.
E-marketing manager age breakdown
| E-Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
E-marketing manager educational attainment
The most common degree for e-marketing managers is bachelor's degree, with 74% of e-marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 74%
- Master's, 13%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 3%
E-marketing managers by degree level
| E-marketing manager degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 13% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 3% |
E-marketing manager jobs you might like
E-marketing manager wage gap by degree level
According to the data, e-marketing managers with a Doctorate degree earn more than those without, at $137,858 annually. With a Master's degree, e-marketing managers earn a median annual income of $132,200 compared to $117,409 for e-marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $132,200 |
| Bachelor's Degree | $117,409 |
| Doctorate Degree | $137,858 |
E-marketing manager employment statistics
Most e-marketing managers work for a private in the retail industry.
Company size where e-marketing managers work
Below, you can see the size of companies where e-marketing managers work.
E-marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 27% |
E-marketing manager jobs by company type
Employees with the e-marketing manager job title have their preferences when it comes to working for a company. For instance, most e-marketing managers prefer to work at private companies over public companies.
E-marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 37% |
| Private | 57% |
| Government | 2% |
E-marketing manager jobs by industry
The most common industries for e-marketing managers are retail, manufacturing and technology.
E-marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Retail | 14% |
| Manufacturing | 12% |
| Fortune 500 | 11% |
| Technology | 11% |
| Hospitality | 9% |
| Professional | 7% |
| Media | 6% |
| Internet | 4% |
| Finance | 4% |
| Education | 4% |
| Health Care | 3% |
| Pharmaceutical | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
E-marketing manager turnover and employment statistics
E-marketing manager unemployment rate over time
The unemployment rate for e-marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
E-marketing manager unemployment rate by year
| Year | E-marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average e-marketing manager tenure
The average e-marketing manager stays at their job for 1-2 years, based on the 920 e-marketing managers resumes in Zippia's database.
E-marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 16% |
| 1-2 years | 39% |
| 3-4 years | 17% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 7% |
E-marketing manager LGBT ratio compared to similar jobs
Review the percent of e-marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Manager/Office Manager | 7.25% | 116,385 |
| Retail Advertising Executive | 9.54% | 125,322 |
| E-Marketing Manager | 9.86% | - |
| Director Of Economic Development | 16.11% | 55,938 |
Similar e-marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Manager/Office Manager | 7.25% | 116,385 |
| Retail Advertising Executive | 9.54% | 125,322 |
| Director Of Economic Development | 16.11% | 55,938 |
Foreign languages spoken by e-marketing managers
The most common foreign language among e-marketing managers is Spanish at 42.3%. The second-most popular foreign language spoken is French at 9.6% and Portuguese is the third-most popular at 7.7%.
- Spanish, 42.3%
- French, 9.6%
- Portuguese, 7.7%
- Swedish, 3.8%
- Chinese, 3.8%
- Other, 32.8%
E-marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.3% |
| French | 9.6% |
| Portuguese | 7.7% |
| Swedish | 3.8% |
| Chinese | 3.8% |
| Other | 32.8% |
