Ecommerce manager job description

CrossFit is looking to hire an Enterprise Systems & eCommerce Manager. You'll make data-driven decisions to help manage/execute our digital product roadmap for eCommerce and Enterprise systems. You'll prioritize and work cross-functionally with other departments to and determine the most important work to tackle first. Our ideal candidate builds strong internal relationships and also advocates for customer experience. We need someone with a strong sense of end-to-end implications of developments and a proven track record across a multitude of enterprise tools and eCommerce technology.

As we grow our team, we are looking for passionate people who want to build long-term careers while visibly making a difference globally within the fitness industry!
RESPONSIBILITIES:
● Own end-to-end eCommerce experience including our shopping cart, ordering, payment-system and integrated enterprise applications
● Work cross-functionally with Engineering, Design, and Data teams to build first-class eCommerce and Enterprise tooling experience
● Own projects initiatives end-to-end
● Manage and prioritize features, business requests, and bugs while communicating timelines across teams and stakeholders
● Write detailed Product Requirements / User Stories and work with Engineering teams
● Hold meetings with Operations, Marketing, and Customer Experience to discuss goals, needs, balancing internal business requests, and strong customer service
● Own platform vendor relationships and help negotiate favorable terms
● Analyze test and site data to identify pain points for customers and provide new solutions and growth opportunities
● Directly manage a team of business analysts

KNOWLEDGE AND SKILL:
● 6+ years with eCommerce, ERP and CRM integration experience
● 3+ years directly managing a team
● Fluency in eCommerce Technology (ideally Shopify and Stripe)
● Experience with Salesforce CRM configuration, implementation and stakeholder management
● Experience managing Finance systems operations
● Experience integrating enterprise systems and payment platforms
● World Class Prioritization skills; ability to manage business requirements from a variety of stakeholders and sequence delivery to create the maximum impact for our customers
● Experience Managing Data Platforms & KPIs
● Ability to structure A/B and user testing to measure
● Experience working with engineers developing technical architecture
● Effective use of Scrum/Agile tools (Jira, GSutie)
● Strong Stakeholder Communication
● Ability to Manage and addressing bug fixes and testing criteria

Compensation: 130-150k plus bonus
CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws.

As the Manager - Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig's growing e-Commerce business, Keurig.com. This role will be responsible for working directly with our e-Commerce team to develop programs and pricing strategies aimed at driving growth and profitability. You will develop a deep understanding of the broader competitive landscape and work cross-functionally with Merchandising, Marketing, Finance, Data Science and other functions to develop optimal pricing and promotional programs.
What you will do:

+ Position Keurig.com for continuous growth across coffee, appliances and accessories and drive new member growth via auto delivery.

+ Partner with Product/Brand teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.

+ Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend across e-commerce outlets

+ Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.

+ Own the pricing and promotional programs for Keurig.com to ensure programs are fit within the broader Keurig ecosystem

+ Create annual and long term retail strategies that maximize the System's ability to capture value built upon a strong understanding of our shopper's behaviors. Strategies are inclusive of shelf price, promotional offers (depth, frequency, offer construct), margin expectations and Keurig System value chain requirements.

+ Incorporate digital go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).

+ Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio

+ Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.

Requirements

+ Bachelor's degree, MBA preferred, and 5+ years of experience in finance, sales, marketing or related field.

+ Experience with sales strategy.

+ Ability to think systemically & lead complex processes.

+ Prefer experience in a "Fortune 500" company, or in the Consumer Packaged Goods, Beverage or related industries.

+ Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment.

+ Experience working across multiple levels and functions of an organization to drive results

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig , Dr Pepper , Green Mountain Coffee Roasters , Canada Dry , Snapple , Bai , Mott's and The Original Donut Shop . The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

As key member of the US team, the main responsibility of the E-Commerce manager is to develop and grow Strides Consumer business online. This will include Amazon, retailer.com as well as creating and managing D2C sites. This person should be willing to work in a fast-paced and dynamic environment that requires strong decision-making skills, initiative, flexibility, and adaptability. Must prioritize and implement new online business initiatives such as new platform development, new assortment recommendation and creation, E-Commerce budget allocation and management. They will be asked to monitor and analyze E-Commerce sales trends and key performance indicators to be able to develop strategies to increase traffic and maximize ROAS with our agency partners. This position will report to the Director of Sales North America with a dotted line to head of Marketing.

Key Responsibilities / Outcomes:

• Set growth strategy and sustainable plan to build distribution with existing and new e-commerce customers
• Successfully model with agency partners and manage a D2C sales platform for JointFlex and NiteThru
• Establish revenue goals by brand, by channel, with supporting metrics and reporting inclusive of E-Commerce forecasting, as it feeds into overall monthly/annual sales forecasts
• Manage E-Commerce marketing support budget and identify opportunities for increased or reallocation of investment

• Develop our CRM strategies, potentially including email, reviews, loyalty & rewards, to help drive increase acquisition, retention, engagement, and purchase rate goals

• Work with internal partners to create and maintain an annual content calendar for optimized conversion on site
• Work cross functionally to create online product assortment and content, optimizing listings for all marketplaces, with goal of maximizing online presence and driving sales
• Ensure that content is up to date on Amazon and all retailer.com sites in partnership with agency partners. Perform regular content audits to determine gaps and opportunities for search optimization

• Gather and review E-Commerce metrics, including digital/social/content performance, analyze, draw conclusions and report recommended actions and continuously help optimize strategies and programs to drive sales, increase customer retention, and improve ROI
• Manage Amazon.com Seller Central, including stock levels, placing inventory orders, price promotions and unit level PnL maintenance

• Partner with Supply team to manage inventory and warehouse logistics of E-Commerce specific SKUs
• Research and monitor competitive listings and pricing and present in aggregated manner for executive insights - looking for emerging trends and insights

Key stakeholder interaction:

• Internal - Director of Sales, Marketing Manager North America
• External - Orca Pacific Agency, Emerson E-Commerce team, Emerson logistics team, Emerson key retailer teams, Flynn creative agency and Cage Point media agency

Personality and background:

• Overall years of experience - 2-5
• Industry preferred - CPG, Digital Marketing, E-Commerce
• Education background preferred - BA or BS in Business, Marketing, Sales
• Leadership experience in any area - supply planning and inventory management
• Geography exposure - N/A
• Essential skill set required - E-commerce experience; Marketplace experience a plus, demonstrable success in managing account or business, data analytics and reporting, understanding of digital marketing a plus but not required
• Interpersonal skills required - project management, vendor management, strong written and verbal communication skills,
• Other soft skills - knowledge of web and emerging technologies, ability to operate independently and bring new and fresh ideas to the table, savvy communicator, natural team player and comfortable in multi-cultural setting, highly organized with attention to detail and ability to multi-task