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The differences between email marketing specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing communications coordinator. Additionally, an email marketing specialist has an average salary of $59,561, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Email Marketing Specialist | Marketing Communications Coordinator | |
| Yearly salary | $59,561 | $49,151 |
| Hourly rate | $28.64 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,687 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Email marketing specialists and marketing communications coordinators have different pay scales, as shown below.
| Email Marketing Specialist | Marketing Communications Coordinator | |
| Average salary | $59,561 | $49,151 |
| Salary range | Between $47,000 And $74,000 | Between $36,000 And $67,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | RH | Avid |
| Best paying industry | Retail | Manufacturing |
There are a few differences between an email marketing specialist and a marketing communications coordinator in terms of educational background:
| Email Marketing Specialist | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between email marketing specialists' and marketing communications coordinators' demographics:
| Email Marketing Specialist | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.8% Female, 59.2% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |