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Ecommerce marketing manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical ecommerce marketing manager skills. We ranked the top skills for ecommerce marketing managers based on the percentage of resumes they appeared on. For example, 18.9% of ecommerce marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an ecommerce marketing manager needs to be successful in the workplace.

15 ecommerce marketing manager skills for your resume and career

1. Digital Marketing

Here's how ecommerce marketing managers use digital marketing:

Reduced marketing spending 20% by optimizing digital marketing efforts and reducing reliance on traditional marketing efforts.
Manage digital marketing strategies and implementation of E-Mail, Video, Mobile and Social Media content.

2. Google Analytics

Here's how ecommerce marketing managers use google analytics:

Utilize Google Analytics to monitor online advertising and e-mail marketing campaign performance.
Measured campaign results utilizing Google Analytics to evaluate sales and traffic conversion.

3. Email Marketing

Here's how ecommerce marketing managers use email marketing:

Directed development of email marketing campaign calendar and process improvements.
Managed all print advertising, direct mail, paid search marketing, social media and email marketing campaigns for the SBU.

4. Marketing Campaigns

Here's how ecommerce marketing managers use marketing campaigns:

Partnered with grocery marketing teams to develop integrated marketing campaigns, creative and promotions.
Designed high-impact marketing campaigns using themes to identify seasonal and product strategies.

5. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how ecommerce marketing managers use a/b:

Implemented framework change on email process, including introducing A/B testing leading to thousands of dollars in additional revenue.
Used software for design A/B testing to determine performance on upgraded design ideas.

6. Website Traffic

Here's how ecommerce marketing managers use website traffic:

Tested and optimized online promotional messaging and placements to achieve aggressive website traffic and bookings goals.
Increased company website traffic by using cutting-edge inbound marketing techniques.

7. Project Management

Here's how ecommerce marketing managers use project management:

Create agile process, policy and provide general project management guidance.
Project management of new tools.

8. B Testing

Here's how ecommerce marketing managers use b testing:

Performed A/B testing of new execution strategies and communicate findings and recommendations.
Manage development of a/b testing implementation and execution.

9. ROI

Here's how ecommerce marketing managers use roi:

Restructured comparison shopping PPC campaign strategy to eliminate non-value adding advertising spend & nearly doubled ROI year over year.
Compiled and analyzed related traffic and sales figures to improve future mailings, postings and improve ROI.

10. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how ecommerce marketing managers use email campaigns:

Create and organize mass emails, newsletter, email campaigns, and other traditional advertisements for sales team.
Develop email campaigns and e-blasts to increase closing ratio of the Internet department.

11. E-Commerce

Here's how ecommerce marketing managers use e-commerce:

Organized cost-saving solutions for over 3,000 e-commerce merchants while increasing profitability.
Helped maintain and improve engine optimization for company's E-Commerce website

12. Channel Marketing

Here's how ecommerce marketing managers use channel marketing:

Led significant ecommerce growth and implemented all channel marketing initiatives.
Launched CRM programs to execute multichannel marketing strategies in email, direct mail and social.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how ecommerce marketing managers use crm:

Managed CRM; user administration, sales process, sales follow- up and internal processes.
Work daily with CRM Director to plan strategy for CRM campaigns.

14. Facebook

Here's how ecommerce marketing managers use facebook:

Created and managed paid Facebook campaigns that harvested 25,000 social followers within 6 months.
Launched Pendaflex Facebook program in collaboration with social media agency.

15. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how ecommerce marketing managers use paid search:

Leverage promotions to all available marketing channels including homepage, mobile, email, social, paid search, and tablet.
Expanded paid search media (SEM) investment three-fold and grew return on ad spend by 76%.

What skills help Ecommerce Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on ecommerce marketing manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all ecommerce marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for ecommerce marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What ecommerce marketing manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young ecommerce marketing managers need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

What technical skills for an ecommerce marketing manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of ecommerce marketing manager skills to add to your resume

The most important skills for an ecommerce marketing manager resume and required skills for an ecommerce marketing manager to have include:

Digital Marketing
Google Analytics
Email Marketing
Marketing Campaigns
A/B
Website Traffic
Project Management
B Testing
ROI
Email Campaigns
E-Commerce
Channel Marketing
CRM
Facebook
Paid Search
Conversion Rates
Revenue Growth

Google Adwords
PPC
B2C
Brand Marketing
Search Engine Optimization
Content Management
User Experience
Ecommerce Sales
Media Management
Site Content
Ecommerce Site
Content Marketing
Online Sales
Search Engine Marketing
Affiliate Marketing
Integrated Marketing
KPI

Organic Search
Brand Management
Website Content
Photoshop
Drive Traffic
Customer Acquisition
Marketing Analytics
Ecommerce Platform
Media Planning
Brand Awareness
Content Strategy
Content Development
Magento
YouTube
Site Traffic

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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