What does an ecommerce marketing manager do?
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
Ecommerce marketing manager responsibilities
Here are examples of responsibilities from real ecommerce marketing manager resumes:
- Manage SEO, PPC and revenue generating linking initiatives!
- Manage CRM; user administration, sales process, sales follow- up and internal processes.
- Manage cross-functional team that design, develop and successfully implement a new corporate e-commerce site.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Restructure comparison shopping PPC campaign strategy to eliminate non-value adding advertising spend & nearly double ROI year over year.
- Create PPC campaigns + ensure performance goals are meet year-round.
- Source products from domestic and international markets to private label and market on e-commerce platforms.
- Create email lifecycle marketing strategy, trigger and promotional emails; ongoing efforts to merge CRM database detail segmentation.
- Launch Pendaflex Facebook program in collaboration with social media agency.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Analyze behavior and conversion funnels to uncover new opportunities for engagement.
Ecommerce marketing manager skills and personality traits
We calculated that 19% of Ecommerce Marketing Managers are proficient in Digital Marketing, Google Analytics, and Email Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Ecommerce Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 19%
Reduced marketing spending 20% by optimizing digital marketing efforts and reducing reliance on traditional marketing efforts.
- Google Analytics, 6%
Utilize Google Analytics to monitor online advertising and e-mail marketing campaign performance.
- Email Marketing, 5%
Directed development of email marketing campaign calendar and process improvements.
- Marketing Campaigns, 4%
Partnered with grocery marketing teams to develop integrated marketing campaigns, creative and promotions.
- A/B, 4%
Implemented framework change on email process, including introducing A/B testing leading to thousands of dollars in additional revenue.
- Website Traffic, 4%
Tested and optimized online promotional messaging and placements to achieve aggressive website traffic and bookings goals.
"digital marketing," "google analytics," and "email marketing" are among the most common skills that ecommerce marketing managers use at work. You can find even more ecommerce marketing manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for an ecommerce marketing manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Ecommerce marketing managers often use analytical skills in their day-to-day job, as shown by this real resume: "implemented affiliate marketing program, content marketing, and datafeed marketing including amazon, ebay, overstock, walmart and more. "
Communication skills. Another soft skill that's essential for fulfilling ecommerce marketing manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to an ecommerce marketing manager resume, here's how ecommerce marketing managers can utilize communication skills in their job responsibilities: "lead marketing communications development and track roi. "
Creativity. ecommerce marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to ecommerce marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An ecommerce marketing manager resume example shows how creativity is used in the workplace: "managed process from creative inception through execution with detailed roi and click path reporting. "
Organizational skills. For certain ecommerce marketing manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of an ecommerce marketing manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what ecommerce marketing managers do: "devised implementation plan for demand generation shared services integrated marketing group structure and organizational model. "
The three companies that hire the most ecommerce marketing managers are:
- Schneider Electric Industrial Services5 ecommerce marketing managers jobs
- Estée Lauder4 ecommerce marketing managers jobs
- Land O'Lakes4 ecommerce marketing managers jobs
Compare different ecommerce marketing managers
Ecommerce marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, ecommerce marketing manager responsibilities require skills like "a/b," "website traffic," "e-commerce," and "paid search." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "market research," "kpis," and "patients." This difference in skills reveals the differences in what each career does.
Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Comparatively, ecommerce marketing managers tend to make the most money in the retail industry with an average salary of $100,701.On average, senior managers of marketing reach higher levels of education than ecommerce marketing managers. Senior managers of marketing are 7.9% more likely to earn a Master's Degree and 0.6% more likely to graduate with a Doctoral Degree.Ecommerce marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that ecommerce marketing manager responsibilities requires skills like "google analytics," "a/b," "website traffic," and "e-commerce." But a manager, field marketing might use other skills in their typical duties, such as, "salesforce," "b2b marketing," "demand generation," and "lead generation."
On average, managers, field marketing earn a lower salary than ecommerce marketing managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas ecommerce marketing managers have higher pay in the retail industry, with an average salary of $100,701.managers, field marketing earn similar levels of education than ecommerce marketing managers in general. They're 1.9% less likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for ecommerce marketing managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Ecommerce marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from ecommerce marketing manager resumes include skills like "website traffic," "e-commerce," "paid search," and "conversion rates," whereas a marketing strategist is more likely to list skills in "social media marketing," "healthcare," "powerpoint," and "web content. "
Marketing strategists earn the highest salary when working in the technology industry, where they receive an average salary of $100,214. Comparatively, ecommerce marketing managers have the highest earning potential in the retail industry, with an average salary of $100,701.When it comes to education, marketing strategists tend to earn similar degree levels compared to ecommerce marketing managers. In fact, they're 2.6% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.Ecommerce marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Even though a few skill sets overlap between ecommerce marketing managers and marketing leads, there are some differences that are important to note. For one, an ecommerce marketing manager might have more use for skills like "e-commerce," "paid search," "conversion rates," and "search engine optimization." Meanwhile, some responsibilities of marketing leads require skills like "healthcare," "digital transformation," "strong project management," and "salesforce. "
In general, marketing leads earn the most working in the technology industry, with an average salary of $118,478. The highest-paying industry for an ecommerce marketing manager is the retail industry.marketing leads reach similar levels of education compared to ecommerce marketing managers, in general. The difference is that they're 2.9% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Types of ecommerce marketing manager
Updated January 8, 2025
