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The differences between ecommerce managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $99,909 average annual salary of an ecommerce manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Ecommerce Manager | Marketing Manager | |
| Yearly salary | $99,909 | $104,550 |
| Hourly rate | $48.03 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Ecommerce managers and marketing managers have different pay scales, as shown below.
| Ecommerce Manager | Marketing Manager | |
| Average salary | $99,909 | $104,550 |
| Salary range | Between $68,000 And $145,000 | Between $71,000 And $153,000 |
| Highest paying City | New York, NY | Menlo Park, CA |
| Highest paying state | New York | California |
| Best paying company | Capgemini | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an ecommerce manager and a marketing manager in terms of educational background:
| Ecommerce Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and marketing managers' demographics:
| Ecommerce Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |