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Ecommerce manager vs category manager

The differences between ecommerce managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a category manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $99,909 average annual salary of an ecommerce manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Ecommerce manager vs category manager overview

Ecommerce ManagerCategory Manager
Yearly salary$99,909$102,035
Hourly rate$48.03$49.06
Growth rate10%10%
Number of jobs96,869108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does an ecommerce manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Ecommerce manager vs category manager salary

Ecommerce managers and category managers have different pay scales, as shown below.

Ecommerce ManagerCategory Manager
Average salary$99,909$102,035
Salary rangeBetween $68,000 And $145,000Between $74,000 And $138,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkNevada
Best paying companyCapgeminiMcKinsey & Company Inc
Best paying industryTechnologyManufacturing

Differences between ecommerce manager and category manager education

There are a few differences between an ecommerce manager and a category manager in terms of educational background:

Ecommerce ManagerCategory Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs category manager demographics

Here are the differences between ecommerce managers' and category managers' demographics:

Ecommerce ManagerCategory Manager
Average age3939
Gender ratioMale, 57.1% Female, 42.9%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and category manager duties and responsibilities

Ecommerce manager example responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
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Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Ecommerce manager vs category manager skills

Common ecommerce manager skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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