E-marketing specialist demographics and statistics in the US
E-marketing specialist demographics research summary. Zippia estimates e-marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our e-marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about e-marketing specialists after extensive research and analysis:
- There are over 12,081 e-marketing specialists currently employed in the United States.
- 38.7% of all e-marketing specialists are women, while 61.3% are men.
- The average e-marketing specialist age is 36 years old.
- The most common ethnicity of e-marketing specialists is White (65.6%), followed by Hispanic or Latino (12.6%), Asian (11.3%) and Black or African American (5.3%).
- E-marketing specialists are most in-demand in Ridgecrest, CA.
- The pharmaceutical industry is the highest-paying for e-marketing specialists.
- New York, NY pays an annual average wage of $61,481, the highest in the US.
- In 2022, women e-marketing specialists earned 96% of what men earned.
- 10% of all e-marketing specialists are LGBT.
- Washington is the best state for e-marketing specialists to live.
- E-marketing specialists are 61% more likely to work at private companies in comparison to public companies.
On this page
E-marketing specialist demographics by:
E-marketing specialist gender statistics
38.7% of e-marketing specialists are women and 61.3% of e-marketing specialists are men.
- Male, 61.3%
- Female, 38.7%
E-marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 61.3% |
| Female | 38.7% |
E-marketing specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$55,581
Female income
$53,597
E-marketing specialist gender ratio over time
This data breaks down the percentage of men and women in e-marketing specialist positions over time. Currently, 38.7% of e-marketing specialists are female.
E-marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.96% | 31.04% |
| 2011 | 66.80% | 33.20% |
| 2012 | 67.02% | 32.98% |
| 2013 | 63.86% | 36.14% |
| 2014 | 63.90% | 36.10% |
| 2015 | 65.89% | 34.11% |
| 2016 | 65.19% | 34.81% |
| 2017 | 65.16% | 34.84% |
| 2018 | 64.28% | 35.72% |
| 2019 | 63.00% | 37.00% |
| 2020 | 60.63% | 39.37% |
| 2021 | 61.32% | 38.68% |
E-marketing specialist related jobs gender ratio
We compared e-marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| E-Marketing Specialist | 61% | 39% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
E-marketing specialist demographics by race
The most common ethnicity among e-marketing specialists is White, which makes up 65.6% of all e-marketing specialists. Comparatively, 12.6% of e-marketing specialists are Hispanic or Latino and 11.3% of e-marketing specialists are Asian.
- White, 65.6%
- Hispanic or Latino, 12.6%
- Asian, 11.3%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
E-marketing specialist race
| E-marketing specialist race | Percentages |
|---|---|
| White | 65.6% |
| Hispanic or Latino | 12.6% |
| Asian | 11.3% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
E-marketing specialist race and ethnicity over time
See how e-marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
E-marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.55% | 5.47% | 9.08% | 9.06% |
| 2011 | 72.85% | 5.47% | 9.51% | 10.02% |
| 2012 | 72.90% | 5.67% | 8.79% | 10.25% |
| 2013 | 72.66% | 5.89% | 8.25% | 10.27% |
| 2014 | 72.99% | 5.31% | 9.42% | 9.72% |
| 2015 | 71.95% | 4.90% | 9.71% | 10.42% |
| 2016 | 70.17% | 6.07% | 9.94% | 11.32% |
| 2017 | 70.15% | 5.92% | 10.01% | 10.93% |
| 2018 | 69.45% | 5.58% | 10.02% | 11.52% |
| 2019 | 69.79% | 5.48% | 10.23% | 11.57% |
| 2020 | 67.88% | 4.93% | 10.31% | 12.44% |
| 2021 | 65.61% | 5.28% | 11.33% | 12.63% |
E-marketing specialist wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $54,530 |
| White | $56,160 |
| Black or African American | $52,337 |
| Asian | $60,043 |
| Hispanic or Latino | $55,117 |
Average e-marketing specialist age
See how the average age of e-marketing specialists varies based on ethnicity and gender.
Male
Female
E-marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
E-marketing specialist age breakdown
The average age of e-marketing specialists is 30-40 years years old, representing 35% of the e-marketing specialist population.
E-marketing specialist age breakdown
| E-Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
E-marketing specialist educational attainment
- Bachelor's, 61%
- Associate, 15%
- Master's, 13%
- High School Diploma, 7%
- Other Degrees, 4%
E-marketing specialists by degree level
| E-marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 61% |
| Associate | 15% |
| Master's | 13% |
| High School Diploma | 7% |
| Other Degrees | 4% |
E-marketing specialist jobs you might like
E-marketing specialist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $64,698 |
| Bachelor's Degree | $57,619 |
| Doctorate Degree | $65,232 |
E-marketing specialist employment statistics
Most e-marketing specialists work for a private in the technology industry.
Company size where e-marketing specialists work
Below, you can see the size of companies where e-marketing specialists work.
E-marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 16% |
E-marketing specialist jobs by company type
Employees with the e-marketing specialist job title have their preferences when it comes to working for a company. For instance, most e-marketing specialists prefer to work at private companies over public companies.
E-marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 25% |
| Private | 61% |
| Government | 5% |
E-marketing specialist jobs by industry
The most common industries for e-marketing specialists are technology, finance and manufacturing.
E-marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Technology | 13% |
| Finance | 11% |
| Manufacturing | 10% |
| Professional | 10% |
| Retail | 9% |
| Media | 7% |
| Fortune 500 | 7% |
| Education | 7% |
| Government | 4% |
| Real Estate | 4% |
| Internet | 2% |
| Hospitality | 2% |
| Automotive | 2% |
| Construction | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Health Care | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
E-marketing specialist turnover and employment statistics
E-marketing specialist unemployment rate over time
The unemployment rate for e-marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
E-marketing specialist unemployment rate by year
| Year | E-marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average e-marketing specialist tenure
The average e-marketing specialist stays at their job for 1-2 years, based on the 526 e-marketing specialists resumes in Zippia's database.
E-marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 31% |
| 3-4 years | 16% |
| 5-7 years | 17% |
| 8-10 years | 7% |
| 11+ years | 8% |
E-marketing specialist LGBT ratio compared to similar jobs
Review the percent of e-marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Logistics Specialist | 8.65% | 35,753 |
| Talent Acquisition Consultant | 8.93% | 44,216 |
| E-Marketing Specialist | 10.00% | - |
| Business Continuity Management Director | 11.05% | 115,266 |
| Civil Rights Representative | 11.64% | 8,160 |
| Community Fundraiser | 19.25% | 10,777 |
Similar e-marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Logistics Specialist | 8.65% | 35,753 |
| Talent Acquisition Consultant | 8.93% | 44,216 |
| Business Continuity Management Director | 11.05% | 115,266 |
| Civil Rights Representative | 11.64% | 8,160 |
| Community Fundraiser | 19.25% | 10,777 |
Foreign languages spoken by e-marketing specialists
The most common foreign language among e-marketing specialists is Spanish at 30.8%. The second-most popular foreign language spoken is Chinese at 11.5% and German is the third-most popular at 11.5%.
- Spanish, 30.8%
- Chinese, 11.5%
- German, 11.5%
- Japanese, 7.7%
- Mandarin, 7.7%
- Other, 30.8%
E-marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 30.8% |
| Chinese | 11.5% |
| German | 11.5% |
| Japanese | 7.7% |
| Mandarin | 7.7% |
| Other | 30.8% |
