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Ecommerce manager vs web content manager

The differences between ecommerce managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a web content manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a web content manager are web content, content management system, and wordpress.

Ecommerce manager vs web content manager overview

Ecommerce ManagerWeb Content Manager
Yearly salary$99,909$74,186
Hourly rate$48.03$35.67
Growth rate10%10%
Number of jobs96,86961,192
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does an ecommerce manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

Ecommerce manager vs web content manager salary

Ecommerce managers and web content managers have different pay scales, as shown below.

Ecommerce ManagerWeb Content Manager
Average salary$99,909$74,186
Salary rangeBetween $68,000 And $145,000Between $49,000 And $110,000
Highest paying CityNew York, NYSan Mateo, CA
Highest paying stateNew YorkCalifornia
Best paying companyCapgeminiGap Inc.
Best paying industryTechnologyTechnology

Differences between ecommerce manager and web content manager education

There are a few differences between an ecommerce manager and a web content manager in terms of educational background:

Ecommerce ManagerWeb Content Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs web content manager demographics

Here are the differences between ecommerce managers' and web content managers' demographics:

Ecommerce ManagerWeb Content Manager
Average age3939
Gender ratioMale, 57.1% Female, 42.9%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and web content manager duties and responsibilities

Ecommerce manager example responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Show more

Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
  • Show more

Ecommerce manager vs web content manager skills

Common ecommerce manager skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%

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