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The differences between ecommerce managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $99,909 average annual salary of an ecommerce manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a product manager are product management, QA, and product strategy.
| Ecommerce Manager | Product Manager | |
| Yearly salary | $99,909 | $111,729 |
| Hourly rate | $48.03 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Ecommerce managers and product managers have different pay scales, as shown below.
| Ecommerce Manager | Product Manager | |
| Average salary | $99,909 | $111,729 |
| Salary range | Between $68,000 And $145,000 | Between $81,000 And $152,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Capgemini | Meta |
| Best paying industry | Technology | Retail |
There are a few differences between an ecommerce manager and a product manager in terms of educational background:
| Ecommerce Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and product managers' demographics:
| Ecommerce Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |