How to hire an ecommerce marketing manager

How to hire an ecommerce marketing manager, step by step

Here's a step-by-step ecommerce marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an ecommerce marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new ecommerce marketing manager
• Step 8: Go through the hiring process checklist

What does an ecommerce marketing manager do?

Post an ecommerce marketing manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the ecommerce marketing manager you need to hire. Certain ecommerce marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An ecommerce marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, ecommerce marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents ecommerce marketing manager salaries for various positions.

   Type of Ecommerce Marketing Manager	Description	Hourly rate
   Ecommerce Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-69
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Email Marketing
   • Marketing Campaigns
   • A/B
   • Website Traffic
   • Project Management
   • B Testing
   • ROI
   • Email Campaigns
   • E-Commerce
   • Channel Marketing
   • CRM
   • Facebook

   Check all skills

   Responsibilities:

   • Manage SEO, PPC and revenue generating linking initiatives!
   • Manage CRM; user administration, sales process, sales follow- up and internal processes.
   • Manage cross-functional team that design, develop and successfully implement a new corporate e-commerce site.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Restructure comparison shopping PPC campaign strategy to eliminate non-value adding advertising spend & nearly double ROI year over year.
   • Create PPC campaigns + ensure performance goals are meet year-round.

   More ecommerce marketing manager duties

3. Make a budget

   Including a salary range in the ecommerce marketing manager job description is a good way to get more applicants. An ecommerce marketing manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an ecommerce marketing manager in Kansas may be lower than in California, and an entry-level engineer typically earns less than a senior-level ecommerce marketing manager. Additionally, an ecommerce marketing manager with lots of experience in the field may command a higher salary as a result.

   Average ecommerce marketing manager salary

   $103,760yearly

   $49.88 hourly rate

   ---

   Entry-level ecommerce marketing manager salary

   $73,000 yearly salary

   Updated January 20, 2026

   Average ecommerce marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$131,325	$63
   2	North Carolina	$112,386	$54
   3	Pennsylvania	$110,723	$53
   4	Virginia	$109,918	$53
   5	Washington	$103,853	$50
   6	Arizona	$103,524	$50
   7	District of Columbia	$96,905	$47
   8	Illinois	$96,698	$46
   9	Texas	$96,364	$46
   10	New York	$96,296	$46
   11	Indiana	$96,017	$46
   12	Minnesota	$95,094	$46
   13	Wisconsin	$92,680	$45
   14	Georgia	$83,153	$40
   15	Kansas	$81,595	$39
   16	Colorado	$80,281	$39
   17	Missouri	$79,031	$38
   18	Florida	$75,973	$37

   Average ecommerce marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The Washington Post	$121,863	$58.59	2
   2	FIJI Water	$118,741	$57.09	1
   3	Ziff Davis	$117,588	$56.53
   4	Jack Link's Protein Snacks	$113,513	$54.57	4
   5	Praxair	$112,372	$54.02
   6	Generac Holdings	$111,459	$53.59	34
   7	Highliner Food Svc	$104,146	$50.07	1
   8	Estée Lauder	$100,008	$48.08	36
   9	Pilgrim's	$96,643	$46.46	10
   10	Vista Outdoor	$95,616	$45.97
   11	Odeko	$95,595	$45.96	11
   12	Galerie Candy and Gifts	$95,482	$45.90
   13	ByHeart	$95,448	$45.89
   14	The Bradford Exchange	$94,851	$45.60	2
   15	Ascend Learning	$94,802	$45.58	1
   16	Johnson Outdoors	$93,958	$45.17	5
   17	Pearson	$91,933	$44.20	13
   18	MARLEYLILLY	$91,369	$43.93
   19	Robert Half	$89,812	$43.18	87
   20	WorldPantry.com	$89,637	$43.09

4. Writing an ecommerce marketing manager job description

   A job description for an ecommerce marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an ecommerce marketing manager job description:

   Ecommerce marketing manager job description example

   Clemens Food Group is the industry leader in customer solutions. Originally founded in 1895, the Company has a long rich heritage, deeply rooted in values. Clemens Food Group is a vertically coordinated company that includes hog farming, food production, logistical services, and transportation. To this day, it remains steadfastly dedicated to continuing previous generations' commitment by operating as good stewards of the community and the environment, offering quality innovative products and services, and working with our business partners, customers, employees, and family members with the highest degree of integrity and ethics.
   
   Within the Clemens Food Group, the Marketing & Communications team is responsible for all brand development activities across the retail, foodservice, business to business, and national account channels. The flagship Hatfield brand is well known throughout the region, and is continuing to expand along with other emerging brands such as Premium Reserve, and Farm Promise. This role offers a great opportunity to focus on aligning brand and customer goals to deliver unique digital solutions.
   Responsibilities The Marketing Manager - eCommerce is Responsible for:
   
   Strategic Planning / Program Management - Priority 1 - 30% of Time Lead the strategic development of Ecommerce & digital marketing capabilities of the organization Collaborate with leadership on aligning key eCommerce go-to-market strategies and channel marketing leads to prioritize digital capabilities and investments Collaborate with channel marketing on social media & website planning & campaign activation and corporate communications on website planning & activation Hold concept creation and ideation meetings with key stakeholders Identify and communicate competitive market intel to the organization Campaign & Customer Support - Priority 2 - 25% of Time Collaborate with the Sales team on targeted customer discovery and sales & business management team to align on ad plans/events as needed Develop relationships with strategic customer Ecommerce teams Lead the execution of digital promotions based on set strategies and KPIs Manage digital campaigns from idea stage through execution and implementation Performance Management - Priority 3 - 15% of Time Manage eCommerce marketing budget Communicate accurate reporting on digital merchandising campaign performance Deliver ROI analysis by combining investment levels with market performance data Track and make recommendations to optimize website traffic Establish and monitor Ecommerce agency relationships in line with strategic objectives Ensure organization structure supports delivery of planned goals and objectives Website & Digital Asset Management - Priority 4 - 20% of Time Lead website strategy and project management content and development across all divisions Partner with IT and identified agencies to optimize website performance and security Responsible for creative vision and execution across CFG websites Lead strategy to create and maintain system for digital asset management Lead optimization of current digital experience with CFG customer's eCommerce platforms Manage process to identify product/ image gaps with current customers online ordering system, and determine approach to maintain assets moving forward Team CFG - Priority 5 - 10% of Time Participate in corporate Initiatives outside of normal daily responsibilities as required Participate in organizational development activities, including training, engagement, and DE&I sessions Participate in external activities including industry and community outreach initiatives Qualifications • Bachelor's degree from a four-year college or university, MBA is preferred
   • Minimum of 3-5 years experience in marketing with a strong digital centered focus
   • Knowledge of food marketing, and emerging retail and omnichannel dynamics is preferred
   • Ability and willingness to recognize and respond to new concepts
   • Excellent written/verbal communication/presentation skills
   • Multi-task oriented and a team player
   • Ability to excel in a fast-paced environment where change and growth are part of the culture
   • Strong MS Excel, Word, and PowerPoint skills preferred
   • Ability to travel from time to time (approximate 5%)
   • Strong problem solving skills and attention to detail
   • Lead through example
   • Must possess a positive Attitude We can recommend jobs specifically for you! Click here to get started.

   Copy this example

   

5. Post your job

   To find the right ecommerce marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with ecommerce marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit ecommerce marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your ecommerce marketing manager job on Zippia to find and recruit ecommerce marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit ecommerce marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new ecommerce marketing manager

   Once you've selected the best ecommerce marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new ecommerce marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an ecommerce marketing manager?