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Become An Email Marketing Specialist

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Working As An Email Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does An Email Marketing Specialist Do At Hallmark Cards

* Building and coding email campaigns using HTML, database file/segment selection, and quality assurance of all outbound campaigns
* Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns and journeys
* Deploys email and mobile campaigns to appropriate subscriber lists
* Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
* Outputs retention marketing (email and direct mail) database file segmentations and lists, writes data file set-up and output instructions for vendors, and manages respective projects with vendors
* Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns
* Responsible for email marketing reporting and analysis to provide recommendations for marketing optimizations to enhance performance of marketing emails
* Responsible for staying up to date with email marketing industry benchmarks, best practices, and emerging trends and opportunities for marketing optimizations
* Communicates with internal team members effectively to execute email campaigns
* Develops and documents efficiencies in current and future processes

What Does An Email Marketing Specialist Do At Toll Brothers

* Handle the creative execution/design, delivery, customer list creation and segmentation, personalization and messaging, scheduling, analytics and test-and-learn strategies for all email marketing communications.
* Work independently as well as with the in-house creative team and multiple Marketing representatives to develop engaging and well performing local, regional and national email campaigns; coordinate all creative development & production.
* Own the email marketing calendar and testing schedule to achieve organizational objectives
* Deliver analysis and reporting of campaign and operational email performance; communicate results and provide/implement improvement recommendations.
* Identify site enhancements needed to increase email list growth, decrease opt-out rate and increase email performance.
* Closely monitor internal testing results and stay on top of industry best practices/email marketing trends.
* in Home Building Three Years in a Row
* Fortune magazine
* A minimum of three years of solid email marketing and direct marketing experience, preferably in a B to C environment.
* Account/Project management and production experience in email marketing, including experience with HTML coding for email
* Experience with Silverpop or other major email marketing solution a plus
* Outstanding attention to detail
* Understanding of email marketing best practices and response optimization techniques.
* Exceptional combination of strategic thinking and hands-on execution.
* Excellent analytic skills and strong data-driven approach.
* Strong teamwork skills and proven ability to partner across an organization with a very strong deadline driven focus
* Superior communication and interpersonal skills.
* Strong project management and multi-tasking skills.
* Ability to operate in fast-paced, rapidly evolving environment.
* Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
* Knowledge of­­­­­­­­­ Google Analytics is not a must but will be considered a strong plus.
* This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!
* Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!
* ID: 12401

What Does An Email Marketing Specialist Do At Thermo Fisher Scientific

* Develops marketing emails; including page layout and strategic input to support multiple business units
* Produce HTML emails from design comps, ensuring exceptionally high quality
* Ensure responsive rendering consistency of email campaigns across multiple email clients
* Experience debugging email client compatibility issues
* Update site content via CMS systems like Adobe CQ5 and AEM
* Work effectively and efficiently with the digital designers, copywriters, project managers, and content specialists
* Focus on quality and continuous improvement to application and processes
* Participate in digital production deployment and provide assistance to when needed
* Maintain extremely high development and production standards, as well as the ability to work under pressure and tight deadlines
* Work with marketing partners to launch and automate all email marketing campaigns through Eloqua
* Identify, run and report email A/B testing
* Input HTML emails into Eloqua, partnering with Marketing Services to ensure emails meet all marketing and design expectations
* Leverage knowledge of best practices to help develop optimized email campaigns
* Build forms in Eloqua for redemption and lead generation
* Works with marketing team on web merchandising initiatives and processes for fishersci.com
* Report on merchandising performance and highlight insights to drive decision-making and initiative prioritization
* Stay up-to-date on web merchandising best practices and leverage external resources to improve the performance of the fishersci.com website
* Work with the RSD EU team to create global efficiencies
* Create and distribute internal web enhancement communications
* Work with Lattice Engines and Sales Force to create seamless communication between the programs ensuring Sales Reps have the information they need to contact leads

What Does An Email Marketing Specialist Do At Wageworks

* 1. Build, optimize, and track email marketing campaigns for WageWorks, including setting up and managing email campaigns to grow interest and connect with key audiences
* Deliver strong, clean email content that is accurate, compelling and optimized to deliver results
* Segment and prepare email lists across multiple list sources
* Demonstrate campaign success with analysis of key analytics and reporting
* Collaborate with the rest of the marketing team as well as other departments on email marketing execution
* Execute on A/B and multivariate test strategies to increase engagement across acquisition and retention marketing channels, including messaging, benefit information and templates
* Develop email programs that educate and drive enrollment across existing customer base

What Does An Email Marketing Specialist Do At Job Juncture, Inc.

* Provide website support for all strategies to support dynamic content, lead generation, lead nurturing, calls-to-action management and testing, and other marketing automation website integrations and web reporting solutions
* Create email templates using basic HTML/CSS and best practices, landing pages, database list pulls and uploadsusing marketing automation tool (Act
* On).
* Develop successful email campaigns for products, outreach campaigns and demand generation efforts that are relevant and appealing to our target audience including newsletters, welcome, nurture, retention, cross-sell and upgrade programs
* Support and execute the B2B digital demand generation strategy, including development of all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows
* Develop, plan and execute integrated marketing programs, aligned with buyers journey and personas, designed to help build brand awareness, drive inbound marketing results, and enable sales team
* Test and optimize the user experience to drive demand generation and conversion across all digital properties - including multivariate A/B testing
* Manage all technical aspects of marketing automation and CRM integration
* Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
* Assist in aligning marketing and sales efforts through automated programs to make marketing execution more simple, scalable, repeatable, and effective
* Create interdepartmental supportive tools (dashboards, email alerts, automated emails, etc.)
* Monitor and report on paid Social Media programs, find new opportunities within marketing automation reports and make recommendations to Social Media Specialist to find new opportunities and generate leads
* Develop scheduled and incremental reporting as required with the ability to compile and review raw data, provide detailed analyses and regularly assess program effectiveness and make recommendations and optimizations as needed based on established key business metrics

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How To Become An Email Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Email Marketing Specialist jobs

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Email Marketing Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • German

  • Mandarin

  • Hungarian

  • Romanian

  • Greek

  • Cheyenne

  • Italian

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Email Marketing Specialist

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Email Marketing Specialist Education

Email Marketing Specialist

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Top Skills for An Email Marketing Specialist


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Top Email Marketing Specialist Skills

  1. Email Campaigns
  2. Web
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Collaborate with Product Manager and Web Designer to coordinate and align content for current email campaigns.
  • Gathered web traffic data to compile marketing reports on a monthly & quarterly basis.
  • Created imaging assets for online marketing campaigns, websites, emails, and shopping cart.
  • Assist with lead generation to increase brand awareness and expand client database to generate sales.
  • Correspond with U.S. and Canadian Gap Inc. customers via email resolving issues and filling requests, while providing exceptional customer service.

Top Email Marketing Specialist Employers

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Email Marketing Specialist Videos

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