Eagle Creek history

The Rustler brand had been introduced by Blue Bell in 1979 as a basic jean to be sold through mass merchandisers.

In 1980 Lawrence R. Pugh joined VF as president and chief operating officer.

Manford Lee lost a battle with cancer in early 1982, and Pugh became CEO in addition to president.

Following that record year, Pugh handed down his role as president to Mackey J. McDonald, while still remaining at the company's helm as chairman and CEO. McDonald was a one-time president of the Wrangler division who had worked his way through the ranks since joining VF in 1983.

VF also purchased Bassett-Walker, Inc., a producer of fleece activewear based in Martinsville, Virginia, in November 1984 for $293.3 million.

Health-tex was sold in 1985 in a leveraged buyout to a group of investors who subsequently sold the firm to VF six years later.

In 1986, VF became the United States' largest apparel manufacturer and domestic jeans supplier when it acquired the Blue Bell Holding Company, a competitor that was the producer of Wrangler jeans.

By 1989 declining jeans sales finally caught up to VF. In the past, whenever one division’s sales had slowed, VF had managed to survive the slump by relying on strong sales in its other divisions.

Agins, Teri, “Bottom Line: Once-Hot Lee Jeans Lost Their Allure In a Hipper Market,” The Wall Street Journal, March 7, 1991.

The new initiatives helped propel revenues past $1 billion for the first time in 1993.

Jantzen worked with Nike, Inc. to develop a new line of performance swimwear, while Nutmeg readied itself to launch some of its 1995 sports apparel under the Lee Sport name.

Rosenberg, Joyce M. "There's a War out There, and VF Boss Knows It." Associated Press, February 7, 1996.

Then in October 1997 the company announced that it would break with its Pennsylvania roots by moving the corporate headquarters from Wyomissing to Greensboro, North Carolina, in order to locate the corporate staff closer to where much of the firm's marketing and support units were positioned.

VF succeeded in bolstering its intimate apparel lines by acquiring Bestform Group Inc. in February 1998.

Three more work-wear companies were acquired in 1999: Horace Small (public safety and postal apparel), Todd Uniform (custom-designed business uniforms), and Fibrotek (clean-room apparel).

VF’s acquisition spree continued in 2000.

The chain reported a 24 percent drop in sales in April 2002 at stores open one year or more.

Television spots for the campaign began running in June 2003.

Additional television spots were developed for subsequent use and were aired throughout 2004.

Have you found your perfect fit? Lee." Cahill said that the campaign was also broadened in 2005 to appeal to the mothers of the young women in the original target demographic.

In the year 2007, the company acquired Majestic Athlete, 7 for All Mankind and Lucy Active wear.

Under the guidance of Eric Wiseman, President and CEO since 2008, VF Corp. strives to be innovative and ahead of the curve.

They also acquired Timberland in the year 2011.

In 2012, the company recorded total revenues of $10.9 billion.