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Become An Email Marketing Specialist

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Working As An Email Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $72,933

    Average Salary

What Does An Email Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Email Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Email Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

Why You Need E-Mail Marketing

Email Marketing Specialist Jobs

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Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Email Marketing Specialist
Internship 5.7%
Cashier 4.3%
Teller 3.2%
Manager 2.9%
Top Careers After Email Marketing Specialist
Owner 2.9%
Specialist 2.9%

Do you work as an Email Marketing Specialist?

Email Marketing Specialist Demographics

Gender

Female

57.3%

Male

40.4%

Unknown

2.3%
Ethnicity

White

62.1%

Hispanic or Latino

14.6%

Black or African American

9.9%

Asian

9.6%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

48.1%

French

11.1%

Portuguese

7.4%

German

7.4%

Mandarin

7.4%

Hungarian

3.7%

Romanian

3.7%

Greek

3.7%

Cheyenne

3.7%

Italian

3.7%
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Email Marketing Specialist Education

Schools

Southern New Hampshire University

8.6%

University of Texas at Austin

7.1%

Liberty University

5.7%

Towson University

5.7%

University of Phoenix

5.7%

University of Southern Mississippi

5.7%

University of Oregon

5.7%

Syracuse University

4.3%

University of San Francisco

4.3%

Miami University

4.3%

University of Connecticut

4.3%

Academy of Art University

4.3%

Sam Houston State University

4.3%

University of Wisconsin - Milwaukee

4.3%

Strayer University

4.3%

Luzerne County Community College

4.3%

University of North Carolina at Charlotte

4.3%

Kent State University

4.3%

Laramie County Community College

4.3%

Boise State University

4.3%
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Majors

Business

21.2%

Marketing

17.0%

Communication

8.7%

Graphic Design

8.7%

English

5.7%

Management

4.5%

Fine Arts

3.8%

Psychology

3.4%

Photography

3.0%

Computer Science

3.0%

Advertising

3.0%

Journalism

2.7%

Computer Information Systems

2.3%

Accounting

2.3%

Design And Visual Communication

1.9%

Nursing

1.9%

Management Information Systems

1.9%

Political Science

1.9%

Computer Programming

1.5%

Pharmacy

1.5%
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Degrees

Bachelors

52.5%

Other

15.7%

Masters

15.2%

Associate

9.8%

Certificate

5.1%

Diploma

1.2%

License

0.2%

Doctorate

0.2%
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Email Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

Why You Need E-Mail Marketing

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Top Skills for An Email Marketing Specialist

  1. Email
  2. Web
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Ensured flawless email execution and messaging for optimization on email results.
  • Collaborated with Vendor Relations, Web Solutions and Corporate Communications to come up with new promotions ideas and implementation plans.
  • Coached online marketing staff on promotional email efforts and execution.
  • Established database portal for product and account managers worldwide to access email performance results for campaign analysis which contributed to sales.
  • Maintained high customer service ratings in all categories including communication skills, listening skills, problem resolution and politeness.

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Top Email Marketing Specialist Employers

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Email Marketing Specialist Videos

What is Internet Marketing? A Day in the Life of an Internet Marketer.

Why You Need E-Mail Marketing

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