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The differences between ecommerce managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a web content manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a web content manager are web content, content management system, and wordpress.
| Ecommerce Manager | Web Content Manager | |
| Yearly salary | $99,909 | $74,186 |
| Hourly rate | $48.03 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Ecommerce managers and web content managers have different pay scales, as shown below.
| Ecommerce Manager | Web Content Manager | |
| Average salary | $99,909 | $74,186 |
| Salary range | Between $68,000 And $145,000 | Between $49,000 And $110,000 |
| Highest paying City | New York, NY | San Mateo, CA |
| Highest paying state | New York | California |
| Best paying company | Capgemini | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between an ecommerce manager and a web content manager in terms of educational background:
| Ecommerce Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 74% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and web content managers' demographics:
| Ecommerce Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |