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Ecommerce manager vs media manager

The differences between ecommerce managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a media manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a media manager are digital marketing, kpis, and media planning.

Ecommerce manager vs media manager overview

Ecommerce ManagerMedia Manager
Yearly salary$99,909$96,475
Hourly rate$48.03$46.38
Growth rate10%10%
Number of jobs96,869110,888
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does an ecommerce manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Ecommerce manager vs media manager salary

Ecommerce managers and media managers have different pay scales, as shown below.

Ecommerce ManagerMedia Manager
Average salary$99,909$96,475
Salary rangeBetween $68,000 And $145,000Between $66,000 And $140,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkPennsylvania
Best paying companyCapgeminiMeta
Best paying industryTechnologyAutomotive

Differences between ecommerce manager and media manager education

There are a few differences between an ecommerce manager and a media manager in terms of educational background:

Ecommerce ManagerMedia Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs media manager demographics

Here are the differences between ecommerce managers' and media managers' demographics:

Ecommerce ManagerMedia Manager
Average age3939
Gender ratioMale, 57.1% Female, 42.9%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and media manager duties and responsibilities

Ecommerce manager example responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Ecommerce manager vs media manager skills

Common ecommerce manager skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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