Top Ecommerce Manager Skills

Below we've compiled a list of the most important skills for an Ecommerce Manager. We ranked the top skills based on the percentage of Ecommerce Manager resumes they appeared on. For example, 17.0% of Ecommerce Manager resumes contained Ecommerce Website as a skill. Let's find out what skills an Ecommerce Manager actually needs in order to be successful in the workplace.

The six most common skills found on Ecommerce Manager resumes in 2020. Read below to see the full list.

1. Ecommerce Website

high Demand
Here's how Ecommerce Website is used in Ecommerce Manager jobs:
  • Developed e-Business strategy for retail supply chain operations and managed development of ecommerce websites.
  • Serve as product owner for eleven ecommerce websites, recommending and prioritizing website enhancements.
  • Managed launch of the France and UK ecommerce websites, the redesign of the US site, and mobile sites.
  • Recruited to build and launch Compaq's first integrated eCommerce website for the Government, Education and Medical organization.
  • Launched a B2C ecommerce website using Monster Commerce while enhancing the usability and traffic of the B2B site.
  • Studied Data to fix complex production issues and steered the ecommerce website through the busy Indian holiday season.
  • Led team of four responsible for web development, content, and sales for our ecommerce website.
  • Designed and developed company's first Ecommerce website that grossed $890,000 in 2004.
  • Created and executed launch strategy for Geiger's first fully functional eCommerce website.
  • Managed marketing and product uploads to retail and wholesale ecommerce websites.
  • Manage organization s ecommerce website and B2B activities.
  • Develop and maintain user friendly eCommerce website.
  • Created eCommerce website with over 6000 items.
  • Managed all aspects of retail eCommerce website.
  • Create the strategy and roadmap for a fully functional corporate eCommerce website dealing in high-end, all-natural cosmetic products.
  • Launched the first eCommerce website at GE Healthcare.
  • Job description: Designed and managed eCommerce website applications and corporate websites for Kucome and its clients.
  • Managed and implemented eCommerce marketing, sales and merchandising for K rastase and Shu Uemura Art of Hair eCommerce websites.

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2. Online

high Demand
Here's how Online is used in Ecommerce Manager jobs:
  • Prepared and organized online storefront marketing material, including product descriptions and subject copy, optimizing content to search engine criteria.
  • Create sophisticated lead collection process to accurately track customers' online journey and ensure efficient lead processing.
  • Developed and implemented online sales strategy through merchandising, product assortment, and promotional offers.
  • Performed user acceptance testing for online education systems to verify and validate business functional requirements.
  • Collaborated on multiple direct marketing campaigns that encouraged online consideration and registration for Assurance Wireless.
  • Facilitated and taught member educational seminars on using Online Banking to better understand member finances.
  • Determine appropriate web budget for online marketing initiatives focused on measurable and manageable growth.
  • Handled product update details on all online channels ensuring accurate description and transparency.
  • Implement Overall Category Online Strategy and support Business Group Strategy on BestBuy.com.
  • Manage staffing and daily operations of Japanese Animation physical/retail and online stores.
  • Conducted online and offline marketing campaigns to increase electronic statements opt-in rate.
  • Manage operations for cross-functional divisions for various online storefronts and accounts.
  • Recommended Online Store enhancements to improve store navigation and end-user experience.
  • Executed strategic plans with key departments for online business development.
  • Provided analysis of customer data of all online marketing campaigns.
  • Tracked and strategically adopted emerging e-commerce and online marketing trends.
  • Managed online marketing calendar, directing merchandising and marketing strategies.
  • Team developed online portal to perform automated operational tasks.
  • Support the development and implementation of online marketing strategies.
  • Receive counsel from digital advertising agency on online advertising.

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3. Email

high Demand
Here's how Email is used in Ecommerce Manager jobs:
  • Developed and executed direct marketing campaigns using direct mail and external email burst to distribute promotional messages.
  • Managed relationships with Email providers and 3rd-party vendors including contract negotiation, selection and renewal.
  • Restructured functionality of website for improved customer experience managed email campaigns and associated reporting.
  • Developed integrated marketing programs that increased internal email database by 45%.
  • Develop social media campaigns to drive incremental revenue and email acquisitions.
  • Launched email marketing campaign for customer acquisition during our checkout process.
  • Correspond with clients via email/telephone regarding products and services offered.
  • Revamped email campaign development and deployment tripling open rates.
  • Developed email marketing campaigns to decrease abandoned carts.
  • Developed internal and external customer email campaigns.
  • Coordinated promotional calendars and email marketing.
  • Created weekly email marketing initiatives.
  • Analyzed email, fax, and voice campaign results, provided analysis and recommendations designed to increase campaign effectiveness and ROI.
  • Interacted daily with marketing, buying and graphic design team to coordinate efforts and develop ideas for email campaigns and promotions.
  • Managed new product development, creative and integrated marketing strategies including television, public relations, SEO/SEM and email marketing.
  • Manage email messaging and social campaigns, upping cadence from a few times per month to multiple times per week.
  • Tracked data that was harvested using A/B testing to improve landing pages, calls to action, and email campaigns.
  • Managed and implemented email marketing campaigns and responsible for growing revenue by 300% in less than 60 days.
  • Performed list hygiene and A/B testing which led to significant increases in email open rates and click through rates
  • Implement strategic planning to maximize conversion rates by utilizing SEO, email campaigns and all available resources.

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4. Google Analytics

high Demand
Here's how Google Analytics is used in Ecommerce Manager jobs:
  • Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
  • Implemented robust tracking using Google Analytics including Campaign and Goal tracking to analyze channel marketing effectiveness.
  • Analyze key demographics and behaviors via Google Analytics to develop customer acquisition strategy and direct traffic to website.
  • Analyzed the effectiveness of social media content and prepared reports utilizing Google Analytics and research data.
  • Increase account sign-ups by identifying and split-testing conversion optimization opportunities via Google Analytics.
  • Implemented data mining methodologies and Google analytics to generate detailed campaign metrics.

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5. Ecommerce Strategy

high Demand
Here's how Ecommerce Strategy is used in Ecommerce Manager jobs:
  • Updated ecommerce strategy to operate more effectively in evolving digital landscape.
  • Designed, developed and implemented corporate eCommerce strategy.
  • Managed the company's eCommerce strategy, business plans and directions for all automobile products, services and spare parts.
  • Partner in the continued development and execution of the DTC Operations eCommerce strategy.
  • Partnered with senior executive team to develop and execute eCommerce strategy.
  • Coordinate ecommerce strategy with corporate leadership team.

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6. Customer Service

high Demand
Here's how Customer Service is used in Ecommerce Manager jobs:
  • Increased employee confidence and capabilities through regular education sessions resulting in improved sales and customer service.
  • Managed internal customer service team to maximize selling potential and customer satisfaction.
  • Enhanced procedures and documentation for complete internal and external customer service.
  • Resolve product availability problems with assistance of customer services staff.
  • Managed eBay store customer service interactions and shipment responsibilities.
  • Provided tailored customer service to each consumer, ensuring packages have arrived and/or correcting any errors with any UPS shipping dilemmas.
  • Act as a liaison between marketing and customer service, product design, and sales teams as well as senior management.
  • Managed client relationships, strategy, operations, functionality, marketing, merchandising and customer service for multiple brands.
  • Define and drive customer service processes and standards, investigate and report any operational / technical issues arising.
  • Collaborated with customer service, operations, and the retail stores in order to optimize the customer experience.
  • Played a major role in the restructuring of product development, marketing, fulfillment, and customer service.
  • Work directly with the customer service team and the warehouse liaison to handle customer and operational issues.
  • Inventory, process and ship all E Commerce purchases as well as manage all customer services issues.
  • Lead, engage and coach my team members to animate and work on the Customer Service delivery.
  • Trained employees to achieve their highest level of efficiency and productivity in order fulfillment and customer service.
  • Manage customer service team, responsibility include resolving and addressing customer issues, complaints and queries.
  • Worked with Customer Service, IT and 3PL teams for management and resolution of issues.
  • Controlled a sizable inventory, while simultaneously maintaining a high level of customer service.
  • Developed customer service training materials to streamline and formalize the training of new hires.
  • Created shipment, return and warranty policies, reviewed customer service incidence scripts.

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7. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in Ecommerce Manager jobs:
  • Participated in search engine optimization.
  • Manage entire digital advertising strategy through Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
  • Core services managed for accounts included: search engine optimization and search engine marketing technologies, i.e.
  • Managed search engine optimization, search engine marketing programs to increase visibility, rankings and sales.
  • Led search engine optimization and search strategies working with Chief Marketing Officers and Brand Managers.
  • Planned & executed organic search engine optimization strategies to increase sales.
  • Increased site traffic through Search Engine Optimization (SEO).
  • Work with copywriter to enhance search engine optimization.
  • Maximized return on investment using market analytics to research products and increase visibility through search engine optimization.
  • Increased organic traffic via Search Engine Optimizations, Local Store marketing on Facebook, and back-linking.

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8. E-Commerce

high Demand
Here's how E-Commerce is used in Ecommerce Manager jobs:
  • Manage e-commerce activities including product assortments, procurement, marketing, promotion and web-based systems.
  • Created office-wide standard operating procedures for sales and E-Commerce.
  • Lead division e-Commerce operations according to company guidelines.
  • Analyzed existing e-commerce platform to troubleshoot problems.
  • Report to Director of E-Commerce to provide status on product management and merchandising functions as key stakeholder for these projects.
  • Collaborate with internal teams and third party vendors on on-line marketing initiatives and product development to drive e-commerce success.
  • Worked daily with the e-commerce web team to manage content, contact such as product merchandising and product photography.
  • Developed and managed e-commerce campaign with 725 unique visitors per day and a 3% conversation rate.
  • Produced requirements for and coordinated with a web development company to build the company's e-commerce site.
  • Create and manage all e-commerce promotion & marketing strategies with objectives of driving sales and increasing revenue.
  • Managed multiple search accounts with monthly spend $50K-$75K including e-commerce accounts with 60,000 keywords.
  • Formulated and executed e-commerce marketing campaigns consistent with and supportive of the company's strategy and budget.
  • Introduced e-commerce store that now generates approximately 90% or more of overall store sales.
  • Managed Campus Images drop-ship E-commerce program, with over 2,000 officially licensed collegiate products.
  • Created and maintained e-Commerce budget, strategy and marketing plans for all hotels.
  • Managed the e-commerce presence for a luxury consumer-facing tabletop and d cor brand.
  • Worked with Product Managers to update e-Commerce site functionality using Agile processes.
  • Serve as an e-commerce expert for cross-functional projects and strategies.
  • Maintained procurement's B2B e-commerce platform (ARIBA).
  • License e-commerce engine to other sites and affiliates.

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9. Web Content

high Demand
Here's how Web Content is used in Ecommerce Manager jobs:
  • Maintain & update web content with new copy, images, minor HTML, & Shopping Cart functionality.
  • Monitor web traffic, oversees the development of web content.
  • Managed a group of 5 eCommerce coordinators to enter web content for high profile clients.
  • Managed distributed, cross-functional teams including website developers, designers and web content developers.
  • Participated in major web content/sales/security travel related venues.
  • Collaborated in conceptualization of design and web content development.

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10. Ebay

high Demand
Here's how Ebay is used in Ecommerce Manager jobs:
  • Increased the company's sales and exposure to the marketplace by creating the website and putting their entire catalog on eBay.
  • Established and maintained multiple 3rd party sales channels: Amazon Merchant, eBay, NewEgg, and Google Product Feed.
  • Create and manage eBay Store; Strategically organize auctions and handle inventory; Generate traffic and respond to customer inquiries.
  • Manage over content creators, product photography, graphic designers, eBay Specialist & Amazon Specialist.
  • Reinvented the eBay system in the Parts Department, growing active listings from 400 to 26,000.
  • Increased eBay & Amazon revenues by over 600% by instituting a new system and philosophy.
  • Developed, implemented and managed eBay sales process for largest Harley Davidson dealership in the Northeast.
  • Achieved eBay Top Rated and Power Seller status within the first 3 months.
  • Web maintenance and troubleshooting the eBay, amazon and our own website.
  • Maintained a close relationship with internal eBay and Paypal account managers.
  • Leveraged third party commerce channel eBay to target niche markets.
  • Managed and cultivated the relationships with eBay and Amazon.
  • Managed company's eBay store.
  • Processed eCommerce Transactions-Uploading/Management of cart32 system-Project to completion eBay auction listings-Inventory Purchasing/RA Processing-Digital Photography/Prep-Logo Design/Development-Client Consultation
  • Created and managed listings of available products for sale on eBay, Amazon, Rakuten, and NoMoreRack.
  • Develop, execute and merchandise mainline products in seven eCommerce stores as well as two eBay stores.
  • Developed, implemented and successfully managed eBay and Craigslist New & Used car sales campaign.
  • Managed 3000 product listings across multiple ecommerce platforms including eBay and Amazon.
  • Assist owner in selling furniture products on Ebay and Amazon.
  • Posted ads for Craigslist and eBay for used equipment.

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11. Internet

high Demand
Here's how Internet is used in Ecommerce Manager jobs:
  • Developed comprehensive Internet Marketing campaign, including customer e-mail and list rental.
  • Managed internet search engine marketing PPC efforts and adjust marketing budget accordingly.
  • Developed and managed internet marketing programs in various digital marketing channels.
  • Boosted phone sales from internet lead sources by more than 50% six years in a row.
  • Handle all aspects of Internet Marketing, Social Media, Inventory Listing, Internet Processes, CRM Manager
  • Learned valuable customer service skills and quality assurance through hands-on experience in the internet shopping department.
  • Directed Blue Shield's Internet, intranet, and Electronic Data Interchange (EDI) programs.
  • Helped Manage Internet Department and Dealership Representation; Oversee all outgoing and incoming sales calls.
  • Direct responsibility for all interaction with Wine.com, and other E-Commerce retailers and Internet companies.
  • Direct management responsibility over a BDC department and the performance of the Internet Sales Managers.
  • Developed in-house strategy to create and manage the Internet Team, managing 4 employees.
  • Solved purchase disputes and billing issues on all Internet stores (six accounts).
  • Increased sales 100% in 1 year achieving Internet Retailer Top 500 website status.
  • Managed five platforms the comprised all the Internet sales for the Parts Department.
  • Selected to Panel of national 20 group focused on internet profit centers.
  • Manage, coach and develop high-performance Email, Internet and Registry teams.
  • Maintained internet buy rate by exceeding prospect appointment shows and purchases.
  • Doubled number of Internet Home Equity applications in three years.
  • Created internet marketing, advertising, and sales strategies.
  • Double the national average internet closing ratio.

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12. Ecommerce Platform

high Demand
Here's how Ecommerce Platform is used in Ecommerce Manager jobs:
  • Develop strategic and tactical business plans for determining Proforma's direction with an ecommerce platform.
  • Researched, tested, and implemented modern ecommerce platform and add-on software tools increasing conversions and reducing bounce rates.
  • Managed all site data and trained staff on the use of new ecommerce platform and integrated tools.
  • Lead expansion of the ecommerce platform into Europe and onto external partner marketplaces.
  • Researched new ecommerce platforms to replace current cart.
  • Manage software development (open source) for shopping cart and ecommerce platform integrations.
  • Ensured health and uptime of eCommerce platform by managing 3rd party vendors and IT department
  • Re-defined company strategy, timelines and project roadmap for an aggressive, at-risk eCommerce platform migration.

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13. Facebook

high Demand
Here's how Facebook is used in Ecommerce Manager jobs:
  • Recognized for generating new vehicle sales each month directly attributable to proactive, data-driven Facebook campaigns.
  • Develop and implement social media strategies for each property including but not limited to Facebook, Twitter, Google+ and TripAdvisor !
  • Oversee Social Media campaigns across Facebook, Twitter, FourSquare including building pages, surveys & offers
  • Update and maintain social media sites including Facebook, Twitter, YouTube and Blogger.
  • Encourage social media efforts (LinkedIn, Google Ads, Facebook, Blogs).
  • Launched social media campaigns across all brands and increased Facebook Fans over 2,000%.
  • Set up and maintains company Facebook page and attracted more than 12,000 fans.
  • Developed Twitter and Facebook strategies to increase customer engagement by 30%.
  • Managed and developed social media campaigns through Facebook and Twitter.
  • Merchandised website, created Facebook Ads.
  • Manage and operate over 20+ web properties including 5 high tech ecommerce sites and over 10+ million Facebook fans.
  • Increased traffic to website 31% via social media strategy comprising of YouTube, Facebook and Twitter.
  • Optimize social media channels such as Facebook Pay-Per-Click, Instagram, Twitter, YouTube and Yelp!
  • Developed Social Networking program through Facebook, Myspace, Twitter and company blog.
  • Helped Implement add-ons like Facebook Connect and Refer-a-Friend.
  • Managed all social media and Twitter and Facebook.
  • Managed Google Ad-Words and Facebook's pay-per-click program.
  • Managed and maintained companies Social Media: Wordpress, Blog, Twitter, Facebook, Instagram.
  • Maintained the company's facebook and twitter on a daily basis.

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14. SEO

high Demand
Here's how SEO is used in Ecommerce Manager jobs:
  • Performed SEO assessment and developed strategies resulting in increased organic traffic.
  • Provide strategic direction to hotels on Social Media, SEO, Paid Search, Retailing, E-Mail, and Content development.
  • Improved SEO metadata throughout the site by updating page titles, meta-descriptions and live text on categories and key landing pages.
  • Designed, executed and maintained SEO strategy to ensure top ranking on search engines and increased revenue by 8%.
  • Deploy SEO best practices to independent websites including both on page and off page techniques and search engine ranking analysis.
  • Oversee pay-per-click and SEO team members and write ad copy, title tags, meta descriptions and Alt Tags.
  • Managed the successful implementation of an integrated Mobile Banking App, WAP and SMS solution from inception through closeout.
  • Implement and manage SEO strategies to ensure high 1st page ranking for relevant key word search terms.
  • Implemented SEO to dominate search rankings to generate leads, sales and new distributors.
  • Participated in cross-departmental strategy and planning for SEO, website optimization and A/B testing.
  • Improved annual organic traffic through SEO by 10% for the past four years.
  • Liaised with freelancers and contractors who contributed graphics, scripts or SEO initiatives.
  • Partnered with GlobalWide Media to plan first ever SEO and paid advertising attack.
  • Developed a SEO link-building campaign by partnering with local bloggers and media channels.
  • Sole manager of SEO opportunities and improvements, including management of BrightEdge platform.
  • Renewed focus on SEO increased organic traffic by 75%.
  • Manage on-site SEO for the wireless division for the company.
  • Developed SEO strategy and SEM strategy including all AdWords activity.
  • Managed all SEO/SEM/PLA/Affiliates for the site.
  • Managed SEO/SEM data and content.

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15. SEM

average Demand
Here's how SEM is used in Ecommerce Manager jobs:
  • Facilitated and taught member educational seminars driving an increase in member awareness and satisfaction.
  • Negotiated placements, promotions, and advertisement opportunities for Creative products.
  • Maintained a successful record developing SEM and affiliate marketing programs.
  • Managed external creative teams and web celebrity endorsements.
  • Attend trade shows, seminars and local markets to identify industry trends, develop product categories and brand awareness.
  • Managed the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Directed and led cross functional web, sales and marketing teams and held regular digital training seminars.
  • Implement SEM initiatives for each property to ensure efforts are maximized to !
  • Influenced new service development by assembling web requirements and business case models.
  • Manage dealership website, social media, dealer reviews, traditional media, eblast, and co-op reimbursement program.
  • Develop sales promotions strategies that include special events, trade shows, seminars, webinars, and presentations.

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16. Conversion Rates

average Demand
Here's how Conversion Rates is used in Ecommerce Manager jobs:
  • Increased conversion rates by site navigation improvements and merchandise placement.
  • Developed UI and responsive updates to https://www.stowaway2.com/ raising conversion rates, and reducing calls to customer service.
  • Designed KPI s and dashboard to monitor traffic data, customer behavior and conversion rates.
  • Work closely with IT on website redesign to improve usability and order conversion rates.
  • Enhanced Conversion rates and sales from social media traffic by over 300%.
  • Determined CRO strategies for improvements of site and assortment through tracking conversion rates.
  • Increased sales 23% and conversion rates 27% overall.
  • Developed and refined digital marketing and advertising initiatives based on conversion rates and real time analytics.
  • Managed continuous improvement of landing pages to increase conversion rates and decreaseCPC.

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17. KPI

average Demand
Here's how KPI is used in Ecommerce Manager jobs:
  • Measured KPI: UPH, YMS activity, receivables, injury rates, equipment PM and usage.
  • Included revenue KPI's based on content placement and content merchandising.
  • Present the departments' KPI's at monthly town hall meetings.
  • Identify and monitor Key Performance Indicators (KPI's).
  • Established appropriate KPI thresholds and approved all Ad copy.
  • Manage KPI daily, weekly and monthly dashboards.
  • Provided senior management with KPI s, dashboards, SLA s, scorecards, benchmarks, SOP s and SOW s.
  • Work with executive team to research market conditions, make key strategy decisions, monitor KPIs, recommend and implement changes.
  • Managed capture of metrics and KPIs, with the goal of enhancing existing policies and procedures.
  • Created labor models to determine KPI and vendor SLA compliance by measuring SLOs against contractual benchmarks.
  • Developed website strategy to maximize KPIs (traffic, conversion rate, average order size).
  • Create and execute product assortment strategies to achieve annual financial plans and drive KPIs.
  • Create and maintain weekly and monthly dashboards containing KPIs across key channels and platforms.
  • Establish measurable KPI s to demonstrate eCommerce contribution to overall business growth.
  • Developed and implemented KPIs to improve efficiency and track successes and issues.
  • -Reviewed daily and monthly EDI performance KPIs reports.
  • Created and maintained Google Analytics dashboards to track various campaign metrics for senior management, tracking a wide variety of KPIs.
  • Measured KPIs; communicated site performance analysis on a weekly basis to the owner and CEO and provided future site recommendations.

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18. PPC

average Demand
Here's how PPC is used in Ecommerce Manager jobs:
  • Developed and executed marketing plans and PPC designs to grow customer base, driving revenue and increasing return business.
  • Developed new search engine marketing (SEM/PPC) program increasing sales over 248%.
  • Managed SEM Agency by establishing appropriate monthly budgets for PPC campaigns and Google Shopping.
  • Initiate, negotiate and manage marketing campaigns including PPM, PPC, SEM, eBlasts and landing pages.
  • Managed projects & deliverables provided by 3rd-party PPC / SEM and automation developers.
  • Optimized our PPC campaigns with Overture/Yahoo, Google, Findwhat, and Enchance Interactive.

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19. ROI

average Demand
Here's how ROI is used in Ecommerce Manager jobs:
  • Converted broad direction from executive management into specific plans that delivered desired results and ROI driven performance.
  • Provided ROI analysis on marketing expenses making recommendations for future allocation of expenses towards e-commerce marketing programs.
  • Used business intelligence to make actionable recommendations to Product Management to improve ROI.
  • Continue to seek-out and develop new forms of cutting-edge technologies for test-and-learn applications to drive competitive advantage, revenue and ROI.
  • Developed, with programmers and IT, a system that streamlined the creation of images reducing costs and improving site ROI.
  • Track and analyze campaign results, provide reports and make actionable recommendations to optimize lead conversion and campaign ROI.
  • Managed and implemented paid search marketing campaigns on major search engines resulting in 7X ROI.
  • Implemented an exit intent program, which resulted in 16:1 ROI.
  • Increased returning customer rate and increased ROI on marketing campaigns.
  • Implemented infrastructure for programs, including web analytics, marketing database and introduced ROI based evaluation.
  • Managed paid search engine listings and landing page development, optimization, and ROI tracking (Google, Bing).
  • Managed marketing budget and optimization of SEO and SEM campaigns to ensure all initiatives were impactful and increase ROI.
  • Managed eCommerce marketing budget, quickly identifying areas that were not ROI positive and made necessary adjustments.
  • Provided monthly reporting on paid search channels and the ROI to senior management.
  • Managed development team that created Worklight/MobileFirst mobile application, which included mobile web, Android and iOS applications.

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20. Magento

average Demand
Here's how Magento is used in Ecommerce Manager jobs:
  • Integrated the company s payment gateway with Magento and this increased the company s addressable market by 25%.
  • Led Magento responsive website redesign and implemented new site/platform in 2015.
  • Managed and merchandised front end of the website using Magento platform.
  • Sourced development and built scheduled proposal for site replatform to Magento.
  • Managed all technical and marketing aspects of Sobongo.com, which operated on the Magento platform and supported over 20,000 product skus.
  • Designed and launched a Magento extension for UnionPay and this is the first integration of UnionPay to an ecommerce solution.
  • Provide sales engineering support (Magento ) for ecommerce businesses in the US and Canada.

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21. A/B

average Demand
Here's how A/B is used in Ecommerce Manager jobs:
  • Analyzed collection of phrases, removing low and non-converting phrases while utilizing variant A/B split testing for landing page conversions.
  • Evaluate A/B tests to optimize on header imagery, product presentation, subject line copy and marketing messaging appeal.
  • Collaborate with site optimization team to develop MVT A/B tests to improve website design and increase direct bookings.
  • Created MVT and A/B test to increase conversion rate to 10% and revenue to $1.6 million/week.
  • Utilized A/B testing to help cart redesign, which ultimately increased page load speed by 50%.
  • Implemented landing page A/B testing, and engaged in competitive keyword research and testing.
  • Conduct A/B test to identify opportunities to increase conversions or simplify page layout.
  • Leveraged A/B tests through SiteSpect as well as offer tests through Bounce Exchange.
  • Identify potential site optimization strategies, execute A/B testing and drive strategic change.
  • Conducted A/B testing to enhance returns on campaigns.
  • Implemented a A/B testing strategy to coincide with platform migration.

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22. Twitter

average Demand
Here's how Twitter is used in Ecommerce Manager jobs:
  • Established Twitter page and quickly built following by engaging with the community, and using innovative strategies.
  • Launched strategies for Twitter followers, and increased followers over 9,000%.
  • Implemented social media campaign on Twitter and Hilton blogs to improve revenue.
  • Appear on 80+ Twitter lists.
  • Manage @ATTDeals Twitter handle; Tweet promotions to drive consumer traffic to att.com.
  • Developed a successful social media branding strategy that generated an online following of over 50,000 twitter followers.

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23. Project Management

average Demand
Here's how Project Management is used in Ecommerce Manager jobs:
  • Worked with vendor on technical support & provided technical project management for migration.
  • Implemented tools to encourage better communication, easier project management and more streamlined software development.
  • Provided project management for marketing team.
  • Improved project and deliverables completion time by 60% by implementing Agile project management methodologies.
  • Managed the eCommerce division, including all eCommerce project management, web development and product development.
  • Partnered with multiple departmental teams to complete full ecommerce lifecycle project management initiatives.
  • Project management of three significant technology platform upgrades including migrating from Drupal 6 to Drupal 7.

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24. B2C

average Demand
Here's how B2C is used in Ecommerce Manager jobs:
  • Selected, styled, and maintained product imagery catalog for all B2B and B2C sites.
  • Assist in the development of product and price tags for different B2C channels.
  • Created and implemented strategy for the brand to enter the B2C marketplace.
  • Developed B2B and B2C North American ecommerce strategy for a global nautical equipment manufacturer.
  • Implemented customer loyalty program for PF Black Card members on B2C site, which resulted in 6% boost in revenue.
  • Developed white paper analysis on Navistar's Digitally Integrated Parts Network providing strategic B2B and B2C business models.
  • Manage the design, build, launch, and maintenance of B2B and B2C websites in Magento.
  • Manage mulitiple B2B, B2C, and B2D accounts.

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25. User Interface

average Demand
Here's how User Interface is used in Ecommerce Manager jobs:
  • Project Manager for key initiatives such as user interface redesigns, alternative payment methods integration and risk management implementations.
  • Make recommendations to optimize web functionality, site architecture, user interface and navigation.
  • Directed the projects of our web site contractor for store shopping cart infrastructure and user interface design.
  • Optimized all of the websites functionality, architecture, user interface and navigation.
  • Designed the application user interface for a mobile iPad App, animated a promotional video and created various outward-facing company presentations.
  • Collaborated with appropriate teams to drive user interface enhancements that consisted of page flow, design, and content.

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26. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Ecommerce Manager jobs:
  • Designed web page layout and added graphics to enhance look of pages by using Adobe Fireworks and Adobe Photoshop.
  • Create banners and graphics using Adobe PhotoShop besides resizing and adjusting images for our customers.
  • Design and distribute offline promotional material via Adobe Photoshop & Microsoft Publisher.
  • Write fresh body content, design graphics in adobe Photoshop and Illustrator, photograph product and upload to two websites.
  • Used keywords to write 22+ product descriptions for company's website and edited 22+ product images with Adobe Photoshop.
  • Executed pictures and customization of both used and new inventory using Adobe Photoshop.

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27. Html

average Demand
Here's how Html is used in Ecommerce Manager jobs:
  • Send bi-weekly HTML coded newsletters to subscribers.
  • Created and developed sales ads using HTML.
  • Created all graphics for Carousels and Banners and optimized all CMS Templates, using HTML and CSS customizations.
  • Build dynamic web pages using JavaScript, PHP, HTML, jQuery and CSS.
  • Code development and database management when necessary (.Net, Javascript, HTML, DHTML, CSS, SQL).
  • Introduced opt-in email registration process to support implementation of HTML email campaigns and customized e-surveys.

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28. Web Traffic

average Demand
Here's how Web Traffic is used in Ecommerce Manager jobs:
  • Increased web traffic by over 20% annually through a recessionary period, while reducing reliance on paid search tactics.
  • Identified and updated the most appropriate keywords to drive B2B web traffic.
  • Upload product content Coordinate with marketing to create promotions to generate sales and increase web traffic.
  • Web traffic for overall site averaged 18-20 million views monthly.
  • Leveraged Google technologies to tie mobile web traffic to retail store traffic/sales to identify additional opportunities for investment.
  • Analyzed traffic data and communicated actionable strategies to increase web traffic and conversion.

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29. YOY

average Demand
Here's how YOY is used in Ecommerce Manager jobs:
  • Restructured AdWords campaigns saving $13,000 YOY while increasing revenue and website traffic generating a 20% increase in referral traffic.
  • Increase website revenue by 65% YoY in 2014 by optimizing site and all marketing channels.
  • Resulted in 3.4% CR increase YoY compared to 2.4% for the department.
  • Provide Weekly/Monthly/Quarterly and YOY analysis on the effectiveness of all Digital and Offline Marketing channels.
  • Planned and implemented strategic budgets for marketing activity in 30+ countries with a consistent 18-25% YoY growth rate in conversions.
  • Contributed to overall revenue lift of 26% YOY while maintaining 44% margins and successfully and inexpensively recruiting new customers.

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30. Analytics

low Demand
Here's how Analytics is used in Ecommerce Manager jobs:
  • Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners.
  • Utilize analytics tools to evaluate site performance and functionality to enhance customer experience.
  • Provide recommendations for featured products for marketing campaigns based on on-site performance analytics.
  • Perform daily web analytics to gauge promotion effectiveness & optimize page performance.
  • Led evaluation, selection and implementation of new web analytics reporting vendor.
  • Monitored and reviewed website analytics dashboard, adjusting strategies and plans accordingly.
  • Designed metrics and analytics documents to increase sales more efficiently.
  • Recommended creation of one integrated analytics team to minimize duplication.
  • Created analytics dashboards and assisted with tagging/tracking of marketing campaigns.
  • Used Google analytics and other tracking tools to monitor and optimize the website and learn customer behavior.
  • Directed web analytics implementation, tagging, testing and data validation support for all cross-functional teams.
  • Use web analytic tools such as Google Analytics to help drive data based decisions and recommendations.
  • Tracked conversion, customer behavior, and marketing effectiveness with custom formulas in Google Analytics.
  • Tracked traffic through website with Google Analytics, and advised management of the results.
  • Worked with Google ad words and analytics software to create more traffic on website.
  • Reported on site analytics to the Brand Managers and Vice Presidents of sales.
  • Managed modest pay per click campaigns, web analytics, and affiliate programs.
  • Identified performance trends and traffic patterns across products through utilizing Google Analytics.
  • Manage reports from third party vendors, Google Analytics and proprietary software.
  • Maximize revenue with strategic pricing utilizing analytics for buyer trends and demand.

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31. Company Website

low Demand
Here's how Company Website is used in Ecommerce Manager jobs:
  • Evaluate and research improving current company website and work with developers of new website.
  • Received the Consumer Advocate Award for dedication to company website users (2000).
  • Manage inventory for company website as well as for drop shippers websites.
  • Edit and maintain company website design.
  • Write various blurbs for company website.
  • Designed and developed atlanticcoastconcrete.net to increase exposure, brand recognition and drive new business through company website.
  • Produced, shot and edited product instructional videos for use on Youtube, company website and various flash sale websites.
  • Managed and posted content for all company websites, including branded and eComm via CMS system or HTML build.

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32. CRM

low Demand
Here's how CRM is used in Ecommerce Manager jobs:
  • Administered application configuration of 400+ CRM software users.
  • Develop and institute Lead to Appointment techniques using current CRM.
  • Review, evaluated and implemented various CRM tools and servers to include tasking (development and scheduling) and reporting.
  • Worked with cross-functional group to integrate ecommerce platform with CRM and sales systems.
  • Defined and optimized lead nurturing strategy, created regular cadence of outbound marketing, leveraged marketing automation and CRM technology.
  • Delivered 16% increase in customer satisfaction through restructuring production and sales department utilizing CRM and Business Intelligence Dashboards.

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33. Order Fulfillment

low Demand
Here's how Order Fulfillment is used in Ecommerce Manager jobs:
  • Managed the e-commerce department and customer services ensuring optimization and order fulfillment for 2 websites.
  • Partnered directly with vendors for order fulfillment and inventory management.
  • Supervised order fulfillment personnel, designer, and photographer.
  • Trained and supervised eighteen employees in the following areas: order fulfillment, quality control, and checkout of outbound packages.
  • Hired, trained and managed employees on products, order fulfillment, customer service, and company policies.
  • Coordinate projects with staff and customers to implement order fulfillment, electronic purchasing, and information support.

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34. Inventory Management

low Demand
Here's how Inventory Management is used in Ecommerce Manager jobs:
  • Perform demand forecasting and inventory management for Hawaii shop.
  • Inventory management: allocations, distribution, replenishment, liquidation and aging analysis.
  • Managed guitar accessories business ($2.7M) including but not limited to pricing, inventory management and forecasting.
  • Uploaded products to website utilizing Vend and Shopify inventory management programs.

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35. ERP

low Demand
Here's how ERP is used in Ecommerce Manager jobs:
  • Redesigned the electronic catalog management process for all HP Enterprise customers.
  • Integrated automated offline data supplements from the company s ERP system to expand the capabilities of SiteCatalyst s reporting.
  • Developed the enterprise and system architecture models for both the internal and external mobile apps team.
  • Analyze and interpret product sell-through to create forecasts and bank plans for online channel.
  • Identify and interpret market demand.
  • Perform essential technical functions in-house using Magento Enterprise.
  • Led effort to efficiently integrate the company's ecommerce operations with other elements of the organization's ERP systems.
  • Served as the quasi functional/technical lead for all procure-to-pay project initiatives touching the ERP (SAP/Ariba) platform.
  • Worked on integrating all systems into a new ERP system (Microsoft Dynamics Nav).
  • Managed multiple web properties on Magento Enterprise.
  • Increased quantity of target keywords on Google SERPs by 76% (from 347 to 609).
  • Increased sales 20% in Q3 2012, conversion rates by 35% for an underperforming eCommerce division.
  • Decreased turnover by 50% by aligning responsibilities for an underperforming ecommerce team of 32.
  • Manage the email strategy and database using Silverpop eCRM.
  • Conduct keyword research and developed on-page SEO to improve SERPs ranking Manage PPC campaigns and Comparsion Shopping Engine feeds.

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36. Ecommerce Department

low Demand
Here's how Ecommerce Department is used in Ecommerce Manager jobs:
  • Profit and loss responsibility for ecommerce department.
  • Promoted into this position to head up the eCommerce Department reporting directly to the Senior Vice President of Operations.
  • Managed team of 10 employees in two eCommerce departments.
  • Manage and train staff in Ecommerce department.

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37. New Product Development

low Demand
Here's how New Product Development is used in Ecommerce Manager jobs:
  • Acted as the primary point-of-contact for customer relations, vendor relationships, and new product development practices.
  • Initiate new product development from design, manufacturing and marketing perspectives.
  • Analyze new technologies and make new product development recommendations.
  • Collaborate with team members on new product development and shape the launch process from beginning to end across various retail channels.

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38. Vendor Relations

low Demand
Here's how Vendor Relations is used in Ecommerce Manager jobs:
  • Direct vendor relationships with manufacturers to maintain deadlines and timely delivery of goods.
  • Managed vendor relationships and contract services.
  • Managed vendor relationships with web design firms, technology related operational support, financial service providers, and shipping carriers.
  • Managed vendor relationships between Astellas IT and Astellas Business.
  • Managed vendor relationships and technology procurement.
  • Managed third party vendor relationships.

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39. Site Content

low Demand
Here's how Site Content is used in Ecommerce Manager jobs:
  • Established and optimized global and local site navigation, product taxonomy, product copy and associated site content.
  • Manage website content, features, and functionality, including development of creative and product merchandising.
  • Analyze and improve website content, determine new landing pages, consolidate pages, audit regularly.
  • Developed website relevant website content to increase site traffic and ranking on popular search engines.
  • Created and managed all site content.
  • Coordinate workflow of creative team to deliver compelling site content.
  • Worked closely with IT to develop and optimize web site content and UX design to launch a responsive Magento design theme.

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40. CMS

low Demand
Here's how CMS is used in Ecommerce Manager jobs:
  • Served as the manager of the web and other technology-related systems including CMS and CRM.
  • Write optimized content for websites and build web pages in CMS.
  • Managed 3 Ecommerce Stores using BigCommerce CMS.
  • Streamlined workflow through development of a new CMS, drawing data from multiple legacy systems.
  • Reduced development costs by approximately $250K annually through CMS improvements.
  • Developed a deep understanding of the in house CMS system.

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41. Business Requirements

low Demand
Here's how Business Requirements is used in Ecommerce Manager jobs:
  • Created business requirements, functional specifications, and process flows for web applications utilizing use case methodology.
  • Analyzed business requirements and system requirements for GSK Internal Private Cloud project delivered using Agile/Scrum methodology.
  • Worked with development team to create proprietary business intelligence tool including defining business requirements.
  • Involved in understanding the business requirements and translating them to design specifications.
  • Integrated client Ebusiness requirements including Eway, IB2B platforms and EDI.
  • Drafted system and business policies according to business requirements.

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42. EDI

low Demand
Here's how EDI is used in Ecommerce Manager jobs:
  • Analyze all digital initiatives including hotel website, third party websites, social media and advertising to optimize effectiveness.
  • Created a financial budget and forecast by analyzing historical trends and developing predictive models of future growth initiatives.
  • Coordinate offers with merchandising, digital advertising, localization, and social media teams, including DDR/Affiliates/Social.
  • Initiated social media marketing strategy for flagship product line, resulting in significant increase in social activity.
  • Migrated traditional media budget to profit improving search engine marketing and digital content strategy.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations.
  • Planned and implemented marketing strategies and promotions to execute across multimedia channels.
  • Integrated customer segmentation and predictive modeling strategies that improved buy rates.
  • Identify and implement social media strategies to drive customer engagement.
  • Developed an emergency response team to begin immediate assessment.
  • Initiated social media program and utilized video capabilities.
  • Create interesting and engaging content for social media accounts
  • Color-corrected and edited website product images.
  • Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs.
  • Used my film and post production experience to create custom video content, product photography, and other visual media.
  • Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand.
  • Improved user adoption by instituting text messaging of Service Requests to technicians for immediate triage or remedy.
  • Coordinated Global and North America brand marketing media buys and product launches with a cohesive on-site experience.
  • Monitor, suggest, and implement all Rich Media tools to drive revenue and increase conversions.
  • Managed social media integration for identified key clients, in an effort to increase brand awareness.

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43. SQL

low Demand
Here's how SQL is used in Ecommerce Manager jobs:
  • Use SQL Management Studio, Visual Studio and Team Foundation Services for preparing sample data and interacting with developers.
  • Implemented cart, customers, products, and orders with MySQL database and stored procedures.
  • Systemized computer product inventory integrating the MS SQL Server with supply chain and logistic departments.
  • Provided visibility to business performance by developing custom reports using SQL queries and Crystal Reports.
  • Create utilization reports with SQL tools like Showcase Query to determine where to focus efforts and marketing.
  • Upgraded to SI 5.2.4 on a Test and Production server using SQL Server 2005 database.

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44. Customer Acquisition

low Demand
Here's how Customer Acquisition is used in Ecommerce Manager jobs:
  • Implemented marketing attribution system to better understand cross-channel and cross-device contribution and optimize marketing spend to maximize sales and customer acquisition.
  • Exceeded new customer acquisition goals; increased continuity program member count by 350% during my tenure.
  • Assist in working with 3rd party fee based affiliates to drive customer acquisition.
  • Decreased cost per customer acquisition through Google AdWords by 89% in 2014.
  • Strategized, implemented and managed all eCommerce initiatives to ensure maximum customer acquisition and revenue production.
  • Implement testing and bidding strategies to continually uncover optimization levers, reduce customer acquisition costs, and improve performance.

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45. Pinterest

low Demand
Here's how Pinterest is used in Ecommerce Manager jobs:
  • Planned and executed social marketing strategy focusing on Facebook and Pinterest to build product brand awareness.
  • Assist the Marketing Manager with social media efforts through Facebook, Twitter, Pinterest and Blogging.
  • Launched social media presence on Facebook, Twitter, YouTube, Pinterest, & Google+.
  • Maintain all social media for the store including Facebook, Twitter, Instagram and Pinterest.
  • Managed social media pages such as facebook, twitter, pinterest, Instagram.
  • Post at least 5 news blog posts and link them from Facebook, Twitter, Google+, and Pinterest.

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46. Omniture

low Demand
Here's how Omniture is used in Ecommerce Manager jobs:
  • Analyze monthly Omniture reporting on top products, top categories, marketing promotions and more.
  • Prepare weekly Competition Reports as well as Click map data reports using Omniture.
  • Implemented Omniture Site Catalyst for tracking of product and promotional performance.
  • Prepare monthly web performance reports using Omniture.
  • Selected Omniture website analytics tool and managed implementation.
  • Customized Reporting, Campaign Management and Omniture Support.

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47. Online Presence

low Demand
Here's how Online Presence is used in Ecommerce Manager jobs:
  • Created the entire online presence, including all advertising/direct marketing/online and email marketing for initial launch.
  • Monitor and advise on artists' overall online presence, including communication and platform optimization.
  • Achieve a strong, visible, professionally flattering online presence and develop concepts with viral potential.
  • Head of digital marketing tasked with utilizing various forms of online platforms and channels to develop a distinct online presence.
  • Monitored online presence for company's brand and engaged with users, strengthening customer relationships through social media platforms.
  • Increased online presence with search-engine friendly copy and increased the website footprint from 60 to 300+ pages.

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48. Product Information

low Demand
Here's how Product Information is used in Ecommerce Manager jobs:
  • Created and Maintained a product catalog database consisting of descriptions, images and other product information
  • Ensured price updates on parts, product information, adding new products or removing products that are no longer available.
  • Created product information packages for vendors including product descriptions, images and pricing.
  • Maintain inventory and product information via third party portals.
  • Established product information department, improving competitiveness and supporting e-Commerce initiatives to increase customer satisfaction and order conversion rate.
  • Maintained corporate website with accurate product information in various formats for retailers.

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49. Instagram

low Demand
Here's how Instagram is used in Ecommerce Manager jobs:
  • Increased social media traffic and instagram followers by 200%.
  • Increased Instagram Followers by +160% over LY and came up with #GoCleanIn2016.
  • Increased the RIDGID Instagram account over 40.6K followers in a single year.
  • Assisted in Instagram engagement strategy which increased followers by 107%.
  • Launched Shoppable Instagram for Juice Beauty via Olapic/TapShop and UGC display campaigns.

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50. Customer Base

low Demand
Here's how Customer Base is used in Ecommerce Manager jobs:
  • Migrated customer base to on-line systems, which reduced Cisco s transaction cost by $150MM/year.
  • Created customer segment reports in an effort to diversify the customer base.
  • Researched new carrier options to provide service needed for customer base.
  • Lead and train team to build a strong customer base with excellent customerservice and engagement.
  • Increased engagement metrics and lifetime value of customer base through segmentation, personalized and cross-channel campaigns.
  • Assisted with department projects as they relate to compliance, system enhancements, and new product releases to customer base.

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20 Most Common Skill for an Ecommerce Manager

Ecommerce Website21.4%
Online15.7%
Email7.7%
Google Analytics7.1%
Ecommerce Strategy6.7%
Customer Service6.7%
Search Engine Optimization3.6%
E-Commerce3.2%

Typical Skill-Sets Required For An Ecommerce Manager

RankSkillPercentage of ResumesPercentage
1
1
Ecommerce Website
Ecommerce Website
17%
17%
2
2
Online
Online
12.5%
12.5%
3
3
Email
Email
6.1%
6.1%
4
4
Google Analytics
Google Analytics
5.7%
5.7%
5
5
Ecommerce Strategy
Ecommerce Strategy
5.3%
5.3%
6
6
Customer Service
Customer Service
5.3%
5.3%
7
7
Search Engine Optimization
Search Engine Optimization
2.8%
2.8%
8
8
E-Commerce
E-Commerce
2.6%
2.6%
9
9
Web Content
Web Content
2.4%
2.4%
10
10
Ebay
Ebay
2.3%
2.3%
11
11
Internet
Internet
2.1%
2.1%
12
12
Ecommerce Platform
Ecommerce Platform
2%
2%
13
13
Facebook
Facebook
1.9%
1.9%
14
14
SEO
SEO
1.8%
1.8%
15
15
SEM
SEM
1.8%
1.8%
16
16
Conversion Rates
Conversion Rates
1.7%
1.7%
17
17
KPI
KPI
1.7%
1.7%
18
18
PPC
PPC
1.7%
1.7%
19
19
ROI
ROI
1.5%
1.5%
20
20
Magento
Magento
1.3%
1.3%
21
21
A/B
A/B
1.2%
1.2%
22
22
Twitter
Twitter
1.1%
1.1%
23
23
Project Management
Project Management
1.1%
1.1%
24
24
B2C
B2C
0.9%
0.9%
25
25
User Interface
User Interface
0.9%
0.9%
26
26
Adobe Photoshop
Adobe Photoshop
0.9%
0.9%
27
27
Html
Html
0.9%
0.9%
28
28
Web Traffic
Web Traffic
0.8%
0.8%
29
29
YOY
YOY
0.8%
0.8%
30
30
Analytics
Analytics
0.8%
0.8%
31
31
Company Website
Company Website
0.8%
0.8%
32
32
CRM
CRM
0.8%
0.8%
33
33
Order Fulfillment
Order Fulfillment
0.8%
0.8%
34
34
Inventory Management
Inventory Management
0.7%
0.7%
35
35
ERP
ERP
0.7%
0.7%
36
36
Ecommerce Department
Ecommerce Department
0.6%
0.6%
37
37
New Product Development
New Product Development
0.6%
0.6%
38
38
Vendor Relations
Vendor Relations
0.6%
0.6%
39
39
Site Content
Site Content
0.6%
0.6%
40
40
CMS
CMS
0.6%
0.6%
41
41
Business Requirements
Business Requirements
0.5%
0.5%
42
42
EDI
EDI
0.5%
0.5%
43
43
SQL
SQL
0.5%
0.5%
44
44
Customer Acquisition
Customer Acquisition
0.5%
0.5%
45
45
Pinterest
Pinterest
0.5%
0.5%
46
46
Omniture
Omniture
0.5%
0.5%
47
47
Online Presence
Online Presence
0.5%
0.5%
48
48
Product Information
Product Information
0.5%
0.5%
49
49
Instagram
Instagram
0.4%
0.4%
50
50
Customer Base
Customer Base
0.4%
0.4%

9,706 Ecommerce Manager Jobs

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