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Email Marketing Specialist Vs Marketing & Events Coordinator

The differences between email marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing & events coordinator. Additionally, an email marketing specialist has an average salary of $59,561, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Email marketing specialist vs marketing & events coordinator overview

Email Marketing SpecialistMarketing & Events Coordinator
Yearly Salary$59,561$41,447
Hourly rate$28.64$19.93
Growth Rate19%19%
Number Of Jobs79,68784,375
Job Satisfaction--
Most Common DegreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average Age3737
Years Of Experience66

What does an Email Marketing Specialist do?

Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Email marketing specialist vs marketing & events coordinator salary

Email marketing specialists and marketing & events coordinators have different pay scales, as shown below.

Email Marketing SpecialistMarketing & Events Coordinator
Average Salary$59,561$41,447
Salary RangeBetween $47,000 And $74,000Between $31,000 And $54,000
Highest Paying CityWilmington, DEJersey City, NJ
Highest Paying StateDelawareNew Jersey
Best Paying CompanyRHA.T. Kearney
Best Paying IndustryRetailStart-up

Differences between email marketing specialist and marketing & events coordinator education

There are a few differences between an email marketing specialist and a marketing & events coordinator in terms of educational background:

Email Marketing SpecialistMarketing & Events Coordinator
Most Common DegreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most Common MajorBusinessBusiness
Most Common CollegeUniversity of PennsylvaniaUniversity of Georgia

Email marketing specialist vs marketing & events coordinator demographics

Here are the differences between email marketing specialists' and marketing & events coordinators' demographics:

Email Marketing SpecialistMarketing & Events Coordinator
Average Age3737
Gender RatioMale, 40.8% Female, 59.2%Male, 24.6% Female, 75.4%
Race RatioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between email marketing specialist and marketing & events coordinator duties and responsibilities

Email Marketing Specialist Example Responsibilities.

  • Manage content via internal CMS.
  • Establish and manage all B2C messages (email, SMS, social media).
  • Improve response and performance rates by preparing and managing target campaign lists and A/B testing.
  • Manage software of PPE vending machines by allocating rights, generating reports of usage and invoicing.
  • Use technical ability to master internal admin systems, manage accounts, troubleshoot bugs, solve issues that pop up.
  • Develop, present, and manage SEO, social & content strategies that meet management's marketing objectives for multiple clients.
  • Show More

Marketing & Events Coordinator Example Responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show More

Email marketing specialist vs marketing & events coordinator skills

Common Email Marketing Specialist Skills
  • Email Marketing, 18%
  • Digital Marketing, 9%
  • Email Campaigns, 6%
  • B Testing, 6%
  • A/B, 5%
  • Salesforce Marketing Cloud, 5%
Common Marketing & Events Coordinator Skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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