How to hire an e-marketing specialist

How to hire an e-marketing specialist, step by step

Here's a step-by-step e-marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an e-marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new e-marketing specialist
• Step 8: Go through the hiring process checklist

What does an e-marketing specialist do?

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1. Identify your hiring needs

   Before you post your e-marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an e-marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect e-marketing specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of e-marketing specialists.

   Type of E-Marketing Specialist	Description	Hourly rate
   E-Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$19-37
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30
   Online Marketing Manager	Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company... Show more	$33-63

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Social Media Marketing
   • OSHA
   • Email Marketing
   • Digital Marketing
   • Integrated Marketing
   • Marketing Campaigns
   • A/B
   • HTML
   • CSS
   • Photoshop
   • E-Mail Campaigns
   • CRM
   • B Testing
   • E-Commerce

   Check all skills

   Responsibilities:

   • Develop and manage CRM and online social networking for all brands.
   • Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
   • Coordinate the website layout using HTML, Photoshop and XML.
   • Edit complex HTML code to create successful consumer-facing email campaigns.
   • Establish and maintain all project management processes and tools to keep all projects within scope and budget to maximize ROI.
   • Maintain email data dashboard, tracking all KPIs for campaigns (opens, clicks, unsubscribes, etc .).

   More e-marketing specialist duties

3. Make a budget

   Including a salary range in the e-marketing specialist job description is a good way to get more applicants. An e-marketing specialist salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an e-marketing specialist in Florida may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level e-marketing specialist. Additionally, an e-marketing specialist with lots of experience in the field may command a higher salary as a result.

   Average e-marketing specialist salary

   $56,556yearly

   $27.19 hourly rate

   ---

   Entry-level e-marketing specialist salary

   $40,000 yearly salary

   Updated December 25, 2025

   Average e-marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$61,481	$30
   2	Colorado	$60,603	$29
   3	California	$60,168	$29
   4	Ohio	$56,271	$27
   5	Texas	$56,180	$27
   6	Maryland	$50,623	$24
   7	West Virginia	$47,332	$23
   8	Kansas	$42,842	$21
   9	Florida	$42,804	$21

   Average e-marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Arrow Electronics	$65,639	$31.56	55
   2	JAFRA Cosmetics	$63,356	$30.46
   3	Southwestern Energy	$61,652	$29.64
   4	Republic Services	$61,290	$29.47	2
   5	LEADS	$58,576	$28.16
   6	Walker & Dunlop	$57,349	$27.57
   7	Saint-Gobain	$56,304	$27.07	2
   8	City of Greeley	$56,298	$27.07
   9	Integrated Tech Group, LLC	$53,945	$25.94
   10	HGR Industrial Surplus	$53,612	$25.77
   11	Vacation Innovations	$44,946	$21.61	1
   12	Sally Beauty Holdings	$34,925	$16.79	4

4. Writing an e-marketing specialist job description

   An e-marketing specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an e-marketing specialist job description:

   E-marketing specialist job description example

   **Company:** Under Armour
   
   Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can't imagine living without.
   
   **Position Summary**
   
   The Senior Professional Merchandiser is responsible for optimizing site conversion through the execution of merchandising strategies. They also will utilize research and analytics to drive recommendations and decision-making, and are responsible for operational accuracy across the site, providing for a seamless customer experience. This role reports to the Managing Merchandiser.
   
   **Essential Duties & Responsibilities**
   
   • Support Buying Merchants with seasonal merchandise strategies and product presentations to present a compelling product story and maximize revenue and conversion
   
   • Actively participate in the Go-to-Market process to gain a deep understanding of seasonal brand stories and partner with Global and North America Marketing teams to bring stories to life on UA.com/UA.ca
   
   • Liaise between merchandising, marketing, content, and creative teams to drive seasonal strategies on high visibility pages (e.g., the home page, landing pages)
   
   • Coordinate on-site activations & events (e.g., high-profile product launches, promotions)
   
   • Collaborate with business partners from marketing and planning to develop revenue-driving business strategies around content, assortment needs, and promotions
   
   • Participate in weekly merchandising, and digital marketing meetings to understand key business trends and merchandising strategies.
   
   • Analyze reports and data to understand site performance and consumer behavior to make business recommendations and changes on a weekly, monthly, and quarterly basis
   
   • Perform other related duties, tasks, and responsibilities as required by management
   
   **Qualifications (Knowledge, Skills & Abilities)**
   
   • Strong project management, analytical, problem-solving, and verbal/written communication skills required
   
   • Highly organized, detail-oriented, enthusiastic, resourceful, and can envision and execute innovative solutions in a complex environment
   
   • Exceptional analytical skills and a demonstrated ability to utilize data in the most effective and innovative ways
   
   • Must be able to clearly communicate complex ideas, timelines, tasks, and deadlines to business partners
   
   • Highly proactive and able to prioritize multiple tasks
   
   • Proficient with Microsoft Office Applications (Excel, Word, Outlook)
   
   **Education And / Or Experience**
   
   • Bachelor's (Preferred)
   
   • 4+ years of work experience
   
   • Experience with Salesforce Commerce Cloud a plus
   
   **Other Requirements**
   
   • Return To Work Designation: This position is remote\#LI-REMOTE
   
   • Travel: 0-5%, as needed
   
   **_At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool._**
   
   **Learn more about Under Armour's COVID-19 response and Teammate vaccination policies** **here** **.**

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right e-marketing specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find e-marketing specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit e-marketing specialists, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new e-marketing specialist

   Once you have selected a candidate for the e-marketing specialist position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an e-marketing specialist?