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The differences between email marketing specialists and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing communications assistant. Additionally, an email marketing specialist has an average salary of $59,561, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Email Marketing Specialist | Marketing Communications Assistant | |
| Yearly salary | $59,561 | $51,115 |
| Hourly rate | $28.64 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,687 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Email marketing specialists and marketing communications assistants have different pay scales, as shown below.
| Email Marketing Specialist | Marketing Communications Assistant | |
| Average salary | $59,561 | $51,115 |
| Salary range | Between $47,000 And $74,000 | Between $34,000 And $76,000 |
| Highest paying City | Wilmington, DE | Neptune, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | RH | Microsoft |
| Best paying industry | Retail | Finance |
There are a few differences between an email marketing specialist and a marketing communications assistant in terms of educational background:
| Email Marketing Specialist | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between email marketing specialists' and marketing communications assistants' demographics:
| Email Marketing Specialist | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.8% Female, 59.2% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |