Ecommerce coordinator job description

Fossil Group is looking for a passionate and digitally savvy individual (Sr Direct / Director dependent on years of experience) to lead the $100M+ Direct to Consumer (DTC) eCommerce business in North America. Fossil has ambitious goals for digital growth, and this role is charged with leading profitable growth across 4 key domains: Fossil.com, Skagen.com, Michele.com and Watchstation.com in the US and Canada.

The head of eCommerce for North America is responsible for driving the eCommerce P&L, focused on delivering digital revenue through a mix of compelling seasonal stories, brand promotional strategy, site merchandising, and overall site experience. The ideal candidate is a passionate problem solver with a strong understanding of both commercial and digital KPIs. He / She makes fact-based recommendations to influence and impact site enhancements, traffic, marketing, pricing, taxonomy, assortment, inventory investment and other drivers. It is a role with broad organizational exposure and a compelling mix of strategy, execution, and team leadership (across 4 brand sites and 7 eCommerce merchants.
Primary responsibilities include:

* Analyze sales performance and identify opportunities to improve category / brand performance of promotions and profitability
* Lead digital merchandising team charged with category merchandising and site optimization (landing pages, onsite search, navigation, etc.)
* Create and manage regional eCommerce sales plan across all US and Canadian DTC websites
* Evaluate financial metrics and core ecommerce KPIs to optimize the customer experience online and fuel business growth across all brands and product categories
* Construct a seasonal promotional calendar that maximizes both growth and profitability, gains sign-off and buy in across key stakeholders for implementation
* Collaborate cross functionally with brand teams, creative, marketing, planning and allocation, product and web development teams; serving as a SME and influential leader educating partners on digital opportunities and challenges
* Partner with UI/UX, Product Management and Digital Strategy teams on AB testing, roadmap development, and opportunity identification
* Serve as the key commercial leader with digital marketing team on sales forecasts, traffic generation, personalization efforts, promotion of events and products to maximize site performance
* Cultivate strong relationships with brand teams to achieve collective sales and merchandising goals, championing new ideas and opportunities for eCommerce
* Leads Business Review preparation, analysis, and improvements with a focus on creating both actionable insights for the eCommerce team as well as scaleable insights for global leadership
* Coach and develop direct report(s) to ensure team is engaged and given opportunities for growth and development
* Serve as a clear analytical voice and advocate for the eCommerce business on cross functional business reviews with executive leadership (including C-Suite)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:

Merchandise and commerce is becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

UMG is looking for an eCommerce Coordinator to join our eCommerce group, sitting in a cross-functional team dedicated to supporting UMG's eCommerce initiatives. The eCommerce Coordinator will work closely with a dedicated eCommerce lead and their teammates to help organize and coordinate the operations and logistics needed to successfully execute new direct-to-consumer programs revolving around artist activity and key events. They will support the eCommerce lead in coordinating with various internal and external departments to ensure that all necessary operational components are aligned for the launch and maintenance of eCommerce programs including store campaigns, CRM and fan acquisition campaigns, VIP ticketing programs, and more. Ideal candidates are highly organized, detail-oriented, proactive, can thrive in a fast-paced environment, and can juggle the coordination of information for many different cross-functional teams.

How you'll CREATE:

* Compile and track necessary logistical information for new product/program launches (SKUs, product titles, product descriptions, etc.).
* Organize, project manage, and liaise with multiple cross-functional team members including Marketing, Creative, Production, and Store Management to ensure deadlines to meet launch dates.
* Manage "staging links" and comments/amendments to ensure timely program launches.
* Manage marketing assets for approval/amendment.
* Perform regular QA checks on active web stores to ensure proper shop functionality, marketing copy, and merchandising.
* Report on sales and marketing data to all relevant parties (label, manager etc) around high profile program activity.
* Monitor social activity to identify potential fulfillment issues and/or poor user experience.
* Submit comp requests.
* Assist in creation of eCommerce pitches and product / marketing presentations that are to be delivered to brand managers and artist managers.
* Liaise with international territories for creation of localized stores and programs.
* General admin including meeting scheduling, expense reports, occasional travel booking.

Bring your VIBE:

* 1-2+ years of relevant internship or full-time work experience, preferably in music & entertainment or eCommerce
* Excellent communication and interpersonal skills (verbal and written)
* Meticulous attention to detail and follow through
* Extremely organized with superior time management skills
* Ability to multitask and prioritize under tight schedules while maintaining production of high quality work
* Self-accountability to follow-through with proper consistent updates to stakeholders
* Excellent computer skills, including Microsoft Office, Excel, PowerPoint, and Google docs
* Experience with Shopify preferred
* Experience using Monday.com is a major plus
* Strong interest in learning more about eCommerce and eCommerce Marketing
* BA degree in related field preferred

Perks Playlist:

* Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
* Paid Time Off - Paid Holidays, Two (2) paid weeks for "Winter Break" season, Wellness Fridays
* Student Loan Repayment Assistance
* Employee Developmental Support
* Annual Gym Reimbursement Package
* Pet Insurance, plus much more!

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

Job Category:

LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

THE ROLE

The Ecommerce Coordinator is an organized and proactive individual responsible for helping the ecommerce trading team deliver an unmatched customer experience on behalf of some of the world's leading brands. This is a multi-function position, with a primary focus on daily ecommerce account operations including product creation and updating, site merchandising, reporting, and implementation of internal and external requests related to the performance of partner websites. This role requires excellent problem solving skills, follow-up ownership, strong communication abilities, and initiative to make the most of opportunities in a rapidly growing ecommerce environment.

This role is ideal for someone who is passionate about expanding their ecommerce skills through direct collaboration with some of the industry's top professionals. They are eager to learn, not afraid to take on new and frequently varying projects, and are committed to delivering successful results for A-tier partners.

ESSENTIAL FUNCTIONS for the Ecommerce Coordinator:

+ Coordinate key ecommerce website launch activities and continuous updating of content

+ Implement changes and improvements that impact the customer journey and conversion rate throughout partner websites in collaboration with design, development, buying, and marketing

+ Collaborate with internal stakeholders on planning, tracking and executing marketing campaigns. This can include contributing to campaign ideation in coordination with internal program teams and will include writing ad copy, briefing designers on desired campaign assets, and performing email and website content updates.

+ Coordinate development of accurate and clear photography and copy details for each product to maximize conversion

+ Implement changes to products/categories/campaigns that maximize revenue across the partner websites

+ Monitor performance of the websites and report to internal stakeholders

+ Identify, report, and track site bugs related to product, content display, and CX

+ Ensure that the website layout and content, and marketing materials, are consistent, conform with the brand and style guidelines of our Partners/Clubs/Events, and align with industry best practices

+ Obtain necessary approvals both internally and through the necessary partners

+ Implement third party applications such as localization tools tailored to partner websites

+ Coordinate implementation efforts with the performance marketing team and evaluate the impact of PPC, SEO, Display, Affiliates, and push campaigns

+ Inform buying, stock management, and merchandising decisions through reporting and analysis of competitor and industry trends

+ Test new website changes before deployment

+ Coordinate resolution of occasional order related problems with the customer service team

+ Support the ecommerce trading team on new projects and ad-hoc tasks

+ Other duties and projects as assigned and directed by the Ecommerce Trading Director

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

+ 1-3 years experience in retail ecommerce, ideally within the fashion, sports, or gaming industries

+ Bachelor's degree or equivalent combination of education and related experience

+ Demonstrated ability to prioritize and meet overlapping partner commitments

+ Experience with, and understanding of, analytics, shopping cart platforms, and relevant e-commerce industry standard tools

+ Demonstrated ability to collaborate across teams

+ Familiarity with website management software and processes

+ Passion for e-commerce and its ability to drive results for world renown brands

+ Excellent written and oral communication skills

+ Detail-oriented and extremely organized with the ability to multi-task and project manage

+ Excellent Microsoft Word, Excel, and PowerPoint core skills

+ Must be available to work occasional extended hours such as nights, weekends, and holidays as business needs require and in a team environment with internal and external stakeholders across many international platforms and countries; travel up to 5%

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.