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Job outlook for e-marketing managers in the United States
E-marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected e-marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for e-marketing managers are projected over the next decade.
E-marketing manager salaries have increased 8% for e-marketing managers in the last 5 years.
There are over 27,417 e-marketing managers currently employed in the United States.
There are 115,806 active e-marketing manager job openings in the US.
The average e-marketing manager salary is $113,395.
Are e-marketing manager jobs in demand?
E-marketing manager job and salary trends over time
E-marketing manager jobs over time
E-marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 27,417 | 0.01% |
| 2020 | 26,540 | 0.01% |
| 2019 | 25,918 | 0.01% |
| 2018 | 23,643 | 0.01% |
| 2017 | 21,554 | 0.01% |
Average e-marketing manager salary over time
E-marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $113,395 | $54.52 | +3.9% |
| 2024 | $109,151 | $52.48 | +1.9% |
| 2023 | $107,110 | $51.50 | +1.6% |
| 2022 | $105,467 | $50.71 | +0.8% |
| 2021 | $104,629 | $50.30 | +1.9% |
E-marketing manager jobs by state
Most common states for e-marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 285 | 41% |
| 2 | Utah | 3,101,833 | 729 | 24% |
| 3 | Washington | 7,405,743 | 1,479 | 20% |
| 4 | Massachusetts | 6,859,819 | 1,361 | 20% |
| 5 | New Hampshire | 1,342,795 | 271 | 20% |
| 6 | Minnesota | 5,576,606 | 1,048 | 19% |
| 7 | South Dakota | 869,666 | 144 | 17% |
| 8 | Wyoming | 579,315 | 101 | 17% |
| 9 | Virginia | 8,470,020 | 1,376 | 16% |
| 10 | Colorado | 5,607,154 | 914 | 16% |
| 11 | Connecticut | 3,588,184 | 574 | 16% |
| 12 | North Dakota | 755,393 | 119 | 16% |
| 13 | Maryland | 6,052,177 | 889 | 15% |
| 14 | Georgia | 10,429,379 | 1,411 | 14% |
| 15 | North Carolina | 10,273,419 | 1,402 | 14% |
| 16 | Oregon | 4,142,776 | 592 | 14% |
| 17 | Maine | 1,335,907 | 191 | 14% |
| 18 | Delaware | 961,939 | 136 | 14% |
| 19 | Vermont | 623,657 | 86 | 14% |
| 20 | California | 39,536,653 | 5,146 | 13% |
Most common cities for e-marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Aventura | 1 | 3% | $91,237 |
| 2 | Abilene | 1 | 1% | $101,973 |
| 3 | Charleston | 1 | 1% | $113,613 |
| 4 | Stamford | 1 | 1% | $122,163 |
| 5 | Tempe | 1 | 1% | $104,899 |
| 6 | Boston | 2 | 0% | $99,392 |
| 7 | Baltimore | 1 | 0% | $111,641 |
| 8 | Chicago | 1 | 0% | $125,788 |
| 9 | Denver | 1 | 0% | $90,008 |
| 10 | Indianapolis | 1 | 0% | $106,692 |
| 11 | Miami | 1 | 0% | $90,902 |
| 12 | San Diego | 1 | 0% | $127,196 |
| 13 | San Francisco | 1 | 0% | $143,491 |
| 14 | Washington | 1 | 0% | $124,370 |
E-Marketing Manager job outlook: Expert opinions
Our panel of e-marketing manager experts
University of Connecticut
Stonehill College
Webster University
Kutztown University of Pennsylvania
Murray State University
University of San Francisco
Metropolitan State University of Denver
City University of Seattle
Indiana University Bloomington
Catholic University of America
Lasell University
Endicott College
Webster University
Western Connecticut State University
What general advice would you give to an E-Marketing Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help E-Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
What will help E-Marketing Managers increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
What will help E-Marketing Managers increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
What general advice would you give to an E-Marketing Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help E-Marketing Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What will help E-Marketing Managers increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What will help E-Marketing Managers increase their earning potential?
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What general advice would you give to an E-Marketing Manager?
Esmat Sangari: I would advise graduates beginning their career in the field to focus on continuous learning, networking, and developing a strong work ethic. It's essential to stay up-to-date with industry trends and technologies to remain competitive.
Sally Baalbaki-Yassine Ph.D.
Department Chair, Professor and Digital Marketing Program DirectorMetropolitan State University of Denver
Marketing
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
What will help E-Marketing Managers increase their earning potential?
Sally Baalbaki-Yassine Ph.D.: Be able to position your specific value to the company. Showcase your experience in a relevant way for the role you are applying for. Include a personal website and any classroom client projects to showcase your experiences that may be relevant to the job. Don't sell yourself short!
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help E-Marketing Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to an E-Marketing Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What general advice would you give to an E-Marketing Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help E-Marketing Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What general advice would you give to an E-Marketing Manager?
Professor Steve Vinson: Be flexible. Don't limit yourself to one geographic area in your job search. And don't decline what appears to be a "bad" job, if that's your one opportunity. It's important to get your foot in the door somewhere, and do a good job, and then you can move up from there. This is especially important if you're on the academic job market, but it's probably also true for non-academic jobs.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
What will help E-Marketing Managers increase their earning potential?
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What general advice would you give to an E-Marketing Manager?
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Meryl Perlson MFA: Technology and software skills, multiple internship experiences, and a strong portfolio showcasing your skill set can be salary differentiators when landing a first job. Most important, though, is negotiating salary. New graduates often think they can't negotiate their starting salary and are often afraid to try. But, it's important to know your value by researching salary ranges for similar roles in the region, and use that information to negotiate. The worst that can happen is a company will stick to their first offer. But, if you are successful, even a couple of thousand dollars above an initial offer can have a big impact when multiplied over the course of your entire career.
What general advice would you give to an E-Marketing Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help E-Marketing Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Career Committee
Endicott College
Radio, Television, And Digital Communication
What will help E-Marketing Managers increase their earning potential?
Career Committee: I'm not sure how to answer that. Some people will follow their dreams and pursue creative ventures for less pay. While others will find a niche that will pay well until some technology or a change media delivery upends that niche. I think the key is to be open to all opportunities and know when to move on so that you can stay happy, engaged and employable.
Rebecca Guth-Metzler
Assistant Professor of ChemistryWebster University
Radio, Television, And Digital Communication
What general advice would you give to an E-Marketing Manager?
Rebecca Guth-Metzler: Become a problem solver. As things continue to evolve at a breakneck pace, one thing remains constant: people hire you to solve a problem they have. Once you have an opportunity to solve that problem, prove that you can solve other problems. The more problems you figure out how to solve, the more you become indispensable to a team. And if your current employer cannot pay you what you're worth, you can use the experience gained while demonstrably solving their problems to find one that can.
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
Rebecca Guth-Metzler: The integration of captured media such as sound and image recordings with computer-assisted elements will continue to define the digital creator toolbox, and I believe that motion graphics, visual effects, image retouching, sound design, and especially what we're now calling "virtual cinema production" will all continue to grow in importance in the next few years.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What E-Marketing Manager skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.