Email Marketing Specialist Education Requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become an email marketing specialist. Email marketing specialists usually study business, marketing, or communication. 72% of email marketing specialists hold a bachelor's degree, and 13% hold an associate degree. We analyzed 916 real email marketing specialist resumes to see exactly what email marketing specialist education sections show.

The most common colleges for email marketing specialists are the University of Phoenix and the University of Phoenix.

There are also many online email marketing specialist courses to help get the education required to be an email marketing specialist.

There are certain email marketing specialist certifications that you should consider. These email marketing specialist certifications include Professional Certified Marketer (PCM) and Google Data Analytics Professional Certificate.

What education do you need to become an email marketing specialist?

What degree do you need to be an email marketing specialist?

The most common degree for email marketing specialists is bachelor's degree, with 72% of email marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 13% and associate degree degree at 7%.

Bachelor's, 72%

Associate, 13%

Master's, 7%

High School Diploma, 4%

Other Degrees, 4%

What should I major in to become an email marketing specialist?

You should major in business to become an email marketing specialist. 19% of email marketing specialists major in business. Other common majors for an email marketing specialist include marketing and communication.

Business, 19%

Marketing, 17%

Communication, 10%

Graphic Design, 9%

Other Majors, 45%

Most common colleges for email marketing specialists

Email marketing specialists often get their degrees at University of Phoenix, University of Texas at Austin, and Miami University. Here are the most common colleges for email marketing specialists in the US based on their resumes.

Email Marketing Specialist Common College	Percentages
University of Phoenix	7.14%
University of Texas at Austin	7.14%
Miami University	6.12%
Ohio State University	6.12%
George Mason University	6.12%

Show more common email marketing specialist colleges

Best majors for email marketing specialists

Rank	Major	Percentages
1	Business	18.9%
2	Marketing	17.4%
3	Communication	9.9%
4	Graphic Design	8.8%
5	English	5.7%

Show more common email marketing specialist majors

Best colleges for email marketing specialists

The best colleges for email marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.

An email marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for email marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become email marketing specialists.

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

2. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

3. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

4. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

7. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

9. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

10. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

20 best online courses for email marketing specialists

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1. Data Analysis Immersive (Full-time)

Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

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Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Salesforce Marketing Cloud Email Specialist Practice Tests

4.5

(1,306)

Email Specialist Practice Exams - 100 Questions - Answers & Explanations - Exam Simulated Environment...

6. Email Marketing. Increase Sales With Email Marketing!

4.5

(647)

A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...

7. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

8. Intro to Data Analytics

Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

9. Data Structures and Algorithms

Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

10. Data Visualization

You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

11. Salesforce Marketing Cloud Email Specialist Certification

4.1

(1,137)

Want SFMC videos?Want practice tests?Want to pass Marketing Cloud Cert? Take the course - learn concepts & get certified...

12. Email Marketing with Dekker: Cold Email Marketing & More!

4.4

(452)

Udemy Email Marketing (Unofficial): Cold Email Marketing, Email Writing & Business Development in 2022 Email Marketing...

13. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

14. Intro to Data Analysis

Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

15. Email Marketing Mastery

4.2

(398)

Learn how to create your email list and send email campaigns on autopilot...

16. HTML Email Mastery - Build Responsive HTML Email Templates

4.6

(1,553)

Learn how to Build Responsive Dark Mode Friendly HTML Email Templates tested on 82+ email clients including Outlook...

17. Data Visualization

Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

18. Experimental Design & Recommendations

Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

19. The Complete Mailchimp Email Marketing Course

4.5

(3,676)

Learn how to use Mailchimp, grow an email subscriber list and build high quality email marketing campaigns!...

20. Email Marketing with Mailchimp + Sales Funnels & Copywriting

4.1

(502)

Become a master at email marketing, learn 2 platform Mailchimp & Get Response, 6-figures sales funnel & copywritin...

Top 10 most affordable universities for email marketing specialists

The most affordable schools for email marketing specialists are SUNY Farmingdale, university of florida, and baruch college of the city university of new york.

If the best universities for email marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for email marketing specialists.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-State Tuition

$8,306

Cost of Attendance

16,091

2. University of Florida

Gainesville, FL • Private

In-State Tuition

$6,381

Cost of Attendance

21,034

3. Baruch College of the City University of New York

New York, NY • Private

In-State Tuition

$7,262

Cost of Attendance

14,046

4. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition

$6,798

Cost of Attendance

18,306

5. Florida State University

Tallahassee, FL • Private

In-State Tuition

$5,656

Cost of Attendance

21,623

6. Fashion Institute of Technology

New York, NY • Private

In-State Tuition

$5,740

Cost of Attendance

17,864

7. Brigham Young University

Provo, UT • Private

In-State Tuition

$5,620

Cost of Attendance

18,136

8. California State University - Dominguez Hills

Carson, CA • Private

In-State Tuition

$6,942

Cost of Attendance

14,469

9. Florida International University

Miami, FL • Private

In-State Tuition

$6,556

Cost of Attendance

19,434

10. USF St. Petersburg

St. Petersburg, FL • Private

In-State Tuition

$5,821

Cost of Attendance

19,849

Top 10 hardest universities to get into for email marketing specialists

The hardest universities for email marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for email marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for email marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions Rate

SAT Average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions Rate

SAT Average

1,492

3. Stanford University

Stanford, CA • Private

Admissions Rate

SAT Average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions Rate

13%

SAT Average

1,445

5. Boston University

Boston, MA • Private

Admissions Rate

22%

SAT Average

1,420

6. Northeastern University

Boston, MA • Private

Admissions Rate

19%

SAT Average

1,466

7. Cornell University

Ithaca, NY • Private

Admissions Rate

11%

SAT Average

1,471

8. New York University

New York, NY • Private

Admissions Rate

20%

SAT Average

1,419

9. George Washington University, The

Washington, DC • Private

Admissions Rate

42%

SAT Average

1,380

10. Vanderbilt University

Nashville, TN • Private

Admissions Rate

10%

SAT Average

1,514

Top 10 easy-to-apply-to universities for email marketing specialists

The easiest schools for email marketing specialists to get into are Oklahoma Wesleyan University, university of the incarnate word, and notre dame college.

Some schools are much easier to get into. If you want to start your career as an email marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for email marketing specialists.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions Rate

68%

SAT Average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions Rate

88%

SAT Average

1,044

3. Notre Dame College

Cleveland, OH • Private

Admissions Rate

90%

SAT Average

994

4. Kean University

Union, NJ • Private

Admissions Rate

86%

SAT Average

991

5. LIM College

New York, NY • Private

Admissions Rate

83%

SAT Average

1,061

6. Notre Dame de Namur University

Belmont, CA • Private

Admissions Rate

82%

SAT Average

983

7. Marymount University

Arlington, VA • Private

Admissions Rate

91%

SAT Average

1,065

8. San Francisco State University

San Francisco, CA • Private

Admissions Rate

72%

SAT Average

1,054

9. La Roche College

Pittsburgh, PA • Private

Admissions Rate

99%

SAT Average

1,008

10. Wayland Baptist University

Plainview, TX • Private

Admissions Rate

98%

SAT Average

1,003

Average email marketing specialist salary by education level

According to our data, email marketing specialists with a Doctorate degree earn the highest average salary, at $65,867 annually. Email marketing specialists with a Master's degree earn an average annual salary of $65,486.

Email Marketing Specialist education level	Email Marketing Specialist salary
Master's Degree	$65,486
Bachelor's Degree	$60,348
Doctorate Degree	$65,867

Email Marketing Specialist Education FAQs

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Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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