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Job outlook for ecommerce coordinators in the United States
Are ecommerce coordinator jobs in demand?
Ecommerce coordinator job and salary trends over time
Ecommerce coordinator jobs over time
Ecommerce coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 213 | 0.00% |
| 2020 | 202 | 0.00% |
| 2019 | 199 | 0.00% |
| 2018 | 187 | 0.00% |
| 2017 | 175 | 0.00% |
Average ecommerce coordinator salary over time
Ecommerce coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $53,629 | $25.78 | +3.2% |
| 2024 | $51,983 | $24.99 | +1.1% |
| 2023 | $51,437 | $24.73 | --0.2% |
| 2022 | $51,527 | $24.77 | +1.1% |
| 2021 | $50,981 | $24.51 | +0.7% |
Ecommerce coordinator jobs by state
Most common states for ecommerce coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Kansas | 2,913,123 | 524 | 18% |
| 2 | Delaware | 961,939 | 169 | 18% |
| 3 | North Dakota | 755,393 | 130 | 17% |
| 4 | New Mexico | 2,088,070 | 303 | 15% |
| 5 | South Dakota | 869,666 | 114 | 13% |
| 6 | Idaho | 1,716,943 | 212 | 12% |
| 7 | Oklahoma | 3,930,864 | 414 | 11% |
| 8 | Alabama | 4,874,747 | 511 | 10% |
| 9 | District of Columbia | 693,972 | 35 | 5% |
| 10 | Massachusetts | 6,859,819 | 243 | 4% |
| 11 | New Hampshire | 1,342,795 | 50 | 4% |
| 12 | Tennessee | 6,715,984 | 169 | 3% |
| 13 | Maryland | 6,052,177 | 158 | 3% |
| 14 | Rhode Island | 1,059,639 | 31 | 3% |
| 15 | Vermont | 623,657 | 16 | 3% |
| 16 | New York | 19,849,399 | 380 | 2% |
| 17 | Virginia | 8,470,020 | 194 | 2% |
| 18 | New Jersey | 9,005,644 | 146 | 2% |
| 19 | Connecticut | 3,588,184 | 88 | 2% |
| 20 | Nevada | 2,998,039 | 68 | 2% |
Most common cities for ecommerce coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Taunton | 1 | 2% | $79,446 |
| 2 | Mountain View | 1 | 1% | $76,123 |
| 3 | Orange | 1 | 1% | $70,971 |
| 4 | Indianapolis | 1 | 0% | $47,939 |
| 5 | San Francisco | 1 | 0% | $76,066 |
Ecommerce Coordinator job outlook: Expert opinions
Our panel of ecommerce coordinator experts
University of Louisiana at Monroe
San Jose State University
Indiana University Bloomington
Lasell University
University of Redlands
University of Central Oklahoma
Southeast Missouri State University
Millikin University
Baylor University
NC State University
Lynn University
Florida Institute of Technology
Idaho State University
Fairfield University
University of Nevada, Reno
Arkansas State University
Saint Leo University
Northwestern University
What general advice would you give to an Ecommerce Coordinator?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What will help Ecommerce Coordinators increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What will help Ecommerce Coordinators increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What will help Ecommerce Coordinators increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat general advice would you give to an Ecommerce Coordinator?
Nicholas Gerlich Ph.D.: If a graduate is not skilled in digital business methods, they will be at a huge disadvantage in the years ahead. While we will never see the end of brick-and-mortar retailing, corporate offices, and so forth, a growing percentage of day-to-day operations will be conducted electronically. Knowing how to do e-commerce and digital advertising will be increasingly important, but primarily in a hybrid environment that encompasses old-school (think store fronts, offices, warehouses, etc.) and new-school (social media advertising, the role of influencers, social and mobile shopping, etc.). Any Marketing major caught without these skills will find it tough sledding.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What Ecommerce Coordinator skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What Ecommerce Coordinator skills would you recommend for someone trying to advance their career?
Meryl Perlson MFA: Technology and software skills, multiple internship experiences, and a strong portfolio showcasing your skill set can be salary differentiators when landing a first job. Most important, though, is negotiating salary. New graduates often think they can't negotiate their starting salary and are often afraid to try. But, it's important to know your value by researching salary ranges for similar roles in the region, and use that information to negotiate. The worst that can happen is a company will stick to their first offer. But, if you are successful, even a couple of thousand dollars above an initial offer can have a big impact when multiplied over the course of your entire career.
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Ecommerce Coordinator resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Ecommerce Coordinators possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Ecommerce Coordinators?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Ecommerce Coordinators earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Ecommerce Coordinator resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Ecommerce Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Ecommerce Coordinators?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Ecommerce Coordinators earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What soft skills should all Ecommerce Coordinators possess?
Scott Thorne Ph.D.: Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.
What hard/technical skills are most important for Ecommerce Coordinators?
Scott Thorne Ph.D.: In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.
What skills will help Ecommerce Coordinators earn the most?
Scott Thorne Ph.D.: In today's market, a strong grounding in social media as well as the soft skills of leadership, teamwork, and taking the initiative. Also, I always point out to students that, in marketing, there are more millionaires in the field of selling than any other, so skill in both B2B and B2C sales is vital.
Dr. Carrie Trimble
Associate Professor of MarketingMillikin University
Tabor School of Business
What hard/technical skills are most important for Ecommerce Coordinators?
Dr. Carrie Trimble: Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.
What skills will help Ecommerce Coordinators earn the most?
Dr. Carrie Trimble: Pandemic or no, marketing applicants who can show that they've improved an employer's bottom line--often in sales-related positions-- will always be the quickest hired and paid the best because it's easier for employers to see those candidates as revenue-generating.
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of MarketingBaylor University
Hankamer School of Business
What skills stand out on Ecommerce Coordinator resumes?
Stephanie Mangus Ph.D.: Recruiters are looking for evidence that applicants are hardworking and have a history of achieving and exceeding goals.
What soft skills should all Ecommerce Coordinators possess?
Stephanie Mangus Ph.D.: Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.
What hard/technical skills are most important for Ecommerce Coordinators?
Stephanie Mangus Ph.D.: In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.
What skills will help Ecommerce Coordinators earn the most?
Stephanie Mangus Ph.D.: Analytical skills, business acumen, and knowing when to step up.
Thomas Byrnes
Senior Lecturer in Marketing, Marketing Faculty Adviser, American Marketing AssociationNC State University
Department of Business Management
What general advice would you give to an Ecommerce Coordinator?
Thomas Byrnes: A couple of things come to mind.. First and most importantly, make sure your LinkedIn profile is current, capturing all of your professional accomplishments and awards. LinkedIn is your "professional" social media platform. Make your profile interesting, identifying not only professional perspectives, but personal as well as passion. Many recruiters prefer to see a well-rounded candidate. Share your written communication skills with blogs (and relevant pictures) that provide some insight into your passion. Secondly, make sure that you pursue continuing education in your field of expertise. You want to be acknowledged as the SME (subject matter expert). And, be flexible! The marketing field is changing so dramatically, that you need to be in a position to pivot to new opportunities that you might not have considered in the past. That is why marketing is such an enjoyable field of work.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dave Baer: Well, the biggest and most obvious trend we're seeing right now is companies are hiring remotely. With the rise of COVID-19 cases in the U.S. and abroad, studios have chosen to mothball their brick-and-mortar shops and are opting to hire talent to work remotely. While this may be the norm for the time being, I also think it raises cost issues in terms of the equipment needed to do some jobs. In the animation and VFX world, processing power is essential to successfully completing some tasks. That could lead to more upfront costs incurred by either the employee or the studio in having to purchase new gear for them to use at home. I can only imagine the scenario, "Honey, the new Cray supercomputer is coming today. I need the room upstairs, so we're going to have to move your mother into the basement."
What technical skills for an Ecommerce Coordinator stand out to employers?
Dave Baer: That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
What's a good job out of college for Ecommerce Coordinators?
Dave Baer: For the animation and games field, a Junior position is a good starting point. Those are jobs for new artists or those without a lot of experience. They're "foot-in-the-door" jobs that teach new hires how the studio works, but they're also given most of the 'grunt work', or the jobs that the Art Leads and Senior Artists don't have the time to do. They're given more of the tedious tasks like retopologizing a model, rotoscoping, or modeling small objects that aren't considered "hero assets".
Dr. B. Andrew Cudmore
Professor of MarketingFlorida Institute of Technology
College of Business
What general advice would you give to an Ecommerce Coordinator?
Dr. B. Andrew Cudmore: Consider what makes you unique and hone these skills.
Consider adding a double major or a minor that represent skill sets the industry is looking for.
Be proactive in your research of industries and understand "why" they are successful. This will help you determine if they are safer bets for the future or not.
Marketing is one of the most versatile careers as it can be both strategic, analytical, and helpful in being predictive of consumer psychology and the management of the needs of the consumer. Understanding these needs increases value and leads to better facilitation of exchanges.
- Within marketing, specializing in behavioral/psychological research (consumer psychology/behavior), forms of promotion (such as digital marketing) and analytics (such as website SEO data analytics) are recommended.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dr. B. Andrew Cudmore: Finding qualified workers is difficult.
- Some are furloughed and waiting to see if their original jobs will start back up.
- Some are receiving large unemployment benefits, so they are in no rush to return given health concerns and related childcare.
- Due to childcare some workers are leaving the workforce and even retiring.
-Job losses were mostly in the service industries (restaurants and bars; professional and business services; health care; arts, entertainment and recreation; hotels and accommodations, retail trade) US Department of Labor.
-While employment has grown in production, transportation, storage and selling goods, starting salaries have dropped in some industries.
- Transition for some to remote work may be permanent and is on the rise.
- High population density areas are harder hit.
What Ecommerce Coordinator skills would you recommend for someone trying to advance their career?
Dr. B. Andrew Cudmore: Improve your resume as competition is high and you need to stand out; many are still hiring due to attrition and opportunity.
- Get involved with non-profit, and research what social initiatives are being supported by any companies that you wish to apply to.
- Consider continuing with your education to increase your designations.
- Focus on remote work for now or in the future.
- Consider new technology companies and cost-saving services (in addition to production, transportation, storage and selling goods companies).
- Consider which companies may be on more solid footing, if there is a choice (e.g., Costco or Amazon).
- Look for ones with financial stability, opportunities for advancement and good pay.
- Research companies that are endeavoring to increase efficiencies.
Dr. Alexander Rose
Assistant Professor of MarketingIdaho State University
Marketing Department
Will there be an enduring impact of the coronavirus pandemic on Ecommerce Coordinators?
Dr. Alexander Rose: Yes. Much like the 2009 financial crisis, entering the workforce during the pandemic and its immediate aftereffects will have an impact. We can't quantify it yet, but I'm confident it will be traceable for the rest of people's careers. The good news is that marketing is still very much needed. When consumers have less money to spend, persuading them to spend money on your product is even more important. 80 percent of our marketing majors are still getting jobs in their career field right out of the gate because of this demand.
What type of skills will young Ecommerce Coordinators need?
Dr. Alexander Rose: The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.
What experience really stands out on Ecommerce Coordinator resumes?
Dr. Alexander Rose: As of now, the most important experience is doing an internship. With the number of time demands placed on college students (work, family, credit hours), this can be a big lift, but 60 percent of our graduates get jobs where they interned. It's critical to seek those opportunities and take advantage of them.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dr. Alexander Rose: Digitalization. You're likely to see jobs with a focus on digital skills. They're likely to have remote work components. They're likely to be freelance or contract-based as well as the gig economy expands into other services.
What skills stand out on Ecommerce Coordinator resumes?
Dr. Alexander Rose: Content management, online channels, search engine optimization, and internships.
Are there any particularly good places in the United States for Ecommerce Coordinators to find work opportunities?
Dr. Alexander Rose: Due to the nature of digital work, my guess is that we'll see geographic concerns lose their importance. With a cell phone and a laptop, you can work for major firms anywhere.
Will there be an enduring impact of the coronavirus pandemic on Ecommerce Coordinators?
Dr. Gerald Cavallo: There will most assuredly be a significant impact on June graduates due to the Coronavirus, in two ways. First, there will be fewer jobs available because firms have come to realize that they can get the work done with fewer people. This will come as quite a shock to new graduates since the job market has been very robust the last few years. Graduates are going to have to rely on networking, internships and who their parents know more so now than in the recent past. Secondly, much of the work is going to be remote. This means that the social environment students are used to from campus life will be non-existent. Although many current seniors have taken courses remotely, it is not the same as working remotely in the workplace.
What type of skills will young Ecommerce Coordinators need?
Dr. Gerald Cavallo: New graduates are going to need to be thorough with all of the remote communication tools - Zoom, Quip, Adobe, etc. - in order to survive in the modern workplace. I know of companies that have enjoyed significant savings by having the staff work from home. Several that I know have reduced their corporate footprint and have moved to smaller office space. New graduates are going to also need greater and greater analytical skills. "Big data analytics", manifesting itself in almost every field of business, is the latest trend. This involves the ability to collect, analyze, and make use of massive amounts of data. The future rests not only with those who can write the codes upon which to analyze the data collected, but more so, to those who can translate the data into strategy decisions.
What experience really stands out on Ecommerce Coordinator resumes?
Dr. Gerald Cavallo: Employers like to see that the graduate has had more than classroom learning, that the graduate has gone beyond the classroom environment. This extrinsic learning can take several forms. Internships are an excellent way for the student to get a taste of the "real world." It is also a way for the student to see how the concepts learned in the classroom can be put to use in business. Other experiences, like being on an athletic team, joining an academic club (like the Marketing Club), being a campus ambassador for a local company, attending guest speaker lectures, volunteering for a local community service organization - all of these demonstrate that the student has had some organizational experience outside the classroom.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dr. Ron Lembke Ph.D.: I think more remote working will continue after widespread vaccination.
The ability to communicate and relate in a video conference environment (which is not the same as the physical environment) is key because we have all realized that a lot of meetings that we thought had to be in person can be remote.
What skills stand out on Ecommerce Coordinator resumes?
Dr. Ron Lembke Ph.D.: Anything related to the ability to analyze quantitative information, with Business Analytics and Data Visualization at the top of the list. Graphically representing data to tell a story has always been a valuable skill. With Excel and so many other tools, it's never been easier to create graphics, but also never been easier to create bad ones.
Are there any particularly good places in the United States for Ecommerce Coordinators to find work opportunities?
Dr. Ron Lembke Ph.D.: I'm not sure. I think companies will be more flexible with working remotely, and moving will not be as much of a mandate as it has been.
So I think geography will not be as critical as it used to be.
Are there any particularly good places in the United States for Ecommerce Coordinators to find work opportunities?
Dr. Katerina Hill: These fields are everything and honestly, many opportunities are available remotely so students can begin their careers but not have to move.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dr. Katerina Hill: We will continue to see a push for sales professionals and we will see and push for data analytics as well. Also, the capability to work remotely and to effectively use technology and social media will be extremely important to stay connected to a companies customer base.
What skills stand out on Ecommerce Coordinator resumes?
Dr. Katerina Hill: Right now soft skills and professional selling skills along with data analytics and an effective use of technology are very important. For example, the sales industry has not skipped a beat in their hiring even due to covid.
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Dr. Keith Jones Ph.D.: One of the biggest trends we have seen and we will continue to see is the movement of companies into the digital marketing and e-commerce environment. This has already been noted in a recent WSJ article discussing how companies are moving their promotional funds away from the traditional promotional tools into the digital arena. The article stated that over 52 percent of promotional dollars will be spent in the digital environment. Other companies that have not previously had a strong if a presence at all in the e-commerce environment are now stepping up the game and creating their presence in the digital business environment.
From conversations with major local companies, one outcome of the current business environment has been the introduction of Virtual Reality/Augmented Reality (VR/AR). Companies have started replacing the traditional travel and in-person experiences with VR meetings. This allows the participants to have the full experience of meetings rather than just video meeting. It allows the companies to visit more frequently improving the customer relationship. AR/VR is also starting to play a role in the B2C experiences and will continue to grow.
In the area of marketing, the trend or movement towards stronger emphasis on human experiences within the shopping environment will receive a greater focus. Recent studies have indicated that the Generation Z cohort is approaching shopping much differently than the previous generations. Gen Z is much more into omnichannel shopping than other generations. With this we will continue to see a movement towards multi-platform offerings by major retail companies. We will see shopping becoming even more of an event or experience process rather than just the traditional in and out shopping. Trends will continue to require retailers to develop a "destination" environment; people are coming into the shopping zone not just for the product but for everything else that is happening.
What skills stand out on Ecommerce Coordinator resumes?
Dr. Keith Jones Ph.D.: The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.
First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.
Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.
Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".
Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.
Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.
All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.
Are there any particularly good places in the United States for Ecommerce Coordinators to find work opportunities?
Dr. Keith Jones Ph.D.: As we continue to transition through the Covid pandemic one of the things that most companies have realized is people can work outside the office and be successful. They have learned that electronic/digital meetings can be as productive as an in-person meeting but less expensive. As a result, companies will adapt their practices and focus more on the skill set of the individual and not where the person is located.
Yes, there will continue to be hot spots but this is changing. The best places to find opportunities will be through their social media presence through platforms like LinkedIn and trade-specific digital groups. Graduates have to look beyond a desired geographic location and focus more on the career position.
What general advice would you give to an Ecommerce Coordinator?
Danielle Bell: Don't waste time trying to fit a square peg in a round role. If it is obvious to you that the company or field you're in after graduation isn't working out, move on. Early exits are less frowned upon when you're just starting out in the job market. Give yourself time to feel it out, but not too much time.
Whatever career path you're exploring, make sure you understand how companies make money in that industry. Knowing this will do two things: 1) allow you to have more meaningful conversations and interactions with various stakeholders in the company and throughout the industry, and 2) make you aware of how you, your team, or your company can impact success at the company or in the industry.
Finally, don't be afraid to pursue your passion right out of the gate. If you love it, you're good at it, and you can make a living doing it - go for it!
What are the biggest trends we'll see in the Ecommerce Coordinator job market given the pandemic?
Danielle Bell: One of the biggest pandemic trends is remote productivity. Whether you're learning or working, having the ability to do so remotely is going to be a fixture of post-pandemic life. This means a broader pool of talent and job opportunities to explore as remote work arrangements become the norm. For communications professionals, it's not just about your skill and comfort with remote technology, but also your ability to meet strategic deliverables in the age of remote engagement and still positively impact business outcomes. It's about being tech-capable, nimble, creative, and strategic.
What Ecommerce Coordinator skills would you recommend for someone trying to advance their career?
Danielle Bell: A gap year is the perfect opportunity to take your current skill set to the next level or explore a new set of skills to apply to future endeavors. Storytelling is an incredibly valuable skill in the world of communications, and you don't have to write a novel a day to stretch your storytelling muscle. Consistency, not complexity, is key here. I like social media as a platform to help build strength in this area. Try documenting your gap year with a cadence of social media posts (captions and visuals) about your experiences. The goal is to become adept at delivering clear, complete yet concise, engaging, and effective narratives. The limited real estate to do this on social media makes it a great learning tool. Along the way, you'll get real-time feedback from likes and shares, and you will end up with a digital showcase of your mastery of this skill.
Another skill that is often overlooked by future communications professionals is data analysis and application. Knowing how to measure communications efforts and how to use data to inform decisions is a key desired skill in most communications roles. If this is an area worth developing or refreshing, consider online classes offered by universities, professional schools, and corporate/career education resources.