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What is an ecommerce marketing manager and how to become one
E-commerce managers create and deliver online strategic marketing strategies for web-based industry enterprises and organizations. As such, they must keep up to date with the marketing landscape online and customize their approach to represent their organization's needs better.
E-commerce managers are often heavily involved in businesses' websites, particularly publicity and content pieces. Owing to the 24/7 nature of online retail, e-commerce managers will work a rough time and be on hand to deal with any problems. They also work with content creators, company partners, and clients.
A coordinated, insightful individual with sound technical expertise would be an excellent candidate for the e-commerce manager role. E-commerce managers should be able to efficiently multi-task and solve challenges when necessary and effectively handle a team of people and assign skill-based activities. It would be best if they are imaginative, realistic, and ready to learn.
The average salary for an e-commerce manager is $70,000. Salaries vary broadly based on the company's size and resources, as well as based on the extent of the job. A small company, such as a local chain of stores or a larger company division, may offer a salary in the $60,000 range. However, a larger multinational corporation may exceed $90,000.
What general advice would you give to an ecommerce marketing manager?
Ella Andreasen
Marketing Coordinator, Hiniker
Avg. Salary $103,760
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 51.94%
male 48.06%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Ecommerce marketing manager career paths
Key steps to become an ecommerce marketing manager
Explore ecommerce marketing manager education requirements
Start to develop specific ecommerce marketing manager skills
Skills Percentages Digital Marketing 18.89% Google Analytics 5.95% Email Marketing 4.80% Marketing Campaigns 4.25% A/B 4.15% Complete relevant ecommerce marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New ecommerce marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an ecommerce marketing manager based on U.S. Bureau of Labor Statistics data and data from real ecommerce marketing manager resumes.Research ecommerce marketing manager duties and responsibilities
- Manage SEO, PPC and revenue generating linking initiatives!
- Manage CRM; user administration, sales process, sales follow- up and internal processes.
- Manage cross-functional team that design, develop and successfully implement a new corporate e-commerce site.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Apply for ecommerce marketing manager jobs
Now it's time to start searching for an ecommerce marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first ecommerce marketing manager job
Are you an ecommerce marketing manager?
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Average ecommerce marketing manager salary
The average ecommerce marketing manager salary in the United States is $103,760 per year or $50 per hour. Ecommerce marketing manager salaries range between $73,000 and $145,000 per year.
What am I worth?
How do ecommerce marketing managers rate their job?
Ecommerce marketing manager reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Updated January 8, 2025
