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The differences between email marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing & events coordinator. Additionally, an email marketing specialist has an average salary of $59,561, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
Email Marketing Specialist | Marketing & Events Coordinator | |
Yearly Salary | $59,561 | $41,447 |
Hourly rate | $28.64 | $19.93 |
Growth Rate | 19% | 19% |
Number Of Jobs | 79,687 | 84,375 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
Average Age | 37 | 37 |
Years Of Experience | 6 | 6 |
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Email marketing specialists and marketing & events coordinators have different pay scales, as shown below.
Email Marketing Specialist | Marketing & Events Coordinator | |
Average Salary | $59,561 | $41,447 |
Salary Range | Between $47,000 And $74,000 | Between $31,000 And $54,000 |
Highest Paying City | Wilmington, DE | Jersey City, NJ |
Highest Paying State | Delaware | New Jersey |
Best Paying Company | RH | A.T. Kearney |
Best Paying Industry | Retail | Start-up |
There are a few differences between an email marketing specialist and a marketing & events coordinator in terms of educational background:
Email Marketing Specialist | Marketing & Events Coordinator | |
Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
Most Common Major | Business | Business |
Most Common College | University of Pennsylvania | University of Georgia |
Here are the differences between email marketing specialists' and marketing & events coordinators' demographics:
Email Marketing Specialist | Marketing & Events Coordinator | |
Average Age | 37 | 37 |
Gender Ratio | Male, 40.8% Female, 59.2% | Male, 24.6% Female, 75.4% |
Race Ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
LGBT Percentage | 10% | 10% |