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Ecommerce manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Dr Rick Baldwin

Below we've compiled a list of the most critical ecommerce manager skills. We ranked the top skills for ecommerce managers based on the percentage of resumes they appeared on. For example, 14.3% of ecommerce manager resumes contained digital marketing as a skill. Continue reading to find out what skills an ecommerce manager needs to be successful in the workplace.

15 ecommerce manager skills for your resume and career

1. Digital Marketing

Here's how ecommerce managers use digital marketing:

Developed a profitable digital marketing strategy for a company that previously only advertised via direct mail.
Recognized by the company for my capabilities and accepted the Digital Marketing Manager position.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how ecommerce managers use customer service:

Increased employee confidence and capabilities through regular education sessions resulting in improved sales and customer service.
Managed internal customer service team to maximize selling potential and customer satisfaction.

3. Google Analytics

Here's how ecommerce managers use google analytics:

Used SEO best practices to increase visibility and search rankings and investigated effectiveness of marketing campaigns using Google Analytics.
Used Google analytics and other tracking tools to monitor and optimize the website and learn customer behavior.

4. Ecommerce Website

An ecommerce website is a convenient online platform that facilitates online sales transactions of various products and services.

Here's how ecommerce managers use ecommerce website:

Developed e-Business strategy for retail supply chain operations and managed development of ecommerce websites.
Serve as product owner for eleven ecommerce websites, recommending and prioritizing website enhancements.

5. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how ecommerce managers use b2c:

Design & coordinate all online marketing activities to our existing and targeted B2B and B2C customer bases.
Selected, styled, and maintained product imagery catalog for all B2B and B2C sites.

6. E-Commerce

Here's how ecommerce managers use e-commerce:

Provided ROI analysis on marketing expenses making recommendations for future allocation of expenses towards e-commerce marketing programs.
Manage e-commerce activities including product assortments, procurement, marketing, promotion and web-based systems.

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7. B Testing

Here's how ecommerce managers use b testing:

Performed list hygiene and A/B testing which led to significant increases in email open rates and click through rates
Utilized A/B testing to help cart redesign, which ultimately increased page load speed by 50%.

8. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how ecommerce managers use a/b:

Analyzed collection of phrases, removing low and non-converting phrases while utilizing variant A/B split testing for landing page conversions.
Evaluate A/B tests to optimize on header imagery, product presentation, subject line copy and marketing messaging appeal.

9. Project Management

Here's how ecommerce managers use project management:

Worked with vendor on technical support & provided technical project management for migration.
Provided project management for marketing team.

10. Email Marketing

Here's how ecommerce managers use email marketing:

Launched email marketing campaign for customer acquisition during our checkout process.
Developed email marketing campaigns to decrease abandoned carts.

11. Magento

Here's how ecommerce managers use magento:

Perform essential technical functions in-house using Magento Enterprise.
Integrated the company s payment gateway with Magento and this increased the company s addressable market by 25%.

12. Web Analytics

Here's how ecommerce managers use web analytics:

Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners.
Implemented infrastructure for programs, including web analytics, marketing database and introduced ROI based evaluation.

13. User Experience

Here's how ecommerce managers use user experience:

Identify and develop new features/functionality for enhancements that improve website infrastructure and user experience.
Recommended Online Store enhancements to improve store navigation and end-user experience.

14. Strong Analytical

Here's how ecommerce managers use strong analytical:

Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Utilize strong analytical experiences and skills to evaluate end-to-end customer experience and conversion.

15. Marketing Campaigns

Here's how ecommerce managers use marketing campaigns:

Developed and executed direct marketing campaigns using direct mail and external email burst to distribute promotional messages.
Collaborated on multiple direct marketing campaigns that encouraged online consideration and registration for Assurance Wireless.

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What skills help Ecommerce Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on ecommerce manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What ecommerce manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What technical skills for an ecommerce manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all ecommerce managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of ecommerce manager skills to add to your resume

The most important skills for an ecommerce manager resume and required skills for an ecommerce manager to have include:

Digital Marketing
Customer Service
Google Analytics
Ecommerce Website
B2C
E-Commerce
B Testing
A/B
Project Management
Email Marketing
Magento
Web Analytics
User Experience
Strong Analytical
Marketing Campaigns
Content Management

Ecommerce Business
PPC
KPI
Search Engine Optimization
Email Campaigns
Facebook
Paid Search
CRM
Online Sales
ROI
HTML
Customer Satisfaction
CMS
Shopify
Instagram
Ecommerce Platform

SQL
Conversion Rates
Site Content
CSS
Ecommerce Site
Customer Acquisition
Web Development
Channel Marketing
Ecommerce Strategy
Photoshop
Brand Management
Site Performance
Social Media Sites
Google Adwords
QA
Party Vendors

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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