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The differences between ecommerce managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a brand manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Ecommerce Manager | Brand Manager | |
| Yearly salary | $99,909 | $97,789 |
| Hourly rate | $48.03 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Ecommerce managers and brand managers have different pay scales, as shown below.
| Ecommerce Manager | Brand Manager | |
| Average salary | $99,909 | $97,789 |
| Salary range | Between $68,000 And $145,000 | Between $72,000 And $131,000 |
| Highest paying City | New York, NY | Parsippany-Troy Hills, NJ |
| Highest paying state | New York | Rhode Island |
| Best paying company | Capgemini | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an ecommerce manager and a brand manager in terms of educational background:
| Ecommerce Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and brand managers' demographics:
| Ecommerce Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |