Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between e-marketing specialists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-marketing specialist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| E-Marketing Specialist | Marketing Manager | |
| Yearly salary | $56,556 | $104,550 |
| Hourly rate | $27.19 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 100,636 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
E-marketing specialists and marketing managers have different pay scales, as shown below.
| E-Marketing Specialist | Marketing Manager | |
| Average salary | $56,556 | $104,550 |
| Salary range | Between $40,000 And $78,000 | Between $71,000 And $153,000 |
| Highest paying City | New York, NY | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an e-marketing specialist and a marketing manager in terms of educational background:
| E-Marketing Specialist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing managers' demographics:
| E-Marketing Specialist | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |