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E-marketing manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Scott Thorne Ph.D.

Below we've compiled a list of the most critical e-marketing manager skills. We ranked the top skills for e-marketing managers based on the percentage of resumes they appeared on. For example, 12.3% of e-marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an e-marketing manager needs to be successful in the workplace.

15 e-marketing manager skills for your resume and career

1. Digital Marketing

Here's how e-marketing managers use digital marketing:

Developed new business online by reaching more customers through new digital marketing tactics including redesigning the customer service support model.
Analyzed and prepared reporting for digital marketing campaigns and performed quality control to ensure accurate results.

2. Web Content

Here's how e-marketing managers use web content:

Search engine optimization of articles and web content for the corporate website to increase global presence.
Write, edit and coordinate product descriptions and web content.

3. Marketing Campaigns

Here's how e-marketing managers use marketing campaigns:

Developed and implemented extensive product marketing campaigns which leveraged technology and social media to increase business development and customer collaboration.
Increased online customer engagement through targeted online ads, email marketing campaigns and integrated product launch communications.

4. Project Management

Here's how e-marketing managers use project management:

Developed using rigorous project management and continually improved using Agile/LEAN methods.
Developed procedures and safety and health plans, supervised and budgeted staff personnel, and interfaced with clients and project management.

5. Email Marketing

Here's how e-marketing managers use email marketing:

Develop and implement new email marketing communications.
Segmented email marketing lists so that customers saw a deeply personalized experience from point of first contact through the sales process.

6. Google Analytics

Here's how e-marketing managers use google analytics:

Determined marketing strategy budgets based on Google Analytics reporting.
Analyzed online customer behavior through Google Analytics to determine potential growth opportunities, trends, and weaknesses.

7. E-Mail Campaigns

Here's how e-marketing managers use e-mail campaigns:

Managed customer acquisition and retention e-mail campaigns and site promotions for consumer software products; doubled response rates in 3 months.
Coordinated 150+ E-mail campaigns per year including new product announcements, best- selling products, sales and seasonal releases.

8. KPIs

Here's how e-marketing managers use kpis:

Analyzed email & promotional performance and evaluated ROI and KPIs.
Improved the deliverability of marketing emails, performed list hygiene and reported on KPIs to help drive strategy.

9. Facebook

Here's how e-marketing managers use facebook:

Manage, update content and generate community participation for Facebook and Twitter profiles.
Achieved 30% average weekly growth rate of Twitter Followers, and 25% average weekly growth rate of Facebook Fans.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how e-marketing managers use crm:

Maintained Customer Relationship Management (CRM) functions including customer and broker databases.
Created written procedures for CRM implementation and outlined service procedures.

11. Strong Analytical

Here's how e-marketing managers use strong analytical:

Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Utilize strong analytical experiences and skills to evaluate end-to-end customer experience and conversion.

12. B Testing

Here's how e-marketing managers use b testing:

Used A/B Testing to test site changes for increased conversion rate using Oracle ATG
Created and Implemented email marketing campaigns utilizing AB testing, open rate stats, and ad history stats.

13. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how e-marketing managers use a/b:

Use A/B split testing and multivariate to test and find the best ads based on performance.
Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.

14. OSHA

Here's how e-marketing managers use osha:

Maintained documentation and managed HSE reporting procedures for company and regulatory agencies such as OSHA.
Administered OSHA 300 log; Conducted annual VPP Safety Evaluations, departmental safety audits.

15. ROI

Here's how e-marketing managers use roi:

Identified performance of programs, offers, and product mix as indicated through ROI, email and online site traffic measurements.
Identified, researched, AB tested, and executed specific PPC advertising trends to maximize ROI.

What skills help E-Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on e-marketing manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all e-marketing managers possess?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.

What hard/technical skills are most important for e-marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What e-marketing manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young e-marketing managers need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

What technical skills for an e-marketing manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of e-marketing manager skills to add to your resume

The most important skills for an e-marketing manager resume and required skills for an e-marketing manager to have include:

Digital Marketing
Web Content
Marketing Campaigns
Project Management
Email Marketing
Google Analytics
E-Mail Campaigns
KPIs
Facebook
CRM
Strong Analytical
B Testing
A/B
OSHA
ROI
Online Sales
HTML

PPC
Search Engine Optimization
Brand Marketing
Customer Acquisition
Web Analytics
B2C
Integrated Marketing
Channel Marketing
Google Adwords
Business Development
Direct Reports
Campaign Performance
SQL
Photoshop
Conversion Rates
Content Marketing
YouTube

QA
ESP
Twitter
CSS
Can-Spam
Media Management
Search Engine Marketing
Customer Engagement
Web Site
Website Traffic
Copywriting
Content Management System
Lead Management
Omniture
Customer Retention

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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