How To Become An Email Marketing Specialist: What It Is and Career Path

What is an email marketing specialist and how to become one

Updated January 8, 2025

4 min read

Quoted Expert

Dr. Gail Hudson Ph.D.

Email marketing specialists create the basis of any digital marketing strategy. They build relationships with prospective customers, as well as keeping the existing customer base solid and engaged. If you want to be a successful email marketing specialist, you need to know everything about driving traffic and securing conversions. You need to know the ins-and-outs of creating leads, mailing lists, and email automation software. Writing emails is also a part of the job. No matter how automated your email blasts are, creating the content is still up to you. Monitoring email marketing campaigns, making sure the design of your messages are impeccably functional, building email databases, and tracking results are some of the duties email marketing specialists deal with on the day-to-day.

What general advice would you give to an Email Marketing Specialist?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreEmail Marketing SpecialistUS Average

Salary

4.7

Avg. Salary $59,561

Avg. Salary $59,228

Stability Level

4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 10.48%

Black or African American 5.29%

Hispanic or Latino 12.65%

Unknown 5.03%

White 66.41%

Gender

female 59.22%

male 40.78%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress Level

4.9

Stress level is manageable

7.1 - high

Complexity Level

8.2

Complexity Level is challenging

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

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Key steps to become an email marketing specialist

Explore email marketing specialist education requirements

Most common email marketing specialist degrees

Bachelor's

72.3 %

Associate

12.8 %

Master's

7.0 %

Start to develop specific email marketing specialist skills

Skills	Percentages
Email Marketing	17.71%
Digital Marketing	9.32%
Email Campaigns	6.08%
B Testing	5.71%
A/B	5.10%

Complete relevant email marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New email marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an email marketing specialist based on U.S. Bureau of Labor Statistics data and data from real email marketing specialist resumes.

Research email marketing specialist duties and responsibilities

Manage content via internal CMS.
Establish and manage all B2C messages (email, SMS, social media).
Improve response and performance rates by preparing and managing target campaign lists and A/B testing.
Manage software of PPE vending machines by allocating rights, generating reports of usage and invoicing.

Prepare your email marketing specialist resume

When your background is strong enough, you can start writing your email marketing specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an email marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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