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The differences between e-marketing specialists and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-marketing specialist, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| E-Marketing Specialist | Online Marketing Manager | |
| Yearly salary | $56,556 | $96,212 |
| Hourly rate | $27.19 | $46.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 100,636 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
E-marketing specialists and online marketing managers have different pay scales, as shown below.
| E-Marketing Specialist | Online Marketing Manager | |
| Average salary | $56,556 | $96,212 |
| Salary range | Between $40,000 And $78,000 | Between $69,000 And $133,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Pharmaceutical | Utilities |
There are a few differences between an e-marketing specialist and an online marketing manager in terms of educational background:
| E-Marketing Specialist | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and online marketing managers' demographics:
| E-Marketing Specialist | Online Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |