What does an ecommerce project manager do?
An Ecommerce project manager is responsible for evaluating development and maintenance in business and marketing strategies online, and for the implementation of an eCommerce project or online commercial transactions by acting as a liaison between marketing, technical, product, vendor, and executive teams. The job involves online branding, maintenance of the quality and promotion of its website, addressing legal issues, and creation of a business plan. As a project manager, he/she plans, organizes, and directs the completion of an organization's specific projects to ensure time management, proper budgeting, and sees to it that these projects are within the scope. The eCommerce job also offers managerial and high analytical skills as it involves building a web-based store that buys and sells products and services via the internet.
Ecommerce project manager responsibilities
Here are examples of responsibilities from real ecommerce project manager resumes:
- Manage a team of business analysts, software developers and QA analysts to deliver following key business initiatives.
- Communicate with end users and executive management and manage coordinated development and testing activities between mainframe and open systems programming teams.
- Analyze online metrics to maximize ROI.
- Coordinate software releases with developers, clients, and QA team.
- Analyze online metrics to maximize ROI, including decreasing bounce rate and improve conversions.
- Brand development, web site traffic growth, web site UI and eCommerce development.
- Serve as the manager of the web and other technology-relate systems including CMS and CRM.
- Improve natural search using html content, title tags, meta tags and URL re- writes.
- Maintain product images and descriptions on site using html coding, and image manipulation using Photoshop.
- Review and provide feedback on UI designs and implementation with a view to usability and user requirements.
- Assist with UNIX migration to active directory authentication and authorization solution.
- Recognize for generating new vehicle sales each month directly attributable to proactive, data-driven Facebook campaigns.
- Create infrastructure design documentation supporting application requirements.
- Design dynamic content using VBScript, JavaScript and DHTML.
- Create infrastructure design documentation supporting application requirements.
Ecommerce project manager skills and personality traits
We calculated that 27% of Ecommerce Project Managers are proficient in Project Management, Magento, and Project Budget. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Ecommerce Project Managers that have these skills listed on their resume here:
- Project Management, 27%
Improved project management processes and executed change control successfully with engineering that exceeded the management expectations.
- Magento, 7%
Developed and maintained the online sales platforms utilizing Magento and Amazon Seller Central.
- Project Budget, 6%
Budget Update and Monitoring - responsible for weekly updates of project budget with focus on Budget Variance.
- Digital Marketing, 4%
End to end management and execution of online digital marketing initiatives for 10 e-Commerce web properties.
- QA, 4%
Managed a team of business analysts, software developers and QA analysts to deliver following key business initiatives.
- ERP, 3%
Developed Compaq s first complete configurator for SMB storefront and integrated it with a 3rd party ERP solution.
Common skills that an ecommerce project manager uses to do their job include "project management," "magento," and "project budget." You can find details on the most important ecommerce project manager responsibilities below.
Analytical skills. The most essential soft skill for an ecommerce project manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an ecommerce project manager resume shows how their duties depend on analytical skills: "managed the purchasing data warehouse and purchasing reporting system. "
Communication skills. Another soft skill that's essential for fulfilling ecommerce project manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to an ecommerce project manager resume, here's how ecommerce project managers can utilize communication skills in their job responsibilities: "developed project management, qa and testing, and communications plans. "
Creativity. ecommerce project managers are also known for creativity, which are critical to their duties. You can see how this skill relates to ecommerce project manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An ecommerce project manager resume example shows how creativity is used in the workplace: "managed the creative and user experience groups to execute projects from concept through completion. "
Interpersonal skills. For certain ecommerce project manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of an ecommerce project manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what ecommerce project managers do: "major strengths include technical aptitude and adaptability, strong analytical and problem solving proficiency, with excellent interpersonal and communications skills. "
Organizational skills. Another crucial skill for an ecommerce project manager to carry out their responsibilities is "organizational skills." A big part of what ecommerce project managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to ecommerce project manager duties can be seen in an example from an ecommerce project manager resume snippet: "prepared and delivered program management review presentations outlining organizational accomplishments to government personnel. "
The three companies that hire the most ecommerce project managers are:
- Oracle95 ecommerce project managers jobs
- Smith & Company2 ecommerce project managers jobs
- Straub Collaborative
2 ecommerce project managers jobs
Compare different ecommerce project managers
Ecommerce project manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
There are some key differences in the responsibilities of each position. For example, ecommerce project manager responsibilities require skills like "ecommerce project," "magento," "project budget," and "qa." Meanwhile a typical brand manager has skills in areas such as "brand management," "customer service," "brand marketing," and "market research." This difference in skills reveals the differences in what each career does.
Brand managers really shine in the manufacturing industry with an average salary of $99,130. Comparatively, ecommerce project managers tend to make the most money in the technology industry with an average salary of $121,181.On average, brand managers reach similar levels of education than ecommerce project managers. Brand managers are 2.0% less likely to earn a Master's Degree and 0.6% less likely to graduate with a Doctoral Degree.Ecommerce project manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Each career also uses different skills, according to real ecommerce project manager resumes. While ecommerce project manager responsibilities can utilize skills like "ecommerce project," "magento," "project budget," and "qa," media managers use skills like "media planning," "media management," "powerpoint," and "google analytics."
Media managers earn a lower average salary than ecommerce project managers. But media managers earn the highest pay in the automotive industry, with an average salary of $108,113. Additionally, ecommerce project managers earn the highest salaries in the technology with average pay of $121,181 annually.Average education levels between the two professions vary. Media managers tend to reach lower levels of education than ecommerce project managers. In fact, they're 10.1% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Ecommerce project manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from ecommerce project manager resumes include skills like "ecommerce project," "project budget," "erp," and "ecommerce website," whereas a web manager is more likely to list skills in "html css," "google analytics," "web content," and "emerging technologies. "
Most web managers achieve a lower degree level compared to ecommerce project managers. For example, they're 8.9% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Ecommerce project manager vs. Product development manager
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
Even though a few skill sets overlap between ecommerce project managers and product development managers, there are some differences that are important to note. For one, an ecommerce project manager might have more use for skills like "ecommerce project," "magento," "project budget," and "digital marketing." Meanwhile, some responsibilities of product development managers require skills like "lifecycle management," "product management," "r," and "customer service. "
Product development managers enjoy the best pay in the retail industry, with an average salary of $107,708. For comparison, ecommerce project managers earn the highest salary in the technology industry.The average resume of product development managers showed that they earn similar levels of education compared to ecommerce project managers. So much so that theyacirc;euro;trade;re 4.8% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 1.0%.Types of ecommerce project manager
Updated January 8, 2025
