How to hire an e-marketing manager

How to hire an e-marketing manager, step by step

Here's a step-by-step e-marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an e-marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new e-marketing manager
• Step 8: Go through the hiring process checklist

What does an e-marketing manager do?

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1. Identify your hiring needs

   The e-marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect e-marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of e-marketing managers and their corresponding salaries.

   Type of E-Marketing Manager	Description	Hourly rate
   E-Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-78
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Web Content
   • Marketing Campaigns
   • Project Management
   • Email Marketing
   • Google Analytics
   • E-Mail Campaigns
   • KPIs
   • Facebook
   • CRM
   • Strong Analytical
   • B Testing
   • A/B
   • OSHA

   Check all skills

   Responsibilities:

   • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
   • Design web graphics and HTML pages.
   • Work with clients to set up retail environments with integrate SEO and PPC campaigns.
   • Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
   • Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
   • Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

   More e-marketing manager duties

3. Make a budget

   Including a salary range in your e-marketing manager job description is a great way to entice the best and brightest candidates. An e-marketing manager salary can vary based on several factors:

   • Location. For example, e-marketing managers' average salary in hawaii is 50% less than in rhode island.
   • Seniority. Entry-level e-marketing managers earn 52% less than senior-level e-marketing managers.
   • Certifications. An e-marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an e-marketing manager's salary.

   Average e-marketing manager salary

   $113,395yearly

   $54.52 hourly rate

   ---

   Entry-level e-marketing manager salary

   $78,000 yearly salary

   Updated December 17, 2025

   Average e-marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$143,491	$69
   2	Washington	$131,318	$63
   3	North Carolina	$126,240	$61
   4	Illinois	$125,843	$61
   5	Oregon	$125,758	$60
   6	District of Columbia	$124,370	$60
   7	Connecticut	$122,163	$59
   8	Ohio	$121,600	$58
   9	North Dakota	$120,154	$58
   10	New York	$119,376	$57
   11	Wisconsin	$114,910	$55
   12	Maryland	$111,641	$54
   13	Nevada	$109,054	$52
   14	West Virginia	$108,264	$52
   15	Virginia	$106,796	$51
   16	Minnesota	$106,707	$51
   17	Idaho	$104,924	$50
   18	Arizona	$104,899	$50
   19	Texas	$102,605	$49
   20	Pennsylvania	$100,228	$48

   Average e-marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Huron Consulting Group	$145,378	$69.89	89
   2	PayPal	$137,579	$66.14	21
   3	StubHub	$131,955	$63.44	4
   4	Walmart	$122,446	$58.87	154
   5	Edelman Financial Engines	$121,029	$58.19
   6	Arrow Electronics	$114,466	$55.03	114
   7	Highliner Food Svc	$111,692	$53.70	1
   8	Staples	$106,905	$51.40	8
   9	Pandora Jewelry	$104,299	$50.14
   10	Remark Holdings	$102,911	$49.48
   11	Whole Foods Market	$101,387	$48.74	28
   12	Toro	$100,859	$48.49	7
   13	TP-Link	$100,279	$48.21	31
   14	KPMG LLP	$89,886	$43.21	103
   15	4Patriots	$89,288	$42.93
   16	The Cliffs Resort	$89,223	$42.90
   17	Diageo Americas Supply, Inc.	$87,617	$42.12	1
   18	Two's	$84,223	$40.49
   19	Randstad North America, Inc.	$83,239	$40.02	4
   20	Aimbridge Hospitality	$82,653	$39.74

4. Writing an e-marketing manager job description

   A job description for an e-marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an e-marketing manager job description:

   E-marketing manager job description example

   Purpose:
   
   The purpose of the Manager II (MGRII) position is to assist Branch management in tactically executing complex QSR or Casual Dine or similar restaurant management operations. The MGRII ensures the restaurant is clean, ready for business, staffed, and operates to high operational standards. The MGRI uses prescribed policies and procedures to make management decisions.
   
   Essential Functions:
   
   * Completes opening, daily and closing procedures/checklists in accordance with company policies/procedures
   * Assists the GM/AGM in managing by supervising day-to-day activities of associates within a defined individual or group of restaurants or points-of-sale
   * Ensures compliance with all company adult beverage policies, and ensures all restaurant staff understand and follow AB procedures
   * Participates in the interview process, provides input in hiring, recommends termination, advancement, promotion or any other status change to the GM for associates within the unit
   * Assigns work tasks and activities, participates in preparing schedules, and ensures that all shifts are covered
   * Actively ensures all associates take all mandated rest breaks and meal periods
   * Ensures display areas are appropriately clean, stocked, and visually appealing
   * Ensures all equipment is in good working order
   * Operates cash register and voids transactions as needed while following all HMSHost cash handling policies and procedures, and maintains proper security of cash at all times
   * Monitors compliance with wellness and safety procedures and guidelines, builds awareness about wellness and safety, and reports any safety concerns to the GM
   * Understands and performs all Health and Safety activities as specified in the Manager's Guide to Associate Health and Safety
   * Places orders for individual units, receives goods, processes invoices
   * Ensures that the company has most current contact information for all associates working in the restaurant.
   
   Requirements:
   
   * Ability to work shifts during various operating days and hours each week; during opening, during busy day parts, and during closing to monitor restaurant associates' work activities during these different days and times.
   * Knowledge of all applicable federal, state, and local sanitary, safety, and health standards, and all procedures and protocols to comply with HACCP standards
   
   Reporting relationship and other important information
   
   * The MGRII position as described falls under the Fair Labor Standards act as a Non-Exempt position
   * The MGRII position typically reports to the General Manager, Director of Operations, or an intermediate F&B Multi Unit Manager II within the assigned location.
   * The MGRII position is expected to work a varied and rotating schedule to be on site at various operating days and hours each week; some opening shifts, during some busy dayparts, and during some closing shifts to monitor restaurant associates' work activities during these different days and times.
   
   Requirements
   
   Minimum Qualifications, Knowledge, Skills, and Work Environment:
   
   * Requires a minimum of 4 years food and beverage, cash handling, and customer service experience
   * Requires a minimum of 2 years supervisory or lead experience in a Casual Dine restaurant or production kitchen
   * Requires the ability to speak, read and comprehend instructions, short correspondence, and policy documents, as well as converse comfortably with customers

   Copy this example

   

5. Post your job

   To find the right e-marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with e-marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit e-marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your e-marketing manager job on Zippia to find and attract quality e-marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with e-marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new e-marketing manager

   Once you've selected the best e-marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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