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The differences between ecommerce coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,629 average annual salary of an ecommerce coordinator.
The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Ecommerce Coordinator | Marketing Specialist | |
| Yearly salary | $53,629 | $54,942 |
| Hourly rate | $25.78 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 32,770 | 87,145 |
| Job satisfaction | 2 | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Ecommerce coordinators and marketing specialists have different pay scales, as shown below.
| Ecommerce Coordinator | Marketing Specialist | |
| Average salary | $53,629 | $54,942 |
| Salary range | Between $27,000 And $105,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between an ecommerce coordinator and a marketing specialist in terms of educational background:
| Ecommerce Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between ecommerce coordinators' and marketing specialists' demographics:
| Ecommerce Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |