How to hire an ecommerce coordinator

How to hire an ecommerce coordinator, step by step

Here's a step-by-step ecommerce coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an ecommerce coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new ecommerce coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the ecommerce coordinator you need to hire. Certain ecommerce coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect ecommerce coordinator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of ecommerce coordinators.

   Type of Ecommerce Coordinator	Description	Hourly rate
   Ecommerce Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$12-50
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • SEO
   • Website Traffic
   • Marketing Campaigns
   • Shopify
   • E-Commerce
   • Email Marketing
   • QA
   • Email Campaigns
   • Product Pages
   • B Testing
   • Adobe Photoshop
   • Product Copy
   • EDI

   Check all skills

   Responsibilities:

   • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
   • Used Magento Ecommerce platform to upload product onto the website.
   • Filter and find fraudulent charges in Magento and Authorize.net to avoid chargebacks.
   • Perform electronic transaction (EDI) problem analysis, error determination, and resolution.
   • Monitor and update the store's social media platformsTwitter, Instagram, Facebook, and Pinterest.
   • Order entry (tasks specific for each client- both stock and drop ship orders and some EDI).

3. Make a budget

   Including a salary range in your ecommerce coordinator job description is one of the best ways to attract top talent. An ecommerce coordinator can vary based on:

   • Location. For example, ecommerce coordinators' average salary in north dakota is 63% less than in new jersey.
   • Seniority. Entry-level ecommerce coordinators 74% less than senior-level ecommerce coordinators.
   • Certifications. An ecommerce coordinator with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an ecommerce coordinator's salary.

   Average ecommerce coordinator salary

   $53,629yearly

   $25.78 hourly rate

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   Entry-level ecommerce coordinator salary

   $27,000 yearly salary

   Updated December 19, 2025

4. Writing an ecommerce coordinator job description

   An ecommerce coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an ecommerce coordinator job description:

   Ecommerce coordinator job description example

   Fossil Group is looking for a passionate and digitally savvy individual (Sr Direct / Director dependent on years of experience) to lead the $100M+ Direct to Consumer (DTC) eCommerce business in North America. Fossil has ambitious goals for digital growth, and this role is charged with leading profitable growth across 4 key domains: Fossil.com, Skagen.com, Michele.com and Watchstation.com in the US and Canada.
   
   The head of eCommerce for North America is responsible for driving the eCommerce P&L, focused on delivering digital revenue through a mix of compelling seasonal stories, brand promotional strategy, site merchandising, and overall site experience. The ideal candidate is a passionate problem solver with a strong understanding of both commercial and digital KPIs. He / She makes fact-based recommendations to influence and impact site enhancements, traffic, marketing, pricing, taxonomy, assortment, inventory investment and other drivers. It is a role with broad organizational exposure and a compelling mix of strategy, execution, and team leadership (across 4 brand sites and 7 eCommerce merchants.
   Primary responsibilities include:
   
   * Analyze sales performance and identify opportunities to improve category / brand performance of promotions and profitability
   * Lead digital merchandising team charged with category merchandising and site optimization (landing pages, onsite search, navigation, etc.)
   * Create and manage regional eCommerce sales plan across all US and Canadian DTC websites
   * Evaluate financial metrics and core ecommerce KPIs to optimize the customer experience online and fuel business growth across all brands and product categories
   * Construct a seasonal promotional calendar that maximizes both growth and profitability, gains sign-off and buy in across key stakeholders for implementation
   * Collaborate cross functionally with brand teams, creative, marketing, planning and allocation, product and web development teams; serving as a SME and influential leader educating partners on digital opportunities and challenges
   * Partner with UI/UX, Product Management and Digital Strategy teams on AB testing, roadmap development, and opportunity identification
   * Serve as the key commercial leader with digital marketing team on sales forecasts, traffic generation, personalization efforts, promotion of events and products to maximize site performance
   * Cultivate strong relationships with brand teams to achieve collective sales and merchandising goals, championing new ideas and opportunities for eCommerce
   * Leads Business Review preparation, analysis, and improvements with a focus on creating both actionable insights for the eCommerce team as well as scaleable insights for global leadership
   * Coach and develop direct report(s) to ensure team is engaged and given opportunities for growth and development
   * Serve as a clear analytical voice and advocate for the eCommerce business on cross functional business reviews with executive leadership (including C-Suite)

   Copy this example

   

5. Post your job

   There are a few common ways to find ecommerce coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find ecommerce coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting ecommerce coordinators requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new ecommerce coordinator

   Once you've found the ecommerce coordinator candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new ecommerce coordinator. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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