What does an e-marketing manager do?
An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
E-marketing manager responsibilities
Here are examples of responsibilities from real e-marketing manager resumes:
- Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
- Design web graphics and HTML pages.
- Work with clients to set up retail environments with integrate SEO and PPC campaigns.
- Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
- Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
- Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.
- Develop and maintain the web pages with the use of HTML, create unique graphics, along with technical writing.
- Identify performance of programs, offers, and product mix as indicated through ROI, email and online site traffic measurements.
- Create written procedures for CRM implementation and outline service procedures.
- Develop a customer marketing database and CRM program and optimize use of customer information to streamline internet sales departments.
- Work on redesign and upgrade for complex Magento web-base shopping cart system.
- Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.
E-marketing manager skills and personality traits
We calculated that 12% of E-Marketing Managers are proficient in Digital Marketing, Web Content, and Marketing Campaigns. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of E-Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 12%
Developed new business online by reaching more customers through new digital marketing tactics including redesigning the customer service support model.
- Web Content, 8%
Search engine optimization of articles and web content for the corporate website to increase global presence.
- Marketing Campaigns, 6%
Developed and implemented extensive product marketing campaigns which leveraged technology and social media to increase business development and customer collaboration.
- Project Management, 6%
Developed using rigorous project management and continually improved using Agile/LEAN methods.
- Email Marketing, 5%
Develop and implement new email marketing communications.
- Google Analytics, 5%
Determined marketing strategy budgets based on Google Analytics reporting.
Common skills that an e-marketing manager uses to do their job include "digital marketing," "web content," and "marketing campaigns." You can find details on the most important e-marketing manager responsibilities below.
Creativity. One of the key soft skills for an e-marketing manager to have is creativity. You can see how this relates to what e-marketing managers do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an e-marketing manager resume shows how e-marketing managers use creativity: "define and execute creative and effective digital marketing plans and initiatives to drive incremental revenue. "
Organizational skills. Another essential skill to perform e-marketing manager duties is organizational skills. E-marketing managers responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." E-marketing managers also use organizational skills in their role according to a real resume snippet: "instituted new cm and qa processes, with appropriate organizational changes. "
Analytical skills. Another skill that relates to the job responsibilities of e-marketing managers is analytical skills. This skill is critical to many everyday e-marketing manager duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "developed a customer marketing database and crm program and optimized use of customer information to streamline internet sales departments. "
Communication skills. For certain e-marketing manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of an e-marketing manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what e-marketing managers do: "worked with sales, membership, and marketing management in assembling requirements and developing web content and email communication plans. "
The three companies that hire the most e-marketing managers are:
- Arrow Electronics91 e-marketing managers jobs
- KPMG LLP39 e-marketing managers jobs
- Deloitte29 e-marketing managers jobs
Compare different e-marketing managers
E-marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, e-marketing manager responsibilities require skills like "e-mail campaigns," "a/b," "osha," and "online sales." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "market research," "patients," and "b2b marketing." This difference in skills reveals the differences in what each career does.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, e-marketing managers are paid more in the technology industry with an average salary of $104,577.The education levels that senior managers of marketing earn slightly differ from e-marketing managers. In particular, senior managers of marketing are 6.3% more likely to graduate with a Master's Degree than an e-marketing manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.E-marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that e-marketing manager responsibilities requires skills like "web content," "google analytics," "e-mail campaigns," and "kpis." But a manager, field marketing might use other skills in their typical duties, such as, "salesforce," "b2b marketing," "demand generation," and "lead generation."
On average, managers, field marketing earn a lower salary than e-marketing managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas e-marketing managers have higher pay in the technology industry, with an average salary of $104,577.Average education levels between the two professions vary. Managers, field marketing tend to reach similar levels of education than e-marketing managers. In fact, they're 3.4% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for e-marketing managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
E-marketing manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an e-marketing manager is likely to be skilled in "web content," "email marketing," "e-mail campaigns," and "kpis," while a typical business development and marketing manager is skilled in "market research," "product development," "strategic partnerships," and "revenue growth."
Business development and marketing managers earn the highest salary when working in the finance industry, where they receive an average salary of $88,175. Comparatively, e-marketing managers have the highest earning potential in the technology industry, with an average salary of $104,577.Most business development and marketing managers achieve a similar degree level compared to e-marketing managers. For example, they're 3.1% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.E-marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Types of e-marketing manager
Updated January 8, 2025
