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The differences between ecommerce managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a digital marketing manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
Ecommerce Manager | Digital Marketing Manager | |
Yearly Salary | $99,909 | $99,563 |
Hourly rate | $48.03 | $47.87 |
Growth Rate | 10% | 10% |
Number Of Jobs | 96,869 | 126,137 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
Average Age | 39 | 39 |
Years Of Experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Ecommerce managers and digital marketing managers have different pay scales, as shown below.
Ecommerce Manager | Digital Marketing Manager | |
Average Salary | $99,909 | $99,563 |
Salary Range | Between $68,000 And $145,000 | Between $71,000 And $138,000 |
Highest Paying City | New York, NY | San Francisco, CA |
Highest Paying State | New York | New Jersey |
Best Paying Company | Capgemini | Conrad N. Hilton Foundation |
Best Paying Industry | Technology | - |
There are a few differences between an ecommerce manager and a digital marketing manager in terms of educational background:
Ecommerce Manager | Digital Marketing Manager | |
Most Common Degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
Most Common Major | Business | Marketing |
Most Common College | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and digital marketing managers' demographics:
Ecommerce Manager | Digital Marketing Manager | |
Average Age | 39 | 39 |
Gender Ratio | Male, 57.1% Female, 42.9% | Male, 56.0% Female, 44.0% |
Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
LGBT Percentage | 10% | 10% |