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The differences between ecommerce managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a merchandising manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Ecommerce Manager | Merchandising Manager | |
| Yearly salary | $99,909 | $86,346 |
| Hourly rate | $48.03 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Ecommerce managers and merchandising managers have different pay scales, as shown below.
| Ecommerce Manager | Merchandising Manager | |
| Average salary | $99,909 | $86,346 |
| Salary range | Between $68,000 And $145,000 | Between $64,000 And $116,000 |
| Highest paying City | New York, NY | Woonsocket, RI |
| Highest paying state | New York | Rhode Island |
| Best paying company | Capgemini | Roku |
| Best paying industry | Technology | Retail |
There are a few differences between an ecommerce manager and a merchandising manager in terms of educational background:
| Ecommerce Manager | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and merchandising managers' demographics:
| Ecommerce Manager | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |