E-marketing specialist education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become an e-marketing specialist. E-marketing specialists usually study business, marketing, or english. 61% of e-marketing specialists hold a bachelor's degree, and 15% hold an associate degree. We analyzed 526 real e-marketing specialist resumes to see exactly what e-marketing specialist education sections show.

The most common colleges for e-marketing specialists are the University of Phoenix and the University of Phoenix.

There are also many online e-marketing specialist courses to help get the education required to be an e-marketing specialist.

What education do you need to become an e-marketing specialist?

What degree do you need to be an e-marketing specialist?

The most common degree for e-marketing specialists is bachelor's degree, with 61% of e-marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 13%.

Bachelor's, 61%

Associate, 15%

Master's, 13%

High School Diploma, 7%

Other Degrees, 4%

What should I major in to become an e-marketing specialist?

You should major in business to become an e-marketing specialist. 22% of e-marketing specialists major in business. Other common majors for an e-marketing specialist include marketing and english.

Business, 22%

Marketing, 14%

English, 8%

Graphic Design, 7%

Other Majors, 49%

Most common colleges for e-marketing specialists

E-marketing specialists often get their degrees at University of Phoenix, The University of Alabama, and University of North Texas. Here are the most common colleges for e-marketing specialists in the US based on their resumes.

E-marketing specialist common college	Percentages
University of Phoenix	15.09%
The University of Alabama	5.66%
University of North Texas	5.66%
University of Wisconsin Colleges	5.66%
Pennsylvania State University	5.66%

Show more common e-marketing specialist colleges

Best majors for e-marketing specialists

Rank	Major	Percentages
1	Business	22.2%
2	Marketing	14.0%
3	English	7.7%
4	Graphic Design	6.8%
5	Communication	5.9%

Show more common e-marketing specialist majors

Best colleges for e-marketing specialists

The best colleges for e-marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.

An e-marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for e-marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become e-marketing specialists.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-state tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-state tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

20 best online courses for e-marketing specialists

Advertising disclosure

1. Data Analysis Immersive (Full-time)

Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Google Digital Marketing & E-commerce

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹\n\nThroughout this program, you will gain in-demand skills that...

6. Google Digital Marketing & E-commerce

7. Facebook Ads For E-Commerce: Guide To Selling Any Product

(310)

Learn The Facebook Marketing & Facebook Advertising strategies I use to make over $1,000 each day on Shopify...

8. Facebook Ads & Instagram Ads For E-Commerce [For Beginners]

4.6

(909)

Sell More: Guide to Selling with Facebook Ads & Instagram Ads. Find your Customers with Meta Conversion Ads. Use Chat GPT...

9. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

10. Intro to Data Analytics

Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

11. Data Structures and Algorithms

Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

12. Data Visualization

You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

13. Foundations of Digital Marketing and E-commerce

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the...

14. Content Marketing Masterclass: Create Content That Sells

4.5

(4,803)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

15. Facebook Marketing 2023. Promote Your Business on Facebook!

4.3

(592)

Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...

16. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

17. Intro to Data Analysis

Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

18. Dirty Internet Marketing- Free Viral Website Traffic. No SEO

4.5

(334)

Nifty Internet/Online/Digital Marketing Methods To Get Free Viral Traffic To Your Website/Blog. No SEO skills needed...

19. WordPress E-commerce: Build 3 Websites & Dropshipping Stores

4.4

(967)

Learn Woo Commerce, how to create physical & digital products, set shipping options & tax rates, dropshipping and more...

20. Data Visualization

Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

Top 10 most affordable universities for e-marketing specialists

The most affordable schools for e-marketing specialists are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.

If the best universities for e-marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for e-marketing specialists.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

4. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

8. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

9. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for e-marketing specialists

The hardest universities for e-marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for e-marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for e-marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

7. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Carnegie Mellon University

Pittsburgh, PA • Private

Admissions rate

17%

SAT average

1,507

10. Washington University in St Louis

Saint Louis, MO • Private

Admissions rate

15%

SAT average

1,506

Top 10 easy-to-apply-to universities for e-marketing specialists

The easiest schools for e-marketing specialists to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as an e-marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for e-marketing specialists.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

6. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

7. Ursuline College

Pepper Pike, OH • Private

Admissions rate

90%

SAT average

1,102

8. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

9. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

10. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

Average e-marketing specialist salary by education level

According to our data, e-marketing specialists with a Doctorate degree earn the highest average salary, at $65,232 annually. E-marketing specialists with a Master's degree earn an average annual salary of $64,698.

E-marketing specialist education level	E-marketing specialist salary
Master's Degree	$64,698
Bachelor's Degree	$57,619
Doctorate Degree	$65,232

E-marketing specialist education FAQs

What is the best college for E-Marketing Specialists?

Have more questions? See all answers to common business and financial questions.

Search for e-marketing specialist jobs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs