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Become An Ecommerce Manager

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Working As An Ecommerce Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,003

    Average Salary

What Does An Ecommerce Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Ecommerce Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as an Ecommerce Manager?

Ecommerce Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Ecommerce Manager 3.0 years
Top Employers Before
Consultant 5.3%
Internship 4.9%
Owner 4.6%
Manager 4.6%
Top Employers After
Owner 5.5%
Consultant 3.8%
Manager 3.8%

Do you work as an Ecommerce Manager?

Ecommerce Manager Demographics

Gender

Male

56.2%

Female

40.9%

Unknown

2.9%
Ethnicity

White

58.8%

Hispanic or Latino

15.0%

Asian

12.5%

Black or African American

9.5%

Unknown

4.2%
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Languages Spoken

Spanish

35.4%

Mandarin

12.5%

French

10.4%

Portuguese

6.3%

German

6.3%

Korean

6.3%

Chinese

4.2%

Vietnamese

4.2%

Cantonese

2.1%

Japanese

2.1%

Carrier

2.1%

Hindi

2.1%

Russian

2.1%

Urdu

2.1%

Italian

2.1%
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Ecommerce Manager Education

Schools

University of Phoenix

12.1%

Pennsylvania State University

7.7%

University of Texas at Austin

7.7%

Full Sail University

6.6%

New York University

5.5%

San Diego State University

5.5%

Hofstra University

5.5%

Eastern Michigan University

4.4%

University of Pennsylvania

4.4%

Fashion Institute of Technology

4.4%

University of Iowa

4.4%

Michigan State University

4.4%

Southern New Hampshire University

4.4%

University of Texas at Arlington

3.3%

University of Maryland - University College

3.3%

Texas Tech University

3.3%

Oregon State University

3.3%

California State University - Fullerton

3.3%

Georgetown University

3.3%

Sonoma State University

3.3%
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Majors

Business

28.2%

Marketing

13.7%

Management

5.9%

Communication

5.9%

Computer Science

5.1%

Graphic Design

4.0%

Economics

3.8%

Finance

3.8%

English

3.5%

Specialized Sales And Merchandising

3.5%

Psychology

3.2%

Computer Information Systems

2.7%

Fine Arts

2.4%

Political Science

2.2%

Public Relations

2.2%

Information Technology

2.2%

Journalism

2.2%

Electrical Engineering

1.9%

Liberal Arts

1.9%

Project Management

1.9%
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Degrees

Bachelors

48.0%

Masters

24.9%

Other

15.9%

Associate

5.9%

Certificate

3.3%

Doctorate

1.3%

Diploma

0.5%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Ecommerce Manager Salaries

Job Title Company Location Start Date Salary
Ecommerce Manager 24 Seven, Inc. New York, NY Mar 31, 2014 $146,090 -
$166,960
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP New York, NY Nov 19, 2015 $142,925 -
$184,000
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP Chicago, IL Jul 19, 2016 $137,975 -
$218,500
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP Chicago, IL Jun 17, 2016 $137,975 -
$184,000
Ecommerce Manager Steven Douglas Associates, Inc. New York, NY Sep 08, 2015 $135,655
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP Chicago, IL Jan 04, 2016 $130,367 -
$184,000
Manager, Ecommerce Copy & Print Staples, Inc. Framingham, MA Aug 29, 2014 $130,000
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP Los Angeles, CA Dec 01, 2016 $125,369 -
$184,000
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP Chicago, IL Nov 19, 2015 $123,631 -
$184,000
Manager, Technology, Deloitte Digital, Ecommerce & Portals Deloitte Consulting LLP San Francisco, CA Mar 18, 2016 $121,997 -
$184,000
Manager, Technology, Deloitte Digital, Ecommerce and Portals Deloitte Consulting LLP Los Angeles, CA May 18, 2016 $121,981 -
$184,000
Manager, Technology, Deloitte Digital, Ecommerce and Portals Deloitte Consulting LLP Houston, TX May 13, 2016 $121,162 -
$184,000
Ecommerce Manager, Latin America Riot Games Inc. Santa Monica, CA Oct 23, 2014 $120,000
Ecommerce Manager 24 Seven, Inc. New York, NY Mar 31, 2014 $120,000
Ecommerce Manager Expedia, Inc. Bellevue, WA Dec 05, 2016 $115,565 -
$132,899
Manager-Ecommerce Staples, Inc. Framingham, MA Jun 17, 2013 $115,000
Ecommerce Manager Levi Strauss & Co. San Francisco, CA Aug 17, 2016 $115,000
Ecommerce Manager Expedia, Inc. Bellevue, WA Jul 14, 2015 $113,942 -
$131,034
Ecommerce Manager Riot Games, Inc. Los Angeles, CA Mar 24, 2016 $112,278 -
$143,458
Ecommerce Manager Riot Games, Inc. Los Angeles, CA Jan 08, 2016 $112,278 -
$143,458
Manager, Ecommerce Operations Staples, Inc. Framingham, MA Dec 16, 2014 $110,000
Manager, Ecommerce Shutterfly, Inc. Redwood City, CA Jun 07, 2011 $110,000
Manager, Ecommerce Analytics Staples, Inc. Framingham, MA Oct 07, 2016 $102,500
Ecommerce Manager Expedia, Inc. Bellevue, WA Sep 29, 2014 $100,859 -
$117,300
Ecommerce Manager Expedia, Inc. Bellevue, WA Dec 29, 2014 $100,859 -
$112,000
Manager, Ecommerce and Web System Administration Beall's, Inc. Bradenton, FL Sep 22, 2016 $100,000
Manager, Ecommerce ELC Beauty LLC New York, NY Dec 29, 2014 $100,000
Ecommerce Manager Surfstitch USA, Inc. Irvine, CA Sep 22, 2016 $99,133 -
$137,384
Manager, Ecommerce Devops Cardinal Health, Inc. Dublin, OH Dec 16, 2016 $95,200 -
$158,650
Ecommerce Manager Merlin Entertaiments Group Us Holding Inc. New York, NY Mar 23, 2015 $95,000

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Top Skills for An Ecommerce Manager

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  1. Ecommerce Website
  2. Online Sales
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Developed e-Business strategy for retail supply chain operations and managed development of ecommerce websites.
  • Increased online sales and brand awareness through email marketing, social media, and digital advertising.
  • Developed internal and external customer email campaigns.
  • Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Participated in search engine optimization.

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Top Ecommerce Manager Employers

Jobs From Top Ecommerce Manager Employers

Ecommerce Manager Videos

Sample Video CV | Resume | E-Commerce Manager

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