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The differences between e-marketing specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-marketing specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a specialist are patients, customer service, and work ethic.
| E-Marketing Specialist | Specialist | |
| Yearly salary | $56,556 | $58,013 |
| Hourly rate | $27.19 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 100,636 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
E-marketing specialists and specialists have different pay scales, as shown below.
| E-Marketing Specialist | Specialist | |
| Average salary | $56,556 | $58,013 |
| Salary range | Between $40,000 And $78,000 | Between $32,000 And $104,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | The Citadel |
| Best paying industry | Pharmaceutical | - |
There are a few differences between an e-marketing specialist and a specialist in terms of educational background:
| E-Marketing Specialist | Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between e-marketing specialists' and specialists' demographics:
| E-Marketing Specialist | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |