Ecommerce marketing manager demographics and statistics in the US
Ecommerce marketing manager demographics research summary. Zippia estimates ecommerce marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our ecommerce marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about ecommerce marketing managers after extensive research and analysis:
- There are over 28,257 ecommerce marketing managers currently employed in the United States.
- 51.9% of all ecommerce marketing managers are women, while 48.1% are men.
- The average ecommerce marketing manager age is 39 years old.
- The most common ethnicity of ecommerce marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Ecommerce marketing managers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $131,325, the highest in the US.
- In 2022, women ecommerce marketing managers earned 95% of what men earned.
- California is the best state for ecommerce marketing managers to live.
- Ecommerce marketing managers are 60% more likely to work at private companies in comparison to public companies.
On this page
Ecommerce marketing manager demographics by:
Ecommerce marketing manager gender statistics
51.9% of ecommerce marketing managers are women and 48.1% of ecommerce marketing managers are men.
- Female, 51.9%
- Male, 48.1%
Ecommerce marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
Ecommerce marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$104,617
Female income
$99,380
Ecommerce marketing manager gender ratio over time
This data breaks down the percentage of men and women in ecommerce marketing manager positions over time. Currently, 51.9% of ecommerce marketing managers are female.
Ecommerce marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.89% | 32.11% |
| 2011 | 67.56% | 32.44% |
| 2012 | 68.16% | 31.84% |
| 2013 | 68.09% | 31.91% |
| 2014 | 66.32% | 33.68% |
| 2015 | 65.85% | 34.15% |
| 2016 | 65.73% | 34.27% |
| 2017 | 64.72% | 35.28% |
| 2018 | 50.38% | 49.62% |
| 2019 | 49.29% | 50.71% |
| 2020 | 47.68% | 52.32% |
| 2021 | 48.06% | 51.94% |
Ecommerce marketing manager related jobs gender ratio
We compared ecommerce marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Ecommerce Marketing Manager | 48% | 52% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Ecommerce marketing manager demographics by race
The most common ethnicity among ecommerce marketing managers is White, which makes up 74.6% of all ecommerce marketing managers. Comparatively, 8.7% of ecommerce marketing managers are Hispanic or Latino and 8.2% of ecommerce marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Ecommerce marketing manager race
| Ecommerce marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Ecommerce marketing manager race and ethnicity over time
See how ecommerce marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Ecommerce marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Ecommerce marketing manager wage gap by race
According to our data, asian ecommerce marketing managers have the highest average salary compared to other ethnicities. Black or african american ecommerce marketing managers have the lowest average salary at $99,381.
| Ethnicity | Salary |
|---|---|
| Unknown | $104,139 |
| White | $103,716 |
| Black or African American | $99,381 |
| Asian | $112,917 |
| Hispanic or Latino | $103,394 |
Average ecommerce marketing manager age
See how the average age of ecommerce marketing managers varies based on ethnicity and gender.
Male
Female
Ecommerce marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Ecommerce marketing manager age breakdown
The average age of ecommerce marketing managers is 40+ years years old, representing 44% of the ecommerce marketing manager population.
Ecommerce marketing manager age breakdown
| Ecommerce Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Ecommerce marketing manager educational attainment
The most common degree for ecommerce marketing managers is bachelor's degree, with 79% of ecommerce marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 7%.
- Bachelor's, 79%
- Master's, 11%
- Associate, 7%
- High School Diploma, 1%
- Other Degrees, 2%
Ecommerce marketing managers by degree level
| Ecommerce marketing manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 11% |
| Associate | 7% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Ecommerce marketing manager jobs you might like
Ecommerce marketing manager wage gap by degree level
According to the data, ecommerce marketing managers with a Doctorate degree earn more than those without, at $124,509 annually. With a Master's degree, ecommerce marketing managers earn a median annual income of $119,735 compared to $107,184 for ecommerce marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $119,735 |
| Bachelor's Degree | $107,184 |
| Doctorate Degree | $124,509 |
Ecommerce marketing manager employment statistics
Most ecommerce marketing managers work for a private in the retail industry.
Company size where ecommerce marketing managers work
Below, you can see the size of companies where ecommerce marketing managers work.
Ecommerce marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 30% |
Ecommerce marketing manager jobs by company type
Employees with the ecommerce marketing manager job title have their preferences when it comes to working for a company. For instance, most ecommerce marketing managers prefer to work at private companies over public companies.
Ecommerce marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 38% |
| Private | 60% |
| Government | 1% |
Ecommerce marketing manager jobs by industry
The most common industries for ecommerce marketing managers are retail, manufacturing and hospitality.
Ecommerce marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Retail | 21% |
| Manufacturing | 14% |
| Fortune 500 | 14% |
| Hospitality | 8% |
| Technology | 8% |
| Media | 7% |
| Telecommunication | 4% |
| Finance | 4% |
| Health Care | 3% |
| Internet | 2% |
| Transportation | 2% |
| Automotive | 2% |
| Start-up | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Professional | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Energy | 1% |
Ecommerce marketing manager turnover and employment statistics
Ecommerce marketing manager unemployment rate over time
The unemployment rate for ecommerce marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Ecommerce marketing manager unemployment rate by year
| Year | Ecommerce marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average ecommerce marketing manager tenure
The average ecommerce marketing manager stays at their job for 1-2 years, based on the 375 ecommerce marketing managers resumes in Zippia's database.
Ecommerce marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 39% |
| 3-4 years | 14% |
| 5-7 years | 21% |
| 8-10 years | 7% |
| 11+ years | 7% |
Ecommerce marketing manager LGBT ratio compared to similar jobs
Review the percent of ecommerce marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Vice President Of Sales & Operations | 7.25% | 162,189 |
| Advertising Production Manager | 9.54% | 56,812 |
| Ecommerce Marketing Manager | 9.86% | - |
| Public Relations And Communications Director | 16.11% | 39,568 |
Similar ecommerce marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Vice President Of Sales & Operations | 7.25% | 162,189 |
| Advertising Production Manager | 9.54% | 56,812 |
| Public Relations And Communications Director | 16.11% | 39,568 |
Foreign languages spoken by ecommerce marketing managers
The most common foreign language among ecommerce marketing managers is Spanish at 33.3%. The second-most popular foreign language spoken is Mandarin at 13.3% and Chinese is the third-most popular at 6.7%.
- Spanish, 33.3%
- Mandarin, 13.3%
- Chinese, 6.7%
- Ukrainian, 6.7%
- Hebrew, 6.7%
- Other, 33.3%
Ecommerce marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| Mandarin | 13.3% |
| Chinese | 6.7% |
| Ukrainian | 6.7% |
| Hebrew | 6.7% |
| Other | 33.3% |
