How to hire an email marketing specialist

How to hire an email marketing specialist, step by step

Here's a step-by-step email marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an email marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new email marketing specialist
• Step 8: Go through the hiring process checklist

What does an email marketing specialist do?

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1. Identify your hiring needs

   Before you post your email marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an email marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect email marketing specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of email marketing specialists and their corresponding salaries.

   Type of Email Marketing Specialist	Description	Hourly rate
   Email Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-35
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Email Marketing
   • Digital Marketing
   • Email Campaigns
   • B Testing
   • A/B
   • Salesforce Marketing Cloud
   • Marketing Campaigns
   • Salesforce
   • CRM
   • Database
   • Google Analytics
   • HTML
   • CSS
   • Dynamic Content

   Check all skills

   Responsibilities:

   • Manage content via internal CMS.
   • Establish and manage all B2C messages (email, SMS, social media).
   • Improve response and performance rates by preparing and managing target campaign lists and A/B testing.
   • Manage software of PPE vending machines by allocating rights, generating reports of usage and invoicing.
   • Use technical ability to master internal admin systems, manage accounts, troubleshoot bugs, solve issues that pop up.
   • Develop, present, and manage SEO, social & content strategies that meet management's marketing objectives for multiple clients.

   More email marketing specialist duties

3. Make a budget

   Including a salary range in your email marketing specialist job description helps attract top candidates to the position. An email marketing specialist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an email marketing specialist in West Virginia may be lower than in Delaware, and an entry-level email marketing specialist usually earns less than a senior-level email marketing specialist. Additionally, an email marketing specialist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average email marketing specialist salary

   $59,561yearly

   $28.64 hourly rate

   ---

   Entry-level email marketing specialist salary

   $47,000 yearly salary

   Updated December 5, 2025

   Average email marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Delaware	$82,678	$40
   2	New York	$73,027	$35
   3	New Jersey	$72,940	$35
   4	Washington	$69,443	$33
   5	California	$68,190	$33
   6	District of Columbia	$67,835	$33
   7	Minnesota	$67,732	$33
   8	Texas	$65,344	$31
   9	Ohio	$64,287	$31
   10	Colorado	$62,898	$30
   11	Georgia	$62,829	$30
   12	Massachusetts	$61,846	$30
   13	Illinois	$61,193	$29
   14	Pennsylvania	$60,979	$29
   15	North Carolina	$60,654	$29
   16	Iowa	$59,052	$28
   17	Rhode Island	$55,734	$27
   18	Utah	$54,015	$26
   19	Florida	$53,735	$26
   20	Indiana	$53,688	$26

   Average email marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	RH	$75,733	$36.41	8
   2	Torrid	$74,969	$36.04
   3	Things Remembered	$70,805	$34.04
   4	Uber Technologies	$70,336	$33.82
   5	Chewy	$69,850	$33.58	11
   6	Artisan Partners	$68,487	$32.93	2
   7	M&T Bank	$67,667	$32.53	1
   8	Shoe Carnival	$65,906	$31.69
   9	Canon	$65,841	$31.65
   10	Stephens	$65,584	$31.53
   11	FUJIFILM Diosynth Biotechnologies	$65,396	$31.44	1
   12	Navient	$65,318	$31.40	113
   13	Genesco	$64,706	$31.11
   14	AAA FACILITY SERVICES	$64,413	$30.97
   15	Shopko Optical	$64,191	$30.86
   16	Shutterstock	$64,155	$30.84
   17	NetJets	$63,971	$30.76
   18	Bass Pro Shops	$63,807	$30.68	5
   19	Medtronic	$63,521	$30.54	57
   20	Rent-A-Center	$63,380	$30.47

4. Writing an email marketing specialist job description

   A good email marketing specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an email marketing specialist job description:

   Email marketing specialist job description example

   This is a remote position and is open to candidates in the Pacific Northwest. Applicants in other areas can find our other regional postings on our careers page.
   
   The Email Marketing Specialist is a keystone member of the Consulting Department. This role reports directly to the VP of Services, and is an independent contributor who will be working toward greater breadth of skills and client-facing experience.
   
   The Email Marketing Specialist has experience and expertise concerning every aspect of email marketing, including:
   Strategy and workflow development Campaign setup and deployment Template creation and refinement Copy creation List segmentation and maintenance Reporting Proposal creation Additionally, the Email Marketing Specialist has a strong knowledge of numerous email marketing platforms, and the ability to learn and master new platforms as needed. These include: Hubspot Pardot Mailchimp Marketo Campaigner ActiveCampaign The Email Marketing Specialist has the ability and willingness to lead on projects, including both client work and internal Brafton initiatives, and will work proactively and autonomously to achieve success.
   ESSENTIAL JOB FUNCTIONS & KEY SUCCESS FACTORS
   The focus is generally on task execution and consultancy project support. Tasks and responsibilities may include (but are not limited to): Executing on assigned deliverables, with the close supervision and support of the VP of Services. Working under deadline to produce quality, on-brand and on-spec work. Collaborating with other team members as part of Brafton's deliverable peer-review process. Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned task. Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines. Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality. Assisting other team members with information synthesis, formatting, and report proofing, as directed by the VP of Services. Additionally, this role may work toward: Exploring and developing new service offerings, with the support of managers and senior colleagues. Working to understand and gain insights into industry trends and standards around data analysis and reporting, email marketing, lead generation, design best practice and content marketing in general. Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes. Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks. SKILLS & REQUIREMENTS: Bachelor's degree preferred Minimum two years of relevant work experience preferred Excellent written and verbal communication skills Knowledge of the evolving email marketing landscape Technical knowledge of multiple email marketing platforms TIME B REAKOUT: 70 percent independent contributor email marketing work 20 percent internal or client-facing communications 10 percent misc. Some travel may be required for on-site client meetings, once travel becomes safe and feasible again. Benefits Include: Health, Dental, Vision, Colonial Life, 401k with Match, Paid Time Off, remote work perks and more!
   
   EQUAL OPPORTUNITY | E-VERIFY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.
   
   Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

   Copy this example

   

5. Post your job

   To find email marketing specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any email marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level email marketing specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find email marketing specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit email marketing specialists, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new email marketing specialist

   Once you've found the email marketing specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new email marketing specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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