Ecommerce marketing manager job description

Clemens Food Group is the industry leader in customer solutions. Originally founded in 1895, the Company has a long rich heritage, deeply rooted in values. Clemens Food Group is a vertically coordinated company that includes hog farming, food production, logistical services, and transportation. To this day, it remains steadfastly dedicated to continuing previous generations' commitment by operating as good stewards of the community and the environment, offering quality innovative products and services, and working with our business partners, customers, employees, and family members with the highest degree of integrity and ethics.

Within the Clemens Food Group, the Marketing & Communications team is responsible for all brand development activities across the retail, foodservice, business to business, and national account channels. The flagship Hatfield brand is well known throughout the region, and is continuing to expand along with other emerging brands such as Premium Reserve, and Farm Promise. This role offers a great opportunity to focus on aligning brand and customer goals to deliver unique digital solutions.
Responsibilities
The Marketing Manager - eCommerce is Responsible for:

Strategic Planning / Program Management - Priority 1 - 30% of Time
Lead the strategic development of Ecommerce & digital marketing capabilities of the organization Collaborate with leadership on aligning key eCommerce go-to-market strategies and channel marketing leads to prioritize digital capabilities and investments Collaborate with channel marketing on social media & website planning & campaign activation and corporate communications on website planning & activation Hold concept creation and ideation meetings with key stakeholders Identify and communicate competitive market intel to the organization
Campaign & Customer Support - Priority 2 - 25% of Time
Collaborate with the Sales team on targeted customer discovery and sales & business management team to align on ad plans/events as needed Develop relationships with strategic customer Ecommerce teams Lead the execution of digital promotions based on set strategies and KPIs Manage digital campaigns from idea stage through execution and implementation
Performance Management - Priority 3 - 15% of Time
Manage eCommerce marketing budget Communicate accurate reporting on digital merchandising campaign performance Deliver ROI analysis by combining investment levels with market performance data Track and make recommendations to optimize website traffic Establish and monitor Ecommerce agency relationships in line with strategic objectives Ensure organization structure supports delivery of planned goals and objectives
Website & Digital Asset Management - Priority 4 - 20% of Time
Lead website strategy and project management content and development across all divisions Partner with IT and identified agencies to optimize website performance and security Responsible for creative vision and execution across CFG websites Lead strategy to create and maintain system for digital asset management Lead optimization of current digital experience with CFG customer's eCommerce platforms Manage process to identify product/ image gaps with current customers online ordering system, and determine approach to maintain assets moving forward
Team CFG - Priority 5 - 10% of Time
Participate in corporate Initiatives outside of normal daily responsibilities as required Participate in organizational development activities, including training, engagement, and DE&I sessions Participate in external activities including industry and community outreach initiatives
Qualifications
• Bachelor's degree from a four-year college or university, MBA is preferred
• Minimum of 3-5 years experience in marketing with a strong digital centered focus
• Knowledge of food marketing, and emerging retail and omnichannel dynamics is preferred
• Ability and willingness to recognize and respond to new concepts
• Excellent written/verbal communication/presentation skills
• Multi-task oriented and a team player
• Ability to excel in a fast-paced environment where change and growth are part of the culture
• Strong MS Excel, Word, and PowerPoint skills preferred
• Ability to travel from time to time (approximate 5%)
• Strong problem solving skills and attention to detail
• Lead through example
• Must possess a positive Attitude
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Humana is a Fortune 40 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company whose primary focus is on the well-being of its members, Humana is dedicated to shifting perceptions of the health insurance industry. We believe our role goes beyond that of a provider of insurance to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. Toward that goal, we have been building a best-in-class marketing organization that leverages data and analytics driven insights, always-on multi-channel experiences, disciplined testing and experimentation, and an agile approach to build lasting, mutually beneficial relationships with consumers and healthcare providers.

Against that backdrop, we are looking for a highly talented Marketing professional to help deliver world-class eCommerce strategies and experiences to our Pharmacy customers. As Pharmacy eCommerce Marketing Principal, your mission will be to accelerate the impact our eCommerce marketing strategies have on driving growth. You will serve as a key consultant, thought leader, and strategic advisor on the Pharmacy Marketing team, bringing outside-in-thinking to our marketing strategies and business partners to elevate the customer lifecycle and improve healthcare experiences.

This role will lead development of eCommerce-driven growth marketing campaign strategies. In collaboration with the cross-functional marketing teams (Digital Transformation & Experience, Direct to Consumer, and Physician Marketing) and business teams (e.g. Digital, Growth and Operations), you will translate eCommerce best practices into strategies that deliver directly attributable growth in pharmacy prescription and revenue volume.

The role will report directly to the Vice President of Pharmacy & Group Marketing and Communications, and can be based anywhere in the lower 48 states.
Responsibilities

Key Responsibilities
Serve as primary expert for bringing an outside-in eCommerce perspective into Pharmacy Marketing and will be responsible for sharing the insights from leading experience-design companies into the Pharmacy marketing and business organizations.Help design and activate eCommerce marketing experiences to maximize sales through acquisition/retention and deliver more efficient processes that help with key growth elements.Own the design of and influence the execution of end-to-end eCommerce experiences for new sales, operations and other targeting tactics of our key audiences.Lead eCommerce thought leadership to help position our Pharmacy more strongly as an innovator with key stakeholders.Be measured on outcomes tied to eCommerce campaign-based sales, retention and engagement metrics.Influence cross-functional teams to conceptualize and oversee the development of marketing strategies that connect the eCommerce, marketing and business worlds.

Key Candidate Qualifications:

The ideal candidate will possess specialized eCommerce experience-design knowledge from a world-class leader in eCommerce strategy. He/she will be a creative thinker with a high level of business acumen and a proven record of successfully developing and implementing eCommerce strategies to achieve business results in a rapidly growing, highly entrepreneurial environment. This person must have experience negotiating across distinct priorities of cross-functional decision makers to drive ideas from concept to execution. Bachelor's degree is required.

In addition, the following qualifications and attributes are sought:
Record of success designing and leading large-scale eCommerce strategies and campaigns - ideally in support of consumer experience Strong leadership skills with a demonstrated ability of managing and prioritizing diverse sets of initiatives The polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences Expertise in developing and successfully activating eCommerce strategies, with a hands-on approach to execution Strong business acumen…more than “just” a marketing mindset - understanding downstream and upstream impacts, combined with a thorough understanding of business, marketing strategy, digital marketing, and product/content marketing Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis Strategic thought partnership and ability to learn the business, helping to shape the 2-3 year marketing strategy to support business growth A clear passion for the consumer/customer Highly collaborative mindset, along with excellent consulting and relationship-building skills, including the ability to engage many diverse leaders, stakeholders, and SMEs and win their co-ownership in the outcome. MBA or advanced degree in marketing, advertising, or similar field

Scheduled Weekly Hours

40

THE COMPANYWorld Pantry is a rapidly growing San Francisco Bay Area based e-commerce company partnering with leading food companies to handle their direct to consumer e-commerce businesses where we build and manage their official e-commerce webstores. We currently manage over 60 webstores including: Celestial Seasonings Tea, Tootsie Roll Industries, Torani Syrups & Sauces, Atkins, and many others.

Founded in 1998, the business has had significant growth each year. We have achieved this growth by delivering outstanding service to our customers and partners and by creating and developing a great team of talented people.

We are looking to expand our team of smart, talented people to support our growth. This is a great opportunity to join a fun, rapidly growing company where you can make a great contribution while being a key person to help build a lasting company. We are an open book management company and the ideal candidate will help contribute to our positive team culture and share our values: outstanding service; respect; embrace learning, growth and change; personal responsibility and accountability; and work hard and have fun. To this end we are conducting a national search for this position, and the successful candidate will work remotely from home or eventually out of one of our facilities in either the San Francisco Bay area, Harrisburg, PA area or Kansas City, MO area depending on their geography.THE POSITION

Reporting to the Vice President, Ecommerce and Partner Management, the Senior eCommerce Marketing Manager will help lead the growth and profitability for several of their customer's webstores. This is a unique career opportunity to play an instrumental role growing multi-million dollar eCommerce businesses for a set of high profile consumer brands, while honing and developing your skills across a wide range of disciplines, including: digital marketing, analytics, ecommerce UI and innovations, as well as product pricing and promotions.

The Manager will be directly responsible for examining all aspects of a brand's store including running the P&L; then driving initiatives to boost store performance. To be successful at this, she or he will naturally gravitate toward and be comfortable with dissecting the numbers and then applying the other side of their brain to generate creative ideas for growing each store business.

The Manager will be the main point of contact for her or his assigned brands and is responsible for the business results for those partner webstores. The ideal candidate can create productive, collaborative relationships with brand partners that result in a “one team” mindset.

Specifically, the Senior eCommerce Marketing Manager will be responsible for the following:

• Growing same-store results +40% per year by increasing both sales and profit margins.
• Analyzing store data with the goal of recommending and implementing business-building initiatives.
• Developing, implementing and measuring marketing plans for each partner, continually optimizing these plans to hit sales and profit targets. Applying a test and learn approach throughout. Key marketing channels will include email, paid search, SEO and social.
• Developing strong relationships with brand partners by providing leadership and guidance on all aspects of their online stores. Working hand-in-hand with partners to generate and advance store initiatives.
• Building effective, collaborative internal relationships with management, peers and cross functional teams (Engineering, Operations, Purchasing, Customer Service, etc.)
• Developing and leading marketing team subordinates and peers to their fullest short and long-term career potential.
• Maintaining strong knowledge of ecommerce and digital marketing trends. Leveraging that knowledge to investigate, recommend and implement solutions that achieve store goals.

QUALITIES AND QUALIFICATIONS

The ideal candidate will possess the following skills and attributes:

• Strong track record generating growth via eCommerce, preferably with fast growing consumer/food brands.
• Prior P&L management experience or has closely assisted with that process.
• Superior strategic and analytical skills. You must love the numbers and discovering the story they tell.
• The entrepreneurial ingenuity to see business opportunities and leverage tight resources to capture growth.
• Exceptional relationship building and client management skills.
• Passionate about running and growing businesses. Demonstrated ability to own and deliver bottom line results with minimal supervision.
• Thrive on learning and personal growth.
• A scrappy, no-nonsense approach to building programs that have a measurable impact.
• Ability to work in an open environment where collaboration and inclusion is encouraged and is key to success.
• An experienced marketer who additionally has 7+ years of experience in an ecommerce role.
• B.A. or B.S.; an MBA is plus.

MEASURES OF SUCCESS

Within their first twelve months, the Senior eCommerce Marketing Manager will have accomplished the following:

• Firmly established her/himself as the point person and a trusted resource for partner brands by understanding the metrics behind store businesses better than anyone else and regularly providing sound business-building ideas for those stores.
• Created collaborative, effective working relationships across all World Pantry departments.
• Developed and executed plans that have significantly accelerated revenue and profit growth on her/his assigned brand webstores.
• Inspired the marketing team around them with passion for driving improvement