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How To Become An Ecommerce Manager: What It Is and Career Path

What is an ecommerce manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr Rick Baldwin,

Sachin Tuli

Ecommerce Managers are in charge of the Pay Per Click (PPC), Search Engine Optimization (SEO), and Customer Management Systems (CMS) section of an online platform. Though they are often seen working with online platforms, they also work with the online section of a retail store company. They are also in charge of the company's social media, email marketing, payments, web development, and the checkout point of any company.

Ecommerce Managers are also very much involved in carrying out a strategic online-based marketing plan for an organization. These guys often work closely with content developers, upper management, web developers, and customers to succeed in their tasks. Some of the skills needed to increase your chances of getting this job include business management skills, ability to sell, good knowledge of Affiliate marketing, strong knowledge of SEO, strong knowledge of Digital Advertising, e.g., Google Ads, Facebook Ads, etc., ability to conduct Market research, strong analytical skills, and good knowledge of eCommerce trends.

The salary of an average Ecommerce Manager depends on your experience on the job, the size of the organization, and the country in which you reside. In the United States, an average Ecommerce Manager earns between $78,438 to $35,477 annually. The average annual salary is $40,546.

What general advice would you give to an ecommerce manager?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreEcommerce ManagerUS Average

Salary

7.6

Avg. Salary $99,909

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 42.86%

male 57.14%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an ecommerce manager

Explore ecommerce manager education requirements

Most common ecommerce manager degrees

Bachelor's

70.3 %

Master's

13.0 %

Associate

12.8 %

Start to develop specific ecommerce manager skills

Skills	Percentages
Digital Marketing	14.35%
Customer Service	6.34%
Google Analytics	5.37%
Ecommerce Website	4.13%
B2C	4.05%

Complete relevant ecommerce manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New ecommerce managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an ecommerce manager based on U.S. Bureau of Labor Statistics data and data from real ecommerce manager resumes.

Research ecommerce manager duties and responsibilities

Manage web developers and graphic designers on Magento platform.
Lead effort with external UI design firm to overhaul website.
Manage all ready-to-wear product, including copywriting and brand image.
Manage and merchandise front end of the website using Magento platform.

Prepare your ecommerce manager resume

When your background is strong enough, you can start writing your ecommerce manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an ecommerce manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable ecommerce manager resume templates

Build a professional ecommerce manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your ecommerce manager resume.