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Ecommerce Manager Vs Digital Marketing Manager

The differences between ecommerce managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a digital marketing manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Ecommerce manager vs digital marketing manager overview

Ecommerce ManagerDigital Marketing Manager
Yearly Salary$99,909$99,563
Hourly rate$48.03$47.87
Growth Rate10%10%
Number Of Jobs96,869126,137
Job Satisfaction--
Most Common DegreeBachelor's Degree, 70%Bachelor's Degree, 77%
Average Age3939
Years Of Experience1010

What does an Ecommerce Manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Ecommerce manager vs digital marketing manager salary

Ecommerce managers and digital marketing managers have different pay scales, as shown below.

Ecommerce ManagerDigital Marketing Manager
Average Salary$99,909$99,563
Salary RangeBetween $68,000 And $145,000Between $71,000 And $138,000
Highest Paying CityNew York, NYSan Francisco, CA
Highest Paying StateNew YorkNew Jersey
Best Paying CompanyCapgeminiConrad N. Hilton Foundation
Best Paying IndustryTechnology-

Differences between ecommerce manager and digital marketing manager education

There are a few differences between an ecommerce manager and a digital marketing manager in terms of educational background:

Ecommerce ManagerDigital Marketing Manager
Most Common DegreeBachelor's Degree, 70%Bachelor's Degree, 77%
Most Common MajorBusinessMarketing
Most Common CollegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs digital marketing manager demographics

Here are the differences between ecommerce managers' and digital marketing managers' demographics:

Ecommerce ManagerDigital Marketing Manager
Average Age3939
Gender RatioMale, 57.1% Female, 42.9%Male, 56.0% Female, 44.0%
Race RatioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and digital marketing manager duties and responsibilities

Ecommerce Manager Example Responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Show More

Digital Marketing Manager Example Responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show More

Ecommerce manager vs digital marketing manager skills

Common Ecommerce Manager Skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common Digital Marketing Manager Skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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